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NHG Homes offers shared ownership apartments across London

Housing association is offering incentives worth up to £6,875 for buyers who reserve a property before September 1, 2025 at its schemes in the capital

NHG Homes is currently offering incentives on shared ownership apartments - image by NHG Homes
NHG Homes is currently offering incentives on shared ownership apartments – image by NHG Homes

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NHG Homes has unveiled a package of offers aimed at tempting prospective buyers to reserve a home over the summer.

Available on selected one and two-bedroom shared ownership apartments across its London portfolio, those agreeing to purchase a property before September 1, 2025, could receive incentives worth up to £6,875 from the housing association to help them get on the ladder.

“NHG Homes wants to offer more choice to London homebuyers, which is why we are offering incentives to help you move into homes all across the capital,” said Diana Alam, director of sales and marketing at NHG Homes. 

“Whether you prioritise riverside living or city views, an easy commute or close proximity to nature, we have homes suited to a range of budgets in perfect London locations. 

“With an extra £6,875 to spend you could be making your move this year – that could be by topping up your existing deposit to help get you mortgage-ready, covering your living costs for a few months while you settle in, opting for vouchers towards furnishing your new home or even taking your dream summer holiday – we can help you get the best value for you.”

The offer is subject to lender approval and terms and conditions naturally apply.

Any incentive is payable up to 28 days after completion on the property and eligibility and affordability criteria also apply.

Options available to buyers include travel vouchers, Ikea vouchers, