EX26

Vertus’ 50-60 Charter Street offers next level living in Canary Wharf

Twin towers benefit from a full complement of amenities as built-to-rent operation learns and grows on the east London estate

50-60 Charter Street by Vertus, a pair of towers housing rental apartments at Wood Wharf - image supplied by Vertus
50-60 Charter Street by Vertus, a pair of towers housing rental apartments at Wood Wharf – image supplied by Vertus

Subscribe to our free Wharf Whispers newsletter here

Launched towards the end of last year, Vertus’ latest build-to-rent apartments in Canary Wharf may best be described as next-level.

The twin towers of 50-60 Charter Street are connected by communal spaces at their base, rising high on Wood Wharf to overlook South Dock and house some 756 apartments ranging in size from 463sq ft to 1,397sq ft.

Perhaps what really sets Grid architects’ structure apart from the rest of the now extensive Vertus portfolio – which includes nearby aparthotel Vertus Edit for shorter stays – however, is the 14,000sq ft of communal space.

The main lobby space at 50-60 Charter Street - image supplied by Vertus
The main lobby space at 50-60 Charter Street – image supplied by Vertus

Arranged over two lower floors, this includes informal co-working spaces, an evening lounge, a games room with arcade machines, shuffleboard and pool and a snug with one of the largest flatscreen TVs I’ve ever seen, allowing it to double as a screening room.

For fitness there’s a studio space kitted out with Reformer Pilates machines, a chunky free weights room and a large gymnasium with luxury health club-grade cardio and resistance machines.

Workers can also make use of a string of private pods to minimise distractions or book characterful meeting rooms.

Then, for relaxation, there are flexible, purpose-built dining rooms for social gatherings or larger parties.

That’s before you even mention the ground floor lobby, which boasts a grand piano, an honesty market and a bold feature staircase to take residents up to the main communal areas.

Vertus residential building manager, Sam Pickering - image by Jon Massey / Wharf Life
Vertus residential building manager, Sam Pickering – image by Jon Massey / Wharf Life

smooth operation at 50-60 Charter Street

The person in charge of ensuring all of this operates smoothly is Vertus residential building manager Sam Pickering.

Born to Kiwi parents in the UK, he grew up in New Zealand, moving to Britain in 2015 “for a year”. His career has taken him through hospitality into looking after student accommodation before moving into build-to-rent and joining Vertus in 2024, initially to manage its 8 Water Street building.

“I remember at my interview saying that one of my goals was to manager a flagship site, although I didn’t expect it to be within a year,” said Sam, who is meticulous in his attention to detail, admitting he can’t resist rearranging coasters in the communal areas by colour when they’ve become disordered.

“We’ve got fantastic spaces – they’ve been very well thought out. Vertus has taken all the best parts from the other buildings they’ve opened.

“You enter via a very large reception foyer. It’s incredibly grand, with amazing gardens, high ceilings and open spaces.

Apartments range in size from studios to three-beds - image supplied by Vertus
Apartments range in size from studios to three-beds – image supplied by Vertus

“One of the benefits here is that our concierge team, who do a fantastic job, are truly here 24-hours.

“The residents build very strong relationships with them and it’s something that really sets us apart.

“With the design and facilities of 50-60 Charter Street, a lot of consideration has been put into what people want.

“The whole building has been designed around that.

“The dining rooms are flexible, for example – two of them can be separated or combined into one.

“Vertus offers very high-end living and with lots of services.

“Residents can bring their dry-cleaning down, and we can have that delivered and then brought back, for instance.

“We’re here to provide those experiences – we want the whole building to feel like a home.

“There are all these reasons to come down from your apartment and enjoy the other spaces, even if it’s just to get a coffee.

“That’s been very popular – we’re always having to top up the mugs.”

The evening lounge at the scheme can be divided into semi-private areas if desired - image supplied by Vertus
The evening lounge at the scheme can be divided into semi-private areas if desired – image supplied by Vertus

creating a community

Since the first residents moved into 10 George Street in 2020, not far from its latest building, Vertus has made a point of putting in place the architecture to bring residents together.

Its events team, Dor Rugira and Brogan Murray, hosted 197 gatherings in 2025 with an attendance rate of 81% across the Canary Wharf Group subsidiary’s buildings.

