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NASSA set to focus on fundraising as Newham charity turns 20

Newham All Star Sports Academy marks two decades as it continues to use sport to fight knife crime and support young people in east London

NASSA founder and CEO, Natasha Hart
NASSA founder and CEO, Natasha Hart

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“I’m still so passionate about it, 20 years after we started,” said Natasha Hart. “NASSA is one big family – once you set foot in there, you don’t want to come out.

“We have volunteers who started with us when their children were small – they’ve grown up and left, but their parents are still helping out.

“The young people who have been through our hands stay in touch, even two decades later.”

This year will mark the 20th anniversary of the day Natasha took her two sons to Balaam Park in east London to teach them basketball, offering to make it a weekly treat. 

They invited their friends, word got round and soon she was coaching groups of more than 30 kids.

The demand was there. 

With £20 in the bank she registered Newham All Start Sports Academy (NASSA) as a charity and never looked back.

In 2008, her son, Anthony Okereafor, launched NASSA’s Carry A Basketball Not A Blade campaign in response to the fatal stabbings of two of his friends within weeks of each other.

Its work, tackling knife crime and gang culture, while breaking down barriers between youngsters and the Metropolitan Police, has seen more than 100,000 young people aged 10-18 attend its sessions.

 In that time NASSA’s teams have also won league titles, its initiatives have been recognised with a multitude of awards and Natasha has received an MBE as its CEO. 

But the demand for the charity’s blend of sports and education is unrelenting.

The pandemic and cost of living crisis have taken their toll and its work is sorely needed because it’s ultimately about more than a child learning the discipline of sport – it’s in the business of creating community.

NASSA is celebrating 20 years of work in Newham in 2025
NASSA is celebrating 20 years of work in Newham in 2025

addressing a need

“NASSA is always attracting young people,” said Natasha.

“Some want to meet new friends, some want to play sports, some want to be away from something and others want to progress and develop.

“We are always learning from them because it’s not only about the child.

“They’re a brother, a sister, a son or a daughter.

“Once the young person trusts us we find the whole family joins in.

“From a single session they get involved and the ball starts rolling – we’ll be asking how are they doing in school, what life is like – then after a few weeks you build that trust.”

Those relationships allow the charity to help address a wide range of issues facing those living locally.

It works to tackle domestic violence, addiction and unhealthy peer pressure and knife crime through a blend of mentoring, coaching, support and education. 

“If we can find a solution to a problem then we will, or we can refer people on to specialists who can help,” said Natasha.

“We always want to be growing as a charity, to reach more people and embrace new ideas. For example, when we first started our workshops with the police, the relationship with young people was poor. 

“Now each year we play a friendly game with serving officers and that builds trust – the young people can see they are human and that they play basketball, which is so important because they are the people you need to call when you’re in trouble.”

The charity addresses a wide range of issues through its programmes
The charity addresses a wide range of issues through its programmes

NASSA: creating community

Over its first two decades NASSA has been successful in securing support from the likes of Excel, Tate And Lyle, UEL, Sport England, L&Q, London City Airport, the Mayor Of London, Newham Council, the Royal Docks Team and Basketball England. 

“We’ve been very lucky with the supporters we have, the volunteers, the coaches and the sponsors who all enable us to deliver,” said Natasha.

“We have a rich history with what we’ve done in this community and a great track record in helping change and save the lives of people in this part of London.

“That we are able to do this is very satisfying for all those involved with the charity whether it’s our sponsors, our staff or me.”

To mark its 20th year, NASSA is planning a renewed focus on generating funds for its activities, with an ambition to roll out its mission to other parts of the capital. 

A fundraising event is set to be held in June at Brick Lane Music Hall in Royal Docks as a celebration of the charity’s anniversary to help spread the word about the work its doing and offer businesses and individuals new ways to get involved in its activities. 

“We want the event to help us reach new supporters and a new audience and for them to be able to come together with our existing sponsors,” said Natasha.

“It’s an opportunity for us to showcase what we have done over the past 20 years and what we are going to do in the future. 

“We know we have expertise and I would love us to be able to roll that out to the surrounding boroughs. 

“With knife crime the way it is in London, our work is needed more and more and I believe this is a model that could work across the city, helping to save more young people’s lives.” 


Aspirational: NASSA uses the discipline of sport to effect change in young lives
Aspirational: NASSA uses the discipline of sport to effect change in young lives

key details: NASSA

NASSA, based in Royal Docks, is always looking for support from volunteers, businesses and organisations to help deliver its sport and education programmes. 

Full details of NASSA’s fundraising event in June will be published in due course. 

If you or your company think you could help in any way by providing resources or funding, you can contact the charity here

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Royal Docks: How CABNAB continues to fight knife crime through sport

In 2023, it will be 15 years since NASSA launched Carry A Basketball Not A Blade to tackle violence

CABNAB founder Anthony Okereafor

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Thamesmead and Abbey Wood aren’t far from Newham. The Elizabeth Line connection via Custom House brings the areas to within a few minutes of each other.

So the fatal stabbings there of Charlie Bartolo and Kearne Solanke – both 16, both killed in linked attacks on November 26 – are an especially potent reminder to those in east and south-east London of the ever present threat and brutality of knife crime.

