WaterAid Dragon Boat Race

SWR Business Direct offers fee-free booking for firms’ rail travel

Taking a trip on the train from London Waterloo to Barnes for business, leisure and to discover the area’s remarkable place in musical history

One of the WWT London Wetland Centre's otters at play - image by Jon Massey / Wharf Life
One of the WWT London Wetland Centre’s otters at play – image by Jon Massey / Wharf Life

Subscribe to our free Wharf Whispers newsletter here

Finding genuinely stirring locations for business events or celebrations can be challenging in the capital.

Take the South Western Railway service to Barnes, a few stops from Waterloo, however, and you’ll be close to more than 100 acres of habitat quite unlike anywhere else in the city. 

The Wildfowl And Wetlands Trust’s London Wetland Centre opened its doors in 2000 – a sprawling site based round four disused Victorian reservoirs that’s home to hides, boardwalks, reed beds, ponds, large stretches of open water and plenty of vegetation.

The complex at its entrance includes a wide range of facilities including rooms for corporate hire suitable for 20 to 150 delegates. 

Spaces include the Water’s Edge Room for large theatre-style set-ups and H20, a 90-delegate meeting room equipped with smart screens and a covered decking area with views over the site.

The surroundings are, of course, the main attraction.

The centre is a sprawling complex arranged around a series of disused reservoirs - image by Jon Massey / Wharf Life
The centre is a sprawling complex arranged around a series of disused reservoirs – image by Jon Massey / Wharf Life

The centre is perhaps the only place in London where those attending corporate events can combine business with an opportunity to discover a breathtaking array of wildlife.

The site is not a zoo.

While some animals are looked after at the centre – including a charming, boisterous pair of otters – the majority are free to come and go as they please.

Walking around the site’s extensive network of footpaths, this makes for the constant and genuine thrill of the potential for a wild encounter.

The air is often thick with the calls of chiff-chaff, blue tit, crow, Egyptian goose, reed warbler, magpie and greylag goose.

On a recent visit to the site, my companion and I were astonished to come over a bridge and find ourselves a few feet from an almost completely motionless grey heron semi-camouflaged amongst the reeds.

The encounter lasted several minutes before the great bird took to its wings and flew a couple of leisurely circles around us before heading off over a hedge. 

A grey heron at the London Wetland Centre - image by Jon Massey / Wharf Life
A grey heron at the London Wetland Centre – image by Jon Massey / Wharf Life

a place to visit for leisure and business

The centre can also be visited on a more casual basis with day tickets starting at £17.10 for adults and £11.12 for children.

In addition to spotting a wide range of species of bird – think swifts darting over the waters to gobble up insects on the wing, swans preening and oyster catchers rearing chicks – there are plenty of activities to get involved with.

Pathways on the site include bouncing rope bridges and elevated walkways.

There’s also a picnic spot with percussion instruments, pond dipping, a well-stocked cafe and a gift shop.

Visitors can also attend daily talks on the centre’s two resident otters – Tod and Honey – and watch them being fed, while learning about this remarkable apex predator.

Fond of diving: A white-headed duck with a striking blue bill, spotted in Barnes - image by Jon Massey / Wharf Life
Fond of diving: A white-headed duck with a striking blue bill, spotted in Barnes – image by Jon Massey / Wharf Life

The glass-fronted enclosure offers plenty of space for the audience to see and capture the animals’ playful movements as they scurry about, swim and roll in the dirt. 

Everywhere there’s information, facts to absorb about the white headed duck (which has an iridescent blue bill) who loves to dive, for example.

Then there’s the water boatman who is the loudest animal relative to its size in the world.

Hides come fully equipped with bird guides and one is always staffed by a volunteer who’s ready with a telescope to help visitors get the most from the experience.

There’s a wealth of information to absorb, probably too much for a single visit, which is why many choose to become members at the centre. 

This costs £54 a year for adults and includes unlimited access to WWT’s 10 sites.   

You can find out more about the WWT London Wetland Centre on its website here.

Olympic Studios is located a short walk from the London Wetland Centre - image by Jon Massey / Wharf Life
Olympic Studios is located a short walk from the London Wetland Centre – image by Jon Massey / Wharf Life

dine at Olympic Studios

>> Going beyond the London Wetland Centre, Barnes is an attractive, quiet area of the capital to explore.

One absolute must-visit is Olympic Studios, a cinema, recording venue and brasserie with a storied history.

Music by an incredible list of artists has been committed to tape on-site including Prince, Adele, T-Rex, Queen, Bjork and many more.

The venue even has two police truncheons that were once used as percussion instruments by the Rolling Stones.


The Hot Dog at Olympic Studios - image by Jon Massey / Wharf Life
The Hot Dog at Olympic Studios – image by Jon Massey / Wharf Life

It’s also a pretty decent shout as a place to find refreshments.

I tried the Hot Dog, which comes juicy in a toasted brioche stuffed with pickles and sauerkraut.

This is served with fries for £16 , which is a steal.

Other top picks on the menu include ham and cheese croquettes for £7.50 and crispy fried squid for £8.50.

Located a short walk from the London Wetland Centre, this warmly appointed venue is all generous hospitality and good value.

