Alex Neil

Canary Wharf: UFO Drive launches electric vehicle rental in Canada Square car park

Head of firm’s UK operation Jonathan Shine says firm is symbiosis between rental, digital and electric

UFO Drive's Jonathan Shine
UFO Drive’s Jonathan Shine – image Patrick Straub

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There’s no doubt whatsoever that electricity is the future mainstream source of energy for cars.

Petrol prices have reached record highs, London’s ultra low emissions zone (ULEZ) recently expanded to cover Tower Hamlets and Newham and world leaders are grappling ahead of COP26 to battle climate change.

Meanwhile the technology for low carbon personal transportation is already here, quietly accelerating past fossil fuel-powered vehicles as they belch out particulates into the lungs of the population and CO2 into the atmosphere.

Car designers have done a good job over the years of hiding the fumes away – directing the exhaust well away from the rarefied, filtered air breathed by those in the vehicles they sell. But, when placed beside the comparative cleanliness of a near-silent electric machine, the mask quickly slips.

Apposite, then, that UFO Drive recently parked up its Tesla Model 3s in Canary Wharf. The company offers electric vehicle hire in cities across seven European countries, and expanded to the UK, launching in London in January 2020. 

Almost entirely app-based, customers book vehicles for a minimum of a day’s hire. These can either be picked up from one of UFO’s locations at any time or delivered to the client for a fee.

Jonathan Shine is the man in charge of the firm’s operations in the UK as it continues to grow with more cars already planned for Canary Wharf and further locations in the pipeline.

“I’ve been working in the electric vehicle industry for 20 years now,” he said. “I was working as a computer programmer and somehow learned that on in September 2001, Hertz was launching its new electric car, so I went out and rented one for a week – it was £70.

“It was a little car by Ford, a really cool vehicle, like a Smart car, really chic, with a range of about 50 miles, unless you put the heating on.

“It was gorgeous. I got in and thought: ‘This is happening, it’s really possible to have a really nice electric car’.

“I love vehicles, but I hate the way they pollute and I thought this was the way forward. So I looked at opportunities to get involved.

“At one point I had the chance to be the importer for what became the G-Wiz, but I spurned it because the cars were just horrible. I got into one and thought: ‘This is bad for the EV world, sub-standard, uncomfortable and not particularly safe’. It wasn’t the future.”

It’s fair to say things have come on a bit. Having worked in many electric vehicle related roles over the years, Jonathan has also gone from owning the original Nissan Leaf with a 90-mile range to the Hyundai Kona, which can travel 300 miles on a single charge and cost £30,000. 

Some people are, of course, still nervous about the practicalities of owning and that’s – in part, at least – where UFO Drive comes in.

“I came across the company towards the end of 2019, contacted the CEO and said I liked the concept,” said Jonathan. “He was just about to launch in London, so it was right time, right place. 

“Aidan (McClean) is amazing. He’s an Irish man living in Luxembourg and is a little bit mad in a good way. You know he’s going to succeed because he’s so determined and energised – he brings everyone along with him.

“He’s travelled a lot, and wondered why, in this day and age, you still have to join a queue to rent a car, get a contract, get a key and sign hundreds of bits of paper.

“He created UFO Drive to revolutionise car rental and make it really smooth and sleek – so people can go from plane to car in five minutes.

“He realised, however, that if you’re going to start a new car rental company, it’s going to have to be electric and there would need to be a symbiosis between digital, rental and electric.”

That premise has resulted in UFO Drive, which now operates 18 locations in eight countries including Oxford Street, Park Lane, Westfield London in Shepherd’s Bush and Canary Wharf.

Rental fees are dependent on duration but can be as little as £70 per day for longer trips and include charging. Typically customers can expect to pay about £100 for a day. 

Tesla Model 3s ready to hire in Canary Wharf
Tesla Model 3s ready to hire in Canary Wharf – image Patrick Straub

Pretty much all aspects of the rental are handled digitally via the smartphone app including locking and unlocking the vehicle, which can be picked up and dropped off at any time at UFO’s bays. 

“Every car is cleaned and charged professionally after every single rental and that’s important,” said Jonathan. “When you rent one, you know the car will be prepared and ready to drive – it will be looking good and we’ll have checked it for any damage so you know you won’t be stung for that because it will have been recorded.

“When people rent with us, they see the convenience, they love driving the cars, even if they rent for the weekend, which is more expensive because of the demand.

“People really enjoy the flexibility of it, the experience of it and the ease of it. We also give loyalty discounts and it’s great to see people come back again and again. 

