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David Bowie Centre delivers astonishing archive to the public

With 90,000 objects in its collection, the V&A Storehouse-based facility makes the granular detail of Ziggy Stardust, The Thin White Duke and so many more available to view for free

The David Bowie Centre at V&A East Storehouse - image by David Parry / PA Media Assignments
The David Bowie Centre at V&A East Storehouse – image by David Parry / PA Media Assignments

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“This archive, which has 90,000 items in it, shows David Bowie as an interdisciplinary artist, musician and cultural icon – an advocate for self-expression and reinvention,” said Dr Madeleine Haddon, curator at V&A East.

“The David Bowie Centre makes this collection accessible to everyone.”

As she speaks at the launch of the dedicated, permanent exhibition space, a huge video wall plays clips from the artist’s long and storied career.

There’s a flavour of worship about the place, perhaps even deification.

Madeleine speaks of Bowie’s wide and far-ranging impact on other artists, his varied creative processes and his willingness to experiment and collaborate with others in a reverent fashion as we gaze up into the mismatched eyes of the Thin White Duke, Ziggy Stardust and the rest. 

In many ways, it’s not an unreasonable response. One of Bowie’s singular drives, it seems, was a desire to constantly archive and catalogue his endeavours.

This is evidenced by the artist’s numerous yellow post-its suggesting classification and categories that adorn much of the material. 

Thus the David Bowie Centre at V&A Storehouse in the Queen Elizabeth Olympic Park’s Here East campus might, in some senses, be viewed as the one true repository of the icon’s relics. 

A visitor considers exhibits on show at the new centre - image by David Parry / PA Media Assignments
A visitor considers exhibits on show at the new centre – image by David Parry / PA Media Assignments

the exhibits on show at the David Bowie Centre

“Behind me is a two-hour long film that traces Bowie’s live performances, music videos arranged chronologically, so you can see his evolution as a performer,” said Madeleine. 

“We also have in here 200 objects from the archive that are on display, that trace his life and career, his creative processes arranged in these nine bays that look at his transformative creativity as a musician, a visual artist, a writer, designer and actor.

“Six will be on display for two years while the objects in the other three will rotate every six months in dialogue with contemporary issues we are exploring across V&A East.”

These are diverse altars of public worship, with costumes, notes and slices of his life.

Nile Rogers – who produced Bowie’s biggest-selling hit, Let’s Dance – has guest curated one, while another features Omikron: The Nomad Soul, a video game from 1999 that David did the music for, as an example of his futurism.

There’s lots to inspire and divert here, but really these displays are just a nod to the real function of the centre, one only made possible by its subject’s near fanatical amassing of his own story and its artefacts. 

This is the astonishingly rare opportunity to really delve deeply into the granular residue of his creativity. 

The centre includes a dedicated study room where anyone – not just academics and researchers – can, for free, order any item in the archive to view by appointment.

This is an extension of a service that’s available throughout the V&A’s massive collections.

Due to the depth of the Bowie archive, however, this presents a tantalising prospect for enthusiasts. 

Of the 90k objects in the archive, 70k are pieces of paper that David and his team had already organised to some extent.

There are hand-written song lyrics, annotated scripts and sketches of ideas, costumes and props for various projects.

Their existence means that, for much of Bowie’s extensive output, there’s background material available to the public – concepts that never made it, comments from the time of creation and thoughts on the future.

Costume designed by Mark Ravitz and David Bowie, worn by David Bowie, to perform Man Who Sold the World, on Saturday Night Live in 1979 - image courtesy of the V&A
Costume designed by Mark Ravitz and David Bowie, worn by David Bowie, to perform Man Who Sold the World, on Saturday Night Live in 1979 – image courtesy of the V&A

the chance to dive deep

At the centre’s launch event, for example, I’m shown a series of designs for clothing and puppets to be used on Bowie’s 1979 appearance on Saturday Night Live with Klaus Nomi and Joey Arias as backing singers.

It’s the one where he sang The Man Who Sold The World

There really is a thrill in seeing simple sketches by someone who achieved such success in their lifetime juxtaposed with the kind of doubtful notes we all might make on a pad of paper.

The crossings-out are a light reminder that Bowie was human, after all. 

But the centre offers more than this.

Also in the study room when I visit is the actual costume Bowie wore for the show.

