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Hill and Peabody unveil Penfold artwork at Dagenham Green

Artist’s installation celebrates east London site’s manufacturing history with brightly painted Ford Cortina as regeneration continues to progress

Dagenham Green has unveiled a brightly coloured Cortina, marking the site's former incarnation as part of Ford's enormous east London plant - image supplied by The Hill Group
Dagenham Green has unveiled a brightly coloured Cortina, marking the site’s former incarnation as part of Ford’s enormous east London plant – image supplied by The Hill Group

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Andy Hill is clear.

The group chief executive  says the family-owned developer he founded is in the business of building communities, “not just homes” but places local people can live, work and engage with, which honour the history of the sites.

I have a personal connection myself.

My parents had Ford cars when I was growing up. Escorts, Fiestas (always red), a Focus, a Mondeo and even a Ka – the latter being the car I drove after passing my test.

Many, though not all, will have been built at or used parts from the company’s vast plant in Dagenham.

As I drive to The Hill Group’s Dagenham Green scheme, I’m in my late mother’s 2013 red Ford Fiesta – a descendant of the final passenger car to roll off the company’s east London production line.

Incidentally, it dates from the same year Ford ended all production in the UK.

But, while the assembly lines fell quiet, the physical and mental connections to a plant that produced nearly 11million vehicles between 1931 and 2002 are still very much alive. 

As I park up at Hill’s site, I reflect that on it once stood buildings where hands made parts for vehicles I rode in as a child – an experience shared by millions across the country.


Artist Tim Gresham, known as Penfold - image supplied by The Hill Group
Artist Tim Gresham, known as Penfold – image supplied by The Hill Group

marked with art

Apt then that joint venture partners The Hill Group and housing association Peabody have chosen to celebrate that legacy by displaying a new automotive artwork beside the marketing suite for the 3,500-home Dagenham Green scheme. 

Artist Tim Gresham, known as Penfold, was commissioned to create a visually striking piece and – working in partnership with specialist garage Type 2 Detectives – has repainted a 1966 Mk1 Ford Cortina. 

One of around 3million built between the 1960s and 1980s at the site, the vehicle was officially unveiled atop a shipping container on January 22 and will remain in place for three months before transferring to Silverstone ahead of the British Grand Prix.

As well as the impact of the company’s products, there are the generations of people who worked in Ford’s factories – including Andy’s dad, who he said was once employed and then fired by the firm.

Connecting the site’s social history to the present at the launch was Tracy Goodman and her family.

Her mother, the late Dora Challingsworth, led the 1984 strikes at Ford’s plant as a shop steward, eventually winning female employees recognition as skilled workers and making good on industrial action in the late 1960s that paved the way for the Equal Pay Act in 1970.

The Hill Group's group chief executive, Andy Hill, presents Dora Challingsworth's grandson with a miniature replica of Penfold's Ford Cortina - image supplied by The Hill Group
The Hill Group’s group chief executive, Andy Hill, presents Dora Challingsworth’s grandson with a miniature replica of Penfold’s Ford Cortina – image supplied by The Hill Group

a connection to history at Dagenham Green

Tracy, whose grandson was gifted a miniature replica of Penfold’s artwork at the event, said: “It meant a great deal to attend with my family and share the story of courage and sacrifice shown by the women at Ford’s pressing plant in Dagenham. 

“I hope our words resonated and that Dagenham Green will continues to honour and keep alive the memory of this important moment.” 

Andy added: “The pressing plant that once stood on this site holds a long and influential place in the local community’s history, with its legacy deeply intertwined with the lives of future generations who will call this neighbourhood home.

“I would particularly like to thank Dora’s family for joining us and Penfold for his extraordinary creativity in reinvigorating the exterior of this old Ford Cortina on the site where it was originally made in the 1960s.

“We hope the artwork brings joy and inspiration to everyone who passes.”

Penfold is known for working across a variety of media from a studio in his native Bristol. 

His pieces are often colourful and abstract and his work includes several large scale installations and murals.

The artwork is unveiled by Andy, Peabody's Angela Wood and Tracy Goodman - image supplied by The Hill Group
The artwork is unveiled by Andy, Peabody’s Angela Wood and Tracy Goodman – image supplied by The Hill Group

past, present and future

Peabody’s deputy executive director of development, Angela Wood, said: “Dagenham Green carries a deep and proud history, shaped by the people who worked here.

“They stood up for change and built a strong community around the site. 

“This artwork is a celebration of that shared story and a reminder that the past still has a place in the neighbourhood we’re creating today. 

“Art can stop people in their tracks, spark conversations and help places feel human and lived in.

“This piece helps connect new and existing residents to the character, identity and spirit of Dagenham as it continues to grow.”

An artist's impression showing part of the Dagenham Green development - image supplied by The Hill Group
An artist’s impression showing part of the Dagenham Green development – image supplied by The Hill Group

living locally

One, two and three-bedroom homes are currently available at Dagenham Green for private sale through The Hill Group, with prices starting at £300,000. The scheme is served by nearby Dagenham Dock station.

Shared ownership apartments, ranging in size from one to three bedrooms, are available through Peabody with prices starting at £81,000 for a 30% share of a one-bed based on a full market value of £270,000.

key details: Dagenham Green

Penfold’s artwork is currently on show at Dagenham Green near the junction of New Road and Kent Avenue and is free to visit.