“We have one customer who has completed 27 rentals with us and that’s the record at the moment. 

“We also do deliveries and, once we expand here, we’re going to offer those across a wider area.

“Customers love that – it costs a bit more, but you can start your journey from outside your house and you don’t have to be there to receive the key – it’s all electronic, all done via the app. You don’t have to sign any paperwork – you just start it.”

While the company is primarily focused on Teslas at present it will be expanding its offering of other electric vehicles as charging networks improve – something Jonathan expects to happen rapidly in the near future. It will also be boosting its Canary Wharf bays from four to eight in order to keep pace with demand.

“Something else that’s really important is that we’re a small company so you get a good, personal service,” said Jonathan. 

“The idea is that it feels like a family business – we’ll sort it out if you have a problem. We take really good care of our customers – that’s our focus and it’s at the heart of everything we do.”

Customers hire UFO drive cars via a smartphone app
Customers hire UFO drive cars via a smartphone app

While holidays and longer trips are UFO’s niche, there is another reason people hire its cars and, despite a forthcoming pop-up in Glasgow for COP26, that’s not just to show off their eco-credentials. 

“We are all electric and one of the pleasantly surprising aspects of the business is the demand for that,” said Jonathan. 

“Hiring electric vehicles is already something people just Google for environmental reasons.

“But it’s also a way to try them out before you commit to buying one yourself. With petrol prices at record highs everything points to hiring an EV where charging is included.

“At present it’s a niche part of the market but that makes us really stand out and we’re the only ones doing it really well because of the digital operation we have.

“There are other companies up and down the country but they’re comparatively expensive.

“With us, you are driving a premium vehicle, we can deliver it to you, there’s 24/7 flexibility and we’re affordable. If you add all those things together, it makes sense.

“We think Canary Wharf is very promising for us and could be one of our best locations. Many of the people who work here or live locally have no parking and don’t have a car because they don’t need one for what they do every day.

“But when they need to go away for a couple of days they now have the option of renting an electric vehicle and everything that means as well as the sheer fun of it.”

UFO Drive’s fleet of Tesla Model 3s is located on Parking Level 3 in Canada Square car park in Canary Wharf.

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Canary Wharf: How Third Space has all the facilities you need to forge a healthy habit

Senior lead trainer Danny Cunningham on the importance of consistency when it comes to fitness

Danny pushes a sled at Third Space in Canary Wharf
Danny pushes a sled at Third Space in Canary Wharf – image James Perrin

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“For people to see that exercise is something to do on a regular basis, like brushing your teeth is incredibly important,” said Danny Cunningham.

To describe the senior lead trainer at Third Space as passionate about fitness would be similar to saying Tigger is partial to the odd bounce.

Anyone who’s been fortunate enough to attend one of his classes in Canary Wharf knows he all but vibrates with exactly the sort of infectious energy you need when trying to summon up the motivation to inch that ambitiously heavy kettlebell you accidentally selected at the start of the session, off the ground. 

He also makes it plain, crucially, that if you’d rather just squat using your own bodyweight, then that’s just as valid and equally worthy of celebration.

CONSISTENCY

“Even if somebody turns up and just does 10 minutes of something, that’s going to have a more positive impact on their mental and physical health, than if they neglect exercise altogether that day,” said Danny.

“It’s consistency that enables people to progress. Like cleaning your teeth, you might not do it as hard or as long on certain days, but you know it’s important to do it regularly.

“Exercise is really great, it makes people feel more cheerful. Getting into the habit of training regularly tends to have a beneficial knock-on effect – those who do often finish tasks more efficiently at work or at home, creating real positive momentum.

“The opposite is often true as well – clients often end up telling me they’ve had a bad day when they’ve missed their morning workout, woken up a bit later and turned up to their first meeting feeling a bit rubbish. It all stems from starting off on the wrong foot.

“Morning exercise is great, but it isn’t for everyone – training at lunchtime or in the evening is excellent too.”

Danny knows what he’s talking about – having been thrown in the boxing ring by his east London dad as a boy to “toughen him up”, he studied sports and exercise science at college and university before embarking on a career as a personal trainer and fitness instructor in 2008.

“After several years as a PT, I really wanted to broaden my horizons,” he said. “So in the mornings, evenings and at weekends I continued to train clients, while also holding down nine-to-five jobs. For me, personally, that was also an insurance policy – if you work in a physical job and you get injured, what are you going to do? 

I deliberately sought sales and marketing roles because those skills are transferable back into the fitness sector, a lot of which is about online presence now.”