Visit the venue’s website here for more information

The shrine marking the location of the fatal accident that killed Marc Bolan is near Barnes station - image by Jon Massey / Wharf Life
The shrine marking the location of the fatal accident that killed Marc Bolan is near Barnes station – image by Jon Massey / Wharf Life

visit Marc Bolan’s shrine

>> T-Rex lead singer and guitarist Marc Bolan has a deep connection to Barnes, having recorded elements of Prophets, Seers And Sages: The Angels Of The Ages at Olympic Studios there.

Tragically, the star also lost his life after the car he was travelling in left Gipsy Lane and crashed into a tree in 1977. 

Today the site of the accident is marked with a shrine decorated by fans with statues, white swans and memorials to other members of the band who have since passed away.

It is located a few minutes walk south from Barnes station

Visit between 8am-10pm

key details: SWR Business Direct

SWR Business Direct is free to use and allows companies to book, plan and manage business travel across the whole of Britain.

There are no hidden fees or charges and no booking fees on tickets purchased via the service.

You can find out more about the platform here


Joe says SWR Business Direct works on a fee-free model to help promote rail travel to businesses - image supplied by SWR
Joe says SWR Business Direct works on a fee-free model to help promote rail travel to businesses – image supplied by SWR

on track with SWR’s Joe Thurgood

Q

Many ticketing platforms charge fees for their services when I’m booking rail tickets.

How is SWR Business Direct different and how can it operate without charging them?

A

If you’ve ever booked a train ticket online, you’ve probably felt that little sting of annoyance when you get to the checkout page and see a booking fee tacked onto the price.

It feels like paying extra just for the privilege of buying the ticket. 

This happens because most third-party platforms are middlemen – they have to charge those fees to stay in business and cover their overheads.

With SWR Business Direct, the most common questions I get are: “What’s the catch? How can they offer a full corporate booking suite for the entire National Rail network without charging a single penny in fees?”

The answer is actually pretty simple, once you look behind the curtain.

SWR is a train operating company, not just a middleman.

Our Business Direct tool isn’t built on skimming a couple of pounds off your transaction, it’s built on getting people onto trains and then supporting them after they have purchased the tickets. 

By providing a high-quality, fee-free platform, we remove the barriers for businesses to choose rail over road or air.

It’s essentially a value-added service that keeps corporate clients loyal to rail.

SWR Business Direct also operates under a National Rail Contract with the Government.

Our goal is to incentivise railway travel by making it more efficient and accessible for everyone.

By offering tools like carbon reporting and automated expenses at no cost, we can help businesses meet their own sustainability goals while fulfilling their mission to modernise how we all travel. 

There is no quick win by adding on a booking fee – the aim is to be your long-term partner in transit.

It’s a win-win where you get the same prices you’d find at the station kiosk alongside the heavy-duty reporting companies need.

Read more: How Wharf Wellness is back with a packed programme in June 2026

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

Subscribe To Wharf Life

SWR Business Direct train booking system supports sustainability

Corporate travel platform has designed-in green tools to help firms report on their carbon footprint when using the railway across the UK

Taking a train to Woking from London Waterloo saves about 5.71kg of carbon emissions compared to driving there in a diesel car - image by Jon Massey / Wharf Life
Taking a train to Woking from London Waterloo saves about 5.71kg of carbon emissions compared to driving there in a diesel car – image by Jon Massey / Wharf Life

Subscribe to our free Wharf Whispers newsletter here

SPONSORED CONTENT

For the first in a series of articles produced in collaboration with South Western Railway’s Business Direct service, we’re focusing on Woking.

The town – a rapid 23 minutes by direct train from London Waterloo – is hot on sustainability.

That makes it an ideal setting to talk about the increasing importance companies and their suppliers will be putting on assessing, logging and publicising their emissions, given new reporting standards that are coming into force across the UK.

Travel on SWR’s network to the destination and you’ll have generated an estimated 1.47kg of CO2 per traveller.

This is a marked reduction on riding a motorbike there (4.72kg) or taking a car powered by petrol (6.76kg) or diesel (7.18kg).

One of the benefits of the operator’s Business Direct service is that such data is instantly available for all journeys at the point of booking, enabling easy comparison and reporting.

The ideal place to grab a quality coffee at Woking station - image by Jon Massey / Wharf Life
The ideal place to grab a quality coffee at Woking station – image by Jon Massey / Wharf Life

why Woking?

So why travel to Woking?

The area has long been a hive of human activity, with archaeological remains dating back at least 4,000 years.

Listed in the Domesday book as Wochinges, the town was home to King Henry VII’s mother, Lady Margaret Beaufort, author HG Wells, while he was writing The War Of The Worlds and welcomed its first train in 1838.

Today, Woking is a base for a wealth of businesses including the UK headquarters of Japanese brewing giant Asahi, the main location for high end car manufacturer McLaren Automotive and a key site for power firm ABB.

It’s serious about green issues too, with both the local borough council and nearby horticultural powerhouse of RHS Wisley aiming to be carbon neutral or better by 2030.