Modelled after Nomi’s aesthetic, the angular tux prevented David from walking, so he had to be placed before the mic by his artistic accomplices at the start of the performance.

This is the magic. The opportunity to see one-to-one designs springing so vibrantly off the page and into reality.

There’s a feeling visitors could, with a bit of research, replicate this with so many of the objects in Bowie’s archive, discovering the origin story of each piece.

A V&A Collections Access Officer handles a life mask by William Forsche of David Bowie’s face painted to resemble his makeup from Aladdin Sane – image by David Parry for the V&A
A V&A Collections Access Officer handles a life mask by William Forsche of David Bowie’s face painted to resemble his makeup from Aladdin Sane – image by David Parry for the V&A

archiving himself

“Bowie saved everything from scribbled notes to elaborate sketches and is a powerful reminder that no idea is too small and that the creative process is worth documenting at every stage,” said Madeline.

“You get to see that behind the scenes here at the David Bowie Centre.

“This approach is one that is a rich legacy for all artists in all disciplines and all backgrounds who we hope will come and visit us here.”

It’s worth noting, perhaps, that while the Bowie archive does lend itself to detailed exploration, those visiting Storehouse who simply wish to drop in will still be rewarded. 

The centre works on many levels. There are easily accessible copies of some of the archive’s popular documents on show and the bays of exhibits to enjoy.

There’s also the seemingly endless barrage of images from the video screen and an especially curated soundtrack of Bowie’s songs. But most of all, visitors will be left with the unmistakeable impression of complexity. 

As an artist known for his constant reinvention, seeing the working behind the illusion only impresses at the sheer relentless energy it must have taken to achieve so much. 

Asymmetric catsuit David Bowie wore as Ziggy Stardust, designed by Kansai Yamamoto in 1973 - image courtesy of the Victoria And Albert Museum
Asymmetric catsuit David Bowie wore as Ziggy Stardust, designed by Kansai Yamamoto in 1973 – image courtesy of the Victoria And Albert Museum

key details: David Bowie Centre

Entry to V&A Storehouse at Here East in the Queen Elizabeth Olympic Park is free and includes access to the David Bowie Centre. 

The museum is open from 10am daily and usually closes at 6pm except on Thursdays and Saturdays when it’s open until 10pm.

Find out more about the new centre here

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V&A East Storehouse to bring something fresh to museum sector

V&A deputy director and COO Tim Reeve on the institution’s ambitions and plans for the Here East site

An artist's impression of V&A East Storehouse - image Diller Scofidio + Renfro
An artist’s impression of V&A East Storehouse – image Diller Scofidio + Renfro

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“I hope it will feel welcoming, but I also really like the idea of visitors wondering if they’re really allowed access to all these space, that maybe they’re somewhere they shouldn’t be,” said Tim Reeve, deputy director and COO of the V&A and chair of the East Bank Board.

We’re talking about the first of two sites that the museum is set to open in Stratford as it expands its offering across the capital.

V&A East Museum is set to launch in spring 2026 at East Bank and will celebrate making and the power of creativity to effect change in the world.

V&A East Storehouse, however, goes far beyond conventional displays and promises something entirely new.

Housed at Here East about a 10-minute walk across the Queen Elizabeth Olympic Park from East Bank itself, the V&A is creating a vast publicly accessible facility where its diverse non-display collection and archives can be looked after for the next century. 

Spread over some 173,000sq ft, it is set to arrive first, opening its doors to the public on May 31, 2025.

V&A COO and deputy director Tim Reeve - image Jon Massey
V&A COO and deputy director Tim Reeve – image Jon Massey

a second site

“While we were engaged in the process of working out what V&A East Museum would be – how it would be distinctive and reflect the local geography and demographic of the people around East Bank – we were also talking to the Government about the future of Blythe House,” said Tim.

“That’s the place in West Kensington where we stored all our non-display collections – about 250,000 objects, 350,000 books and 1,000 archives.

“It was made clear to us, along with the Science Museum and British Museum – which also use it as  store – that we needed to leave because the building was to be redeveloped.

“That was a pain, because you don’t want to be moving a collection of our sort more often than you have to, due of the delicacy of the objects and the expense.

“However, it was also a clarifying moment for the V&A East project with the idea that we could find a place for our Blythe House objects, books and archives and that we could create two sites in east London.