While Danny now works full-time for Third Space, that previous experience afforded him a particular level of insight into corporate life and how exercise fits into it, having spent two years working for KPMG in Canary Wharf. 

Danny says carving out an hour is vital
Danny says carving out an hour is vital – image James Perrin

PRIORITIES

“The most important thing for people to do is to make sure going to the gym works around their schedule, but at the same time to be flexible enough to prioritise their training,” he said.

“If you’re really busy and literally don’t have any spare time, then you need that discipline to carve out a regular one-hour time-slot in the same diary you use for work.

“You need to see it as a non-negotiable meeting you have to attend. You could argue it’s the most important one in terms of your own positivity.

“People are often happy to prioritise deadlines at work, but they often neglect themselves.

“If they’re able to look after their own health and fitness, they’re much more likely to hit other deadlines and the process will be a lot more enjoyable because they’ll be approaching everything with a positive mindset.”

BREADTH

As many people go back to the office and people’s lives return to pre-pandemic rhythms, Danny said well-equipped and organised gyms offered a potent alternative to working out alone at home.

“One of the things Third Space offers is the variety of its classes and, in terms of the equipment available, it has everything you could think of all under one roof,” he said.

“In terms of classes, you’ve got the mind and body workshops, which are good for injury prevention and rehabilitation.

“Then you’ve got the HIIT classes, which are a lot of fun and the strength-related classes, which are good for people who want to build muscular power.

“You’ve got The Yard, which is the biggest functional training space in London, a huge selection of exercise machines and weights and brilliant studios that are incredibly atmospheric to train in.

“Then, on top of that, there’s a climbing wall, saunas, steam rooms, a swimming pool and other things like the Powerplates where people can come and do low-intensity exercise that gets transformed into something really worthwhile.

“That’s a real contrast to doing boring home workouts where it’s burpee after burpee.”

Third Space's facilities include a combat area
Third Space’s facilities include a combat area – image James Perrin

INCLUSIVITY

“We design our classes to be suitable for every level from complete beginners to seasoned athletes, by giving multiple options and pushing the culture that you don’t have to hit certain targets,” said Danny.

“Instead, as long as you achieve what you are comfortable with, that’s what matters. Music is very important too.

“People probably take it for granted that there’s a certain beat when they first come in – it will have that feel-good factor and a bit of energy in the room.

“Then we start the session, which is supposed to be thought-provoking so we’ll have ambient sounds and dim the lights to get everyone in the right physical and mental zone.

“Throughout the session people can expect epic lights and music plus fun and friendly chat from the instructors to help keep everyone motivated and take away the pain.

“It’s important for them to be enjoyable because as well as the physical benefits, it’s about the mental benefits of turning up and having a good time.

“People come to realise how valuable getting away from their desks and having a release is. Not everyone wants to be pushed to their absolute limits.

“Some want to come in, have a good workout and not feel like they’re dying. But it works for those who do want to push themselves. 

“It’s being in an inclusive environment where everyone can train at their own level next to each other.”

STARTING

Danny said, for people completely new to exercise, the key thing initially was getting into good habits early.

“For people in that position, one of the things to think about is why they didn’t go to a gym before,” he said. “A lot of that may come down to the fear and intimidation of thinking that everyone’s got to be super fit and it wouldn’t be for them. But it’s not like that.

“First of all, people should focus on turning up, because that’s something to celebrate – just building exercise into their lifestyle is the important thing.

“For the first two to six months, their mindset should be: ‘I’m just going to go’.

“Nobody should be putting pressure on themselves to get an eight-pack or huge biceps – they should be celebrating having the motivation and dedication to show up on a regular basis. In the long run, that’s what’s going to keep them healthy and fit throughout their lives.”

Exercise should be about positivity and enjoyment
Exercise should be about positivity and enjoyment – image James Perrin

EVERYWHERE

Having developed an extensive online offering, Danny said Third Space was also well-placed to offer members a balance of on-site services and at-home expertise.

“What’s interesting and not much discussed is that it’s great to have a healthy mix of home and gym workouts to suit your routine,” he said. 

“Personal trainers are aware of this and may well prescribe certain sessions  to do that will be helpful in terms of technique if people can’t get to the gym because of their schedule.”

Membership at Third Space Canary Wharf cost £170 per month, which works out at £5.59 a day.

The company is currently waiving its joining fee and offering new members a free meal or shake at Natural Fitness Food, 25% off their first Third Space Spa treatment and two guest passes.

Readers can follow Danny on Instagram here.

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