Such forward thinking is why it’s also home to The Living Planet Centre – headquarters of the World Wildlife Fund’s UK operation and an ecologically sound structure that provides extensive events space within easy reach of the station.

The Living Planet Centre in Woking - image by Jon Massey / Wharf Life
The Living Planet Centre in Woking – image by Jon Massey / Wharf Life

green space and attractions

Woking is both close to London and in touch with nature, thanks to the likes of Wisley and the historic Horsell Common, making it well placed to welcome guests with numerous hotels for longer stays.

There’s also a vibrant hospitality and cultural scene with regeneration attracting names such as Gordon Ramsey as well as a succession of independent operators to serve the needs of locals and visitors alike.

The centre also features theatres and cinemas, plenty of shops and a spacious library. 

The Lightbox Gallery in Woking - image by Jon Massey / Wharf Life
The Lightbox Gallery in Woking – image by Jon Massey / Wharf Life

The Lightbox Gallery, opened in 2007, acts a museum and creative space at the heart of the town for those who prefer to take things at a slower pace, presenting regular exhibitions and core collections. 

All-in-all, this is a destination that’s well worth exploring beyond the confines of pure business travel.

At a mere 30 minutes from Canary Wharf (via the Jubilee line to Waterloo), it’s an intriguing prospect for a half-day outing, a place to stage an event away from the smoke or a venue for a working lunch that rolls over into the afternoon and then the evening.

The Gosling offers top quality service and delicately cooked food - image by Jon Massey / Wharf Life
The Gosling offers top quality service and delicately cooked food – image by Jon Massey / Wharf Life

The Gosling Restaurant And Bar

>> Set a short taxi or bus ride from Woking station, this cosy, modern restaurant delivers on flavour and value.

Perfect for a business lunch, it offers a three-course set menu for £30, including a choice of dishes from the the likes of gently curried cauliflower soup, pan-fried sea bream, corn-fed chicken breast and Madagascan vanilla pannacotta with spiced winter berries. 

Set on the edge of Horsell Common, this is a must-visit locally and diners should give serious thought to indulging in the rock oysters for £3.80, neatly shucked and dressed on a bed of ice. 

Marvellously ramshackle: Cellar Magnifique is close to the station - image by Jon Massey / Wharf Life
Marvellously ramshackle: Cellar Magnifique is close to the station – image by Jon Massey / Wharf Life

Cellar Magnifique Wine Bar And Café

>> Tucked away on Church Path a few steps from Woking Station, this quirky venue includes a table supported by a bicycle, a chair suspended from its roof and an improbably large collection of wine bottles behind its sprawling bar. 

Ideally placed for those catching trains back into London or travelling further afield, the menu extends to vintages by the glass, carafe and bottle, craft beers, ciders, spirits, liqueurs, cigars and cocktails as well as coffees and teas.

There’s even a selection of snacks, savoury platters and sweet treats to enjoy while the clock ticks onwards.

SWR's Joe Thurgood says SWR Business Direct makes reporting on travel's carbon footprint easy for companies - image supplied by SWR
SWR’s Joe Thurgood says SWR Business Direct makes reporting on travel’s carbon footprint easy for companies – image supplied by SWR

on track with SWR’s Joe Thurgood

Q

With mandatory UK Sustainability Reporting Standards coming into force for 2026/27, how can SWR Business Direct help large companies, and those supplying services to them, keep track of their carbon footprint when booking travel?

A

Now businesses will need to report on their carbon footprint, South Western Railway Business Direct can take the headache out of the paperwork and get your carbon house in order.

Carbon tracking might sound a bit daunting, so we’ve built the tools directly into the booking process to make it feel like second nature.

When your team logs on to book a train, they aren’t just seeing times and prices, they’re seeing the real-time CO2 impact of those journeys. 

It turns a mandatory requirement into an easy, everyday choice.

Because we use industry-standard benchmarks (aligned with the Rail Delivery Group), organisations can trust that the data is “decision-ready” for official reports. 

No more messy spreadsheets or best-guess estimates at the end of the financial year, the data is available with just a couple of clicks and you have a full report at your fingertips, plus comparisons to other modes of transport.

For suppliers, it’s a total win, too.

When your clients ask what the carbon footprint of the team you’re sending to us is, users can give them an exact, professional answer. 

SWR Business Direct essentially acts as your sustainability sidekick, capturing all those miles and converting them into the clean, audited data the new UK standards demand.

It doesn’t matter where in the country you are travelling to, from Manchester to Margate or from Southampton to Swansea, our portal is about making rail the greenest way to travel and the easiest way to report.

We’ll handle the maths, you just enjoy the journey.

And best of all, it’s free for businesses to use.

There are no hidden costs or subscriptions – companies just sign up and book their train travel.


Joe Thurgood is business sales manager at South Western Railway and works to assist companies with their transport booking needs

key details: SWR Business Direct

SWR Business Direct is free to use and allows companies to book, plan and manage business travel across the whole of Britain.

There are no hidden fees or charges and no booking fees on tickets purchased via the service.

Find out more about the platform here

Read more: Discover Georgian food and wine at Sad Meli in Royal Docks

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

Subscribe To Wharf Life