At the time of writing, three teenagers had been arrested in connection with the murders and two charged – five young lives either ended or changed forever.

It’s a story Anthony Okereafor knows only too well. Two of his friends were killed in unrelated knife attacks in 2008.

“I was 17 and out playing basketball and my phone was ringing – but I ignored it and continued with the game,” he said.

“Later I followed up on the missed call to find my friend had been stabbed.

“For me, it wasn’t just that my friend had passed away, but that it had happened so close to where I was playing.

“If I hadn’t ignored my phone, it could have been me – to some degree basketball saved me from being involved in that incident and in that environment.

“But, at the same time, I had the trauma of having lost a friend.

“At the time I was quite young and studious.

“I had a younger brother and sister and I thought, that if this was what had helped keep me out of trouble, what could we do to help other people?”

Anthony is the son of Natasha Hart, who in 2005 sowed the seeds of what would become Newham All Star Sports Academy (NASSA) by giving her kids an impromptu basketball session in a local park.

She offered to make it a weekly treat and soon friends were joining in, with the group rapidly growing in size. 

Young people training with NASSA outside during the pandemic

A year later she officially launched the organisation as a charity to provide competitive basketball coaching for children and young people in the borough – a safe place to play sport away from the lure of anti-social behaviour, alcohol, drugs and crime.

So it was to Natasha that Anthony went first in 2008 with his idea for a campaign to tackle knife crime. Working through NASSA, it will be 15 years since his Carry A Basketball Not A Blade (CABNAB) campaign started.

“Basketball has always been the sport I enjoyed playing most, so we have used that as a tool to get young people engaged with our message,” he said.

“It’s an educational tool we employ to let them know how dangerous carrying a knife can be, not just for the victim but for the carrier.

“CABNAB empowers young people to do productive things and uses the power of sport to bring people together and forget about the things they face on a day-to-day basis, like postcode wars, racism and poverty.”

Today CABNAB delivers talks and workshops in primary and secondary schools, starting with children as young as nine and 10 – carefully tailoring its approach to the age of its audience.

“The age will determine how graphic the sessions are,” said Anthony.

“With the younger ones, we’ll talk about how easy it is to be asked to hold something, for example – these are very young kids, but grooming by criminal gangs starts at a young age.

“Drug dealers and gang members will use younger people because they are less likely to be stopped by the police even if they’re carrying a knife.

“We talk about the physical dangers and issues if you do get attacked, which people have to live with – trauma, scars and physical impairments.

“Alongside that, we also talk about what happens if you are the perpetrator – what time are you looking at in jail and how your family would be affected.

“Personally I believe a lot of the time when these crimes are committed and people die, that it’s not the intention of the perpetrator to kill. 

“A lot of young people I’ve encountered carry knives for fashion and protection. When you ask them: ‘From what?’ they’ll say it’s being in certain areas and doing certain things.

“Sport is one way to tackle that. When people see a person in a kit or sporting uniform, that’s a young man or woman on a mission – they’re more likely to respect it and leave them alone.

“Growing up in Newham and going to certain parks to play basketball, I saw it happen.

“The gang leaders and those affiliated with drugs allowed me to play in the park, possibly because they could see that I wouldn’t want to be involved as I potentially had a future. 

“As much as they might do bad things, a lot of them do have moral compasses and think that if a kid is involved in basketball or football they’d just let it go.

“That kind of respect does exist in our communities, and CABNAB can use it to help young people to stay engaged in sport, after school, through extra-curricular activities and, on top of that, in school as well.”

NASSA regularly trains and plays at UEL’s SportsDock in Royal Docks

Pre pandemic, CABNAB was reaching up to 3,000 young people a year and is now building back up as well as looking for funding to grow further.

The campaign also works in partnership with the Met and former officers – it hosts a basketball match each year where police take on a team of NASSA members to help break down barriers.

“We can never completely eradicate knife crime, but we can get the numbers very low,” said Anthony, who was named a Point Of Light in 2015 by then Prime Minister David Cameron for his work tackling knife crime in Newham.

“Funding is the biggest help for us in this, although we’re also so grateful to businesses, entrepreneurs and individuals who help us out in any other way they can or those who volunteer.

“In another 15 years the dream would be that knife crime will have faded away to the point where we can almost forget about it. 

“We need to get away from blame and open up a conversation about why young people are doing these things.

“I want carrying a knife to be seen as taboo, not cool, not fashionable, not worthy of respect – just something that leads to a waste of life.

“We need to look at peer pressure and poverty and get this issue away from being gang and drugs related to reduce it on the street.

“CABNAB started in a sense with trying to save my own life.

“The court was my safe haven and basketball kept my mind off other things.

“To know we’ve changed many lives is incredible but even though we work with thousands of young people every year, if just one person puts down a knife or never picks one up, that’s good enough for me.

“You can see the reduction in crime in the areas where we work and there are so many other benefits when kids get involved with NASSA – the physical health, the education and the mental health that comes with those.

“With the cost of living crisis, it’s getting harder to do what we do, but I’m optimistic. Nothing is impossible – you just have to face the difficulties and overcome them.”

Excel in Royal Docks supports the charity in its mission

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- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
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