“We just needed to find a space big enough and close enough to East Bank to make sense. Looking at the two sites together, you get a complete 360-degree view of the contemporary museum world.”

An artist’s impression of V&A East Storehouse – image Diller Scofidio + Renfro

tucked away: V&A East Storehouse

While V&A East Museum, with the dramatic angles of its purpose-built home at East Bank, will be the more visually striking, in content it will probably feel the more familiar of the two with galleries, exhibitions, a cafe and a shop.

Somewhat tucked away in the former Media And Broadcast Centre built for the 2012 Olympics, V&A Storehouse is deliberately radical.

Storehouse will be a place where our objects live and where we look after them,” said Tim. “We know people want to see what they’ve been told they can’t – where the magic happens.

“So V&A East Storehouse has been created to facilitate people’s exploration of the bit of our organisation that would normally be hidden – a visitor experience that’s self-guided and free every day of the year.

“We have an absolutely enormous, amazing space, where we can fit everything in, with some space to spare as the collection grows.

“We’re building some of our showpiece objects into it such as architectural fragments from the Robin Hood Gardens estate and we’ve come up with a public network of spaces intertwined with the collection. 

“That will be a 60 to 90-minute, self-guided tour of exploration as people burrow their way up through the building and arrive in this incredible atrium.

“From there you can keep exploring and see how far you can get – it’s been designed to allow visitors to get as far as possible.

“Moving all our stuff from Blythe House is incredibly expensive, so we thought we might as well create a new world with it and that’s what we’ve done at Storehouse.

“The idea is you will breathe the same air as the objects we hold.

“A visit is the start of a journey and we hope people will come back when they realise they can browse as much as they like.

“Here East is a warehouse, an industrial building – not a marble-clad museum. It’s humble and we want as many people as possible to visit. 

“It’s also a source to be mined and returned to, constantly changing as it’s also a working building with objects going out on loan or for conservation.”

A section of the Robin Hood Gardens estate is installed at Storehouse
A section of the Robin Hood Gardens estate is installed at Storehouse – image by V&A

east London influence

Designed by architects Diller, Scofidio + Renfro, Storehouse will be home to an extensive and varied collection including creative works from The Glastonbury Festival Archive, PJ Harvey and Elton John’s costumes, vintage football shirts, Dior and Schiaparelli haute couture, Roman frescos, samurai swords, mid century furniture and the iPhone.

A dedicated David Bowie Centre will showcase artefacts from the musician and performer’s archive with rotating displays set to open in September.

More than 100 miniature displays on the ends of storage systems will highlight specific exhibits including those relating to this part of the capital.

 “There will be lots of east London influence in the way we’re displaying and interpreting the collection,” said Tim.

“Our piece of Robin Hood Gardens was the first thing we installed here because it’s so enormous.

“It’s one of the first things visitors will see when they climb the stairs. 

“Our collection is international and so we want to bring out its full splendour, depth and range and there are some really wonderful east London stories we want to showcase, drawing inspiration from the connections with the local community we have built. 

“I think walking in on opening day will be a really emotional moment. 

“Colleagues across the institution have poured so much time and energy into it, through some really tricky moments, of which we’ve had more than our fair share.

“It’s the most important thing I’ve done in my professional life, and will probably be the most important thing I ever do.

“I feel I’ve been really lucky to be involved in creating such a project since 2013. 

“You have a light bulb moment and think what it would be like to see it happen – to be around from beginning to end.

“There were moments when it felt like it might never happen.

“But as an institutional lift, it doesn’t get any better.

“And we are here for the long term.

vWe have a 100-year lease at Here East and 200 at East Bank.

“One of the biggest treats for us is seeing people who were here before the Olympics realising that these things are being created for their benefit.

“The interplay between the different types of organisations at East Bank make the future very interesting – a special destination.”

An artist's impression of the David Bowie Centre - image by IDK
An artist’s impression of the David Bowie Centre – image by IDK

key details: V&A Storehouse

V&A East Storehouse is set to open on May 31, 2025, at Here East on the Queen Elizabeth Olympic Park.

Entry will be free. The David Bowie Centre will open on September 13.

V&A East Museum will launch in spring 2026 at East Bank in Stratford. 

Find out more about the openings here

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- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
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