Sam said: “There is a real community on the estate.

“These events operate across the portfolio which is brilliant because it allows people who are living in such close proximity to meet each other and build friendships.

“That’s been really lovely for the staff to see.”

The Snug or screening room - image supplied by Vertus
The Snug or screening room – image supplied by Vertus

built for service

Sam’s role is to ensure the areas he looks after run smoothly, allowing the wider team to deliver the service that residents expect.

“On a day-to-day basis, it’s about the safety of the building – making sure the residents are taken care of, making sure all the safety checks for fire and water are done, that the place is safe to live in and that everyone is comfortable and their needs are met,” he said. 

“We are very fortunate to have a very diverse team here.

“We’ve got the buildings managers and the property managers who deal directly with the apartments.

“Any initial concerns will go through them, and if there’s anything wrong, it will come to me.

“The concierge team do a fantastic job, liaising with the residents to make sure of that.

The Games Room at 50-60 Charter Street - image supplied by Vertus
The Games Room at 50-60 Charter Street – image supplied by Vertus

“The people who live here are an eclectic mix.

“We have students, lots of couples – many who are young professionals.

“We have groups of friends sharing, which is quite common in our two-beds and three-beds.

“It’s been very popular since launch and that’s because Canary Wharf is a developing area.

“Even if you’re not working on the estate, you’ve got the Elizabeth Line, the Tube and the DLR so you’re very well positioned to get around London quickly.

“Now we have residents living here, it really feels good to see the spaces being used.

“Managing it is a really lovely job to have and I’m really excited as we expect the numbers to grow over this year.

“For me, it’s been a tremendous opportunity and Vertus has been spectacular.

“It’s been such a place to learn and grow and develop, and I’m so grateful for all the opportunities I’ve had.

“Personally, I’m really looking forward to seeing how people take to the facilities we have here and to see them enjoying themselves.”

50-60 Charter Street boasts three fitness studios including one featuring cardio and weights machines - image supplied by Vertus
50-60 Charter Street boasts three fitness studios including one featuring cardio and weights machines – image supplied by Vertus

key details: 50-60 Charter Street

Homes in the first phase of 50-60 Charter Street are available now, with more properties set for release in July. 

Prices start at £2,600 per month for a studio, £3,000 for a one-bed, £4,100 for a two-bed and £5,200 for a three-bed. Properties come fully furnished.

You can find out more about Vertus’ homes here

A studio apartment at 50-60 Charter Street - image supplied by Vertus
A studio apartment at 50-60 Charter Street – image supplied by Vertus

Read more: How Vintners Lanes blends wine and bowling in Greenwich

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

Subscribe To Wharf Life

Alma offers luxury rental flats where the City meets east London

Built-to-rent apartments come with access to communal roof terrace, gym, screening room and workspace plus easy access to the Elizabeth Line

A dressed show home apartment at Alma near Aldgate East
A dressed show home apartment at Alma near Aldgate East

Subscribe to our free Wharf Whispers newsletter here

“There’s a real difference between renting from a private landlord and from a build-to-rent company,” said Amelia Polowyj of Native Residential, the company British Land has engaged to manage its Alma scheme at Aldgate East

The sharp angles of its triangular tower on the corner of Whitechapel High Street and Commercial Road house some 159 apartments, each available to let for up to 24 months. 

Sprinkled with a wealth of amenities, it’s a 24/7 operation with its own bespoke scent and work on its walls from local artists.  

“One of the benefits is having a dedicated team on-site you can speak to face-to-face if there are any issues in the property,” said Amelia, Alma’s general manager.

“As build-to-rent becomes a bigger part of the market as it has done in America, it will showcase why it’s a good option.

“For example, we have people moving from overseas who aren’t familiar with London, so having someone on reception who can recommend their favourite restaurant or local service is great. 

“That joins up the dots and isn’t something you can find in private rental.”

It’s a topic that Amelia is passionate about having moved from the world of retail to property.

Initially she managed high-end student accommodation and then build-to-rent properties in and around Manchester.


Native Residential's Amelia Polowyj, general manager at Alma
Native Residential’s Amelia Polowyj, general manager at Alma

delivering on customer service at Alma

“It was while I was at Vita Living that a resident handed me a letter on her final day with us,” said Amelia.

