Alex Neil

SWR Business Direct train booking system supports sustainability

Corporate travel platform has designed-in green tools to help firms report on their carbon footprint when using the railway across the UK

Taking a train to Woking from London Waterloo saves about 5.71kg of carbon emissions compared to driving there in a diesel car - image by Jon Massey / Wharf Life
Taking a train to Woking from London Waterloo saves about 5.71kg of carbon emissions compared to driving there in a diesel car – image by Jon Massey / Wharf Life

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For the first in a series of articles produced in collaboration with South Western Railway’s Business Direct service, we’re focusing on Woking.

The town – a rapid 23 minutes by direct train from London Waterloo – is hot on sustainability.

That makes it an ideal setting to talk about the increasing importance companies and their suppliers will be putting on assessing, logging and publicising their emissions, given new reporting standards that are coming into force across the UK.

Travel on SWR’s network to the destination and you’ll have generated an estimated 1.47kg of CO2 per traveller.

This is a marked reduction on riding a motorbike there (4.72kg) or taking a car powered by petrol (6.76kg) or diesel (7.18kg).

One of the benefits of the operator’s Business Direct service is that such data is instantly available for all journeys at the point of booking, enabling easy comparison and reporting.

The ideal place to grab a quality coffee at Woking station - image by Jon Massey / Wharf Life
The ideal place to grab a quality coffee at Woking station – image by Jon Massey / Wharf Life

why Woking?

So why travel to Woking?

The area has long been a hive of human activity, with archaeological remains dating back at least 4,000 years.

Listed in the Domesday book as Wochinges, the town was home to King Henry VII’s mother, Lady Margaret Beaufort, author HG Wells, while he was writing The War Of The Worlds and welcomed its first train in 1838.

Today, Woking is a base for a wealth of businesses including the UK headquarters of Japanese brewing giant Asahi, the main location for high end car manufacturer McLaren Automotive and a key site for power firm ABB.

It’s serious about green issues too, with both the local borough council and nearby horticultural powerhouse of RHS Wisley aiming to be carbon neutral or better by 2030.

Such forward thinking is why it’s also home to The Living Planet Centre – headquarters of the World Wildlife Fund’s UK operation and an ecologically sound structure that provides extensive events space within easy reach of the station.

The Living Planet Centre in Woking - image by Jon Massey / Wharf Life
The Living Planet Centre in Woking – image by Jon Massey / Wharf Life

green space and attractions

Woking is both close to London and in touch with nature, thanks to the likes of Wisley and the historic Horsell Common, making it well placed to welcome guests with numerous hotels for longer stays.

There’s also a vibrant hospitality and cultural scene with regeneration attracting names such as Gordon Ramsey as well as a succession of independent operators to serve the needs of locals and visitors alike.

The centre also features theatres and cinemas, plenty of shops and a spacious library. 

The Lightbox Gallery in Woking - image by Jon Massey / Wharf Life
The Lightbox Gallery in Woking – image by Jon Massey / Wharf Life

The Lightbox Gallery, opened in 2007, acts a museum and creative space at the heart of the town for those who prefer to take things at a slower pace, presenting regular exhibitions and core collections. 

All-in-all, this is a destination that’s well worth exploring beyond the confines of pure business travel.

At a mere 30 minutes from Canary Wharf (via the Jubilee line to Waterloo), it’s an intriguing prospect for a half-day outing, a place to stage an event away from the smoke or a venue for a working lunch that rolls over into the afternoon and then the evening.

The Gosling offers top quality service and delicately cooked food - image by Jon Massey / Wharf Life
The Gosling offers top quality service and delicately cooked food – image by Jon Massey / Wharf Life

The Gosling Restaurant And Bar

>> Set a short taxi or bus ride from Woking station, this cosy, modern restaurant delivers on flavour and value.

Perfect for a business lunch, it offers a three-course set menu for £30, including a choice of dishes from the the likes of gently curried cauliflower soup, pan-fried sea bream, corn-fed chicken breast and Madagascan vanilla pannacotta with spiced winter berries. 

Set on the edge of Horsell Common, this is a must-visit locally and diners should give serious thought to indulging in the rock oysters for £3.80, neatly shucked and dressed on a bed of ice. 

Marvellously ramshackle: Cellar Magnifique is close to the station - image by Jon Massey / Wharf Life
Marvellously ramshackle: Cellar Magnifique is close to the station – image by Jon Massey / Wharf Life

Cellar Magnifique Wine Bar And Café

>> Tucked away on Church Path a few steps from Woking Station, this quirky venue includes a table supported by a bicycle, a chair suspended from its roof and an improbably large collection of wine bottles behind its sprawling bar. 

Ideally placed for those catching trains back into London or travelling further afield, the menu extends to vintages by the glass, carafe and bottle, craft beers, ciders, spirits, liqueurs, cigars and cocktails as well as coffees and teas.

There’s even a selection of snacks, savoury platters and sweet treats to enjoy while the clock ticks onwards.

SWR's Joe Thurgood says SWR Business Direct makes reporting on travel's carbon footprint easy for companies - image supplied by SWR
SWR’s Joe Thurgood says SWR Business Direct makes reporting on travel’s carbon footprint easy for companies – image supplied by SWR

on track with SWR’s Joe Thurgood

Q

With mandatory UK Sustainability Reporting Standards coming into force for 2026/27, how can SWR Business Direct help large companies, and those supplying services to them, keep track of their carbon footprint when booking travel?

A

Now businesses will need to report on their carbon footprint, South Western Railway Business Direct can take the headache out of the paperwork and get your carbon house in order.

Carbon tracking might sound a bit daunting, so we’ve built the tools directly into the booking process to make it feel like second nature.

When your team logs on to book a train, they aren’t just seeing times and prices, they’re seeing the real-time CO2 impact of those journeys. 