You can find out more about the development and the homes on offer there on its website.

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Dagenham Green developers working to deliver on-site amenities

The 3,500+ home joint venture between The Hill Group and housing association Peabody is taking shape with practical and cultural additions

A show home at Dagenham Green in east London - image supplied by The Hill Group
A show home at Dagenham Green in east London – image supplied by The Hill Group

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Amenities are a key consideration for buyers when considering where to purchase a property.

The facilities and services available locally can play a huge factor in such decisions, with canny home-hunters both researching what’s currently on offer and what’s coming to the area.

Take Dagenham Green in east London, for example.

A joint venture by The Hill Group and housing association Peabody, when completed the scheme will see more than 3,500 homes built on the site of Ford’s former stamping plant.

Spread over some 45 acres, the development plans include extensive public open space with parks, a new secondary school and community facilities. It’s also a deeply practical option for buyers.

Dagenham Green is adjacent to Dagenham Dock station, offering a direct C2C rail link into Fenchurch Street in 21 minutes.

For those heading to east London destinations, the line connects to the likes of Barking and West Ham, offering a plethora of possible destinations via Tube, rail and DLR services.

That includes a commute to Canary Wharf or Stratford of about 20 minutes.

An artist's impression of how the new Sainsbury's Local will look at Dagenham Green - image supplied by The Hill Group
An artist’s impression of how the new Sainsbury’s Local will look at Dagenham Green – image supplied by The Hill Group

a new opening at Dagenham Green

But what about on-site amenities? Well, the scheme recently announced it had secured Sainsbury’s as an anchor tenant.

The firm will open a 3,173sq ft convenience store on the ground floor of one of its buildings in the second quarter of 2027.

“We’re delighted to be partnering with Hill and Peabody to bring a brand-new Sainsbury’s Local to this exciting development,” said Jonathan Arthur, Sainsbury’s head of convenience property development.

“As well as creating employment opportunities, our new store will bring a carefully curated selection of high-quality, great value products to the local community and we’re looking forward to it becoming a central part of the new neighbourhood in Dagenham Green once it opens.”

Andy Hill, founder and group chief executive of The Hill Group, said: “Securing Sainsbury’s as our first tenant is an important step in our vision for Dagenham Green. 

“Having a trusted national retailer on board from so early in the development will be a huge asset for this growing community and demonstrates the appeal of the development for leading brands and businesses.”

James McMylor, managing director, London North at Peabody, added: “We know a great place to live isn’t just about well-built homes – it’s also about having the things that make daily life easier and more enjoyable. 

“This Sainsbury’s will mean fresh food and essentials right on the doorstep, making life simpler for new residents and helping them settle in as Dagenham Green takes shape.”

One, two and three-bedrooms apartments are currently available on offer for private sale at Dagenham Green with prices starting at £275,000.

Shared ownership homes are also available at the scheme through Peabody with prices starting at £81,000 for a 30% share of a one-bed.  

The development is located next to Dagenham Dock station - image supplied by the Hill Group
The development is located next to Dagenham Dock station – image supplied by the Hill Group

delivering culture on-site

Practicalities are important, of course, but there are also other things to consider and Dagenham Green is working hard to develop a cultural offering for its future residents.

The development has commissioned artist Ruth Ewan to create a series of public artworks on the site, forming the start of a heritage trail that will celebrate the area’s history.

Dagenham’s Ford plant is known not only for its automotive legacy but also for the 1968 and 1984 sewing machinists’ strikes – both landmark events in the campaign for women to be paid equally for their work.

Ruth’s first commission, with local women invited to participate in the creative process, will respond to those events with the aim of inspiring future generations.

“It’s an honour to be part of a project that recognises the importance of Dagenham’s social history – especially the incredible women who stood up for fair pay and equal working rights,” said Ruth.

“My aim is to create new works that convey this remarkable history and speak of its continued relevance to the present.

“I’m really looking forward to getting to know local people and working with them to shape the project together.” 

Ruth’s work includes installations, performances, writing and print. Her work addresses ideas of power and questions representations of time, rebellion and repression. 

She has shown work at Tate Britain, the National Gallery and the New Museum in New York.

The development is hosting an event for first-time buyers in October - image supplied by The Hill Group
The development is hosting an event for first-time buyers in October – image supplied by The Hill Group

getting on the ladder

Dagenham Green is set to host a free event on Saturday, October 18, 2025, aimed at first-time buyers considering moving to the development.

Entitled the 95% Mortgage Talk, advice will be offered from Torc24 experts on buying with a 5% deposit, while solicitors from PCS Legal will also be on hand to handle conveyancing queries.

Those wishing to attend should sign up digitally.

Apartments come with fully fitted kitchens and bathrooms - image supplied by The Hill Group
Apartments come with fully fitted kitchens and bathrooms – image supplied by The Hill Group

key details: Dagenham Green

Prices at Dagenham Green start at £275,000 with the first residents at the development set to move in by the end of this year.

Those keen to attend the free 95% Mortgage Talk on October 18, 2025, between 11am and 4pm, should register their attendance online

Find out more about the development here

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