“She wanted to convey how much it had meant to her that from her very first week I’d remembered her name and apartment number when she came to talk to us.

“That was so impactful to me – that something I would describe as simply good customer service, had meant so much to her. It demonstrates the kind of service people can expect.”

Amelia said that while people in rental schemes in Manchester were largely waiting to buy, the London market at developments like Alma was different. 

“People here are very content to rent as a choice,” she said. “Alma, for instance, is very much at the upper end of the market. 

“We provide as much of a tailored experience here as is humanly possible – it’s a premium living product.

“We’re the first operator to launch in Aldgate East and will be 25% occupied by the end of the year. Every apartment comes with a full suite of integrated appliances.

“There are American-style fridge-freezer, wine coolers, comfort cooling, washer-dryers  and underfloor heating in the bathrooms.

“All of the appliances are smart so you can control them from your phone – turning on your oven while you’re on your commute so it’s ready to cook when you get home.

“The homes all have either a winter garden or terrace depending on the layout, the former offering tenants the best of both worlds and making the space a genuine extension of the apartment. 

“The architects have been careful to ensure all bedrooms are a good size to cater for people who are sharing.

“The furniture, which is included in the price alongside Samsung Smart TVs,  has been designed and curated so as not to overwhelm the rooms.

“The designers have really thought about the logistics – how someone’s going to use the space.”

Apartments at Alma feature bedrooms designed to cater for tenants who are sharing the property
Apartments at Alma feature bedrooms designed to cater for tenants who are sharing the property

residents’ facilities

Beyond each apartment, the development offers a wide selection of facilities for residents to use.

There’s an expansive triangular roof terrace complete with sun loungers and views towards the City and the East End, a lounge for relaxation that doubles as a private kitchen and dining room and a screening room for when the Samsung TV isn’t quite enough.

There’s also a small gym and a shared workspace on the ground floor with bookable pods for those who need privacy. 

Alma is pet-friendly, with no extra charges for those who like to live with animals and boasts its own service app with features such as dry cleaning and dog walking.

“Everything’s been thought through in great detail, even if residents won’t necessarily notice immediately,” said Amelia.

“The furniture in the apartments and the communal areas is all sustainable and has been designed to be easily repairable should the need arise.”

Besides the facilities, Alma’s greatest attraction is perhaps its location.

The Monopoly board is looking very much out of date, with Whitechapel an increasingly desirable part of town thanks to its walking-distance proximity to the City, extensive regeneration locally and impressive transport links resulting from the arrival of the Elizabeth Line.

The latter offers a three-minute connection to Canary Wharf after a 10-minute walk and a direct route to much of central London as well as Heathrow Airport.

The scheme is also within walking distance of the Square Mile’s offices, the vibrancy of Shoreditch and the historic sites of Tower Hill.

The development boasts an expansive, shared roof terrace
The development boasts an expansive, shared roof terrace – image Tom Bird

work-life balance at Alma

“More than ever, especially following the pandemic, people are starting to understand the value of work-life balance,” said Amelia. 

“Having the ease of a 10-minute walk to and from work is a massive positive. 

“And there’s so much to do in the local area – we have a community host who has set up a network of neighbourhood heroes so our residents can get benefits from local businesses.

“Right now it’s about getting the Alma brand out there.

“We have a cap on the number of students we’ll take as tenants at about 20% because we want to ensure a mix with professionals in the building. 

“We already have quite a few corporate clients and we’re aiming for a nice balance, with short stays also available on the 11th floor so people can try out life at Alma.” 

Part of the communal suite of residents' facilities at Alma
Part of the communal suite of residents’ facilities at Alma

key details: Alma

Alma is located on the corner of Whitechapel High Street and Commercial Road close to Aldgate East Tube Station.

The build-to-rent development comprises 159 apartments with prices starting at £2,950 per month for a studio.

One-beds start at £3,325, while two and three-beds are £4,172 and £5,488 respectively.

The duplex penthouse is currently on the market for rent at just under £10,000. 

Find out more about the development here

Read more: How Mike Joslin’s Bombe uses tech to help companies understand customers

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

Subscribe To Wharf Life