It turns a mandatory requirement into an easy, everyday choice.

Because we use industry-standard benchmarks (aligned with the Rail Delivery Group), organisations can trust that the data is “decision-ready” for official reports. 

No more messy spreadsheets or best-guess estimates at the end of the financial year, the data is available with just a couple of clicks and you have a full report at your fingertips, plus comparisons to other modes of transport.

For suppliers, it’s a total win, too.

When your clients ask what the carbon footprint of the team you’re sending to us is, users can give them an exact, professional answer. 

SWR Business Direct essentially acts as your sustainability sidekick, capturing all those miles and converting them into the clean, audited data the new UK standards demand.

It doesn’t matter where in the country you are travelling to, from Manchester to Margate or from Southampton to Swansea, our portal is about making rail the greenest way to travel and the easiest way to report.

We’ll handle the maths, you just enjoy the journey.

And best of all, it’s free for businesses to use.

There are no hidden costs or subscriptions – companies just sign up and book their train travel.


Joe Thurgood is business sales manager at South Western Railway and works to assist companies with their transport booking needs

key details: SWR Business Direct

SWR Business Direct is free to use and allows companies to book, plan and manage business travel across the whole of Britain.

There are no hidden fees or charges and no booking fees on tickets purchased via the service.

Find out more about the platform here

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Technology: How SWR Business Direct offers rail bookings across the country

Platform allows seamless ticket purchases and travel policy tracking for SMEs

SWR has created its Business Direct platform to help firms manage their travel

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“If you’re looking to save money as a small or medium-size company, you need to have a travel policy in place,” said Joe Thurgood, sales manager at South Western Railway (SWR).

With the post-pandemic return to face-to-face meetings, making journeys to attend events or spend time with clients has been back on the agenda for some time.

That means organisations of all kinds returning – or in the case of some more recent startups, beginning – to booking travel for people to get them to where they need to be efficiently.

It’s something the company Joe works for is taking seriously – developing the SWR Business Direct platform to enable users to book journeys across the whole country, not just on its own trains.

“It’s free to sign up, there are no fees on top of the fares and it’s very easy to use,” said Joe.

“It takes businesses about 20 minutes to set up an account and then there’s a dedicated customer service team to look after clients.

“We also offer online training in how to use the platform, though it’s been designed to be as simple as possible.

“It offers businesses the ability to track bookings that are made and to generate reports that tell them who travelled when and where they went.

“There are also custom fields that can be used to capture things like PO numbers, the department an individual works in or the customer they were going to visit.

“Users can make things as detailed or as simple as they like, so they can easily see whether the firm is operating in line with a travel policy.

Bookings on the platform can be made for journeys across Britain

“Customers can set up different users with different roles.

“For example, a director might be able to travel first class or to book those seats only if the journey is longer than an hour. 

“You can put all this information into the platform, so it acts accordingly when a person wants to make a booking.

“One of the other things it does is that it will show users all of the prices available for their journey.

“That’s in contrast to some other apps that might only offer the cheapest.

“This means you can see options that might be more appropriate – adding on ferry tickets or a TfL Travel Card, for example, to ensure you are buying what you need.”

With the majority of companies taking greater care with their environmental impact, SWR Business Direct also has a built-in tool to help firms assess this.

“You can track your carbon footprint if you’re serious about your green agenda,” said Joe.

“At any point, the platform will provide a detailed report on that, which is something businesses increasingly want to talk about.”

SWR, which operates a network of services from Waterloo to destinations including Exeter, Portsmouth, Weymouth, Reading and Guildford, created the tool in a bid to offer companies and their employees a frictionless way of booking travel on the railways.

“If you’re a large organisation, it’s likely you have a travel policy that’s saving you millions of pounds,” said Joe.

“For small and medium-size businesses, saving money is even more imperative – managing your cash flow is vital – and you need to be meeting clients, tendering for new business or travelling to see existing customers to improve retention. It also helps guard against fraud. 

“We are always happy to talk to organisations to discuss a policy or to help them come up with one.

“When it comes to train travel, that doesn’t always mean just booking the cheapest fare on offer. 

SWR is set to receive a new fleet of 90 Arterio trains

“Especially with smaller organisations, there’s a focus on caring for the wellbeing of staff and so they may be happier paying for a slightly pricier ticket if it means members of their team are less stressed when travelling.

“That might mean being able to listen to a podcast or catching up on work on the train rather than being stuck in a queue of traffic.

“That way companies know staff will arrive at their destination relaxed and ready to work.

“It might also mean having a flexible ticket so, if a meeting finishes early or is cancelled in a certain location, the employee has the ability to get a different train rather than wasting time.”

SWR is currently targeting small and medium-size organisations and those who book travel within them, such as PAs, EAs and office managers.

To that end, the company is sponsoring The PA Show Autumn, which is set to take place on October 17, 2023, at Old Billingsgate on the edge of the Thames.

The platform is always online, allowing users to make and plan bookings at any time and there are no fixed contracts for clients.

The platform offers comprehensive information across Britain

In addition to featuring the lowest fares available for any given journey, the platform allows customers to purchase season tickets individually or in bulk, and to benefit from a range of discounts and offers – including up to 34% off when booking three or more tickets via GroupSave.

The service provides both digital eTickets and paper tickets, which can be collected from any station in the country without the need to present a company credit card.

Business travellers on SWR services can expect free Wi-fi at stations and on board all trains, as well as quiet carriages on selected services.

First class facilities include large tables and at-seat wireless charging.

The railway is also set to receive a fleet of 90 new Arterio trains that will operate on its network, promising better performance, greater capacity, air conditioning, cycle racks and charging points for every seat.

Find our more about SWR Business Direct here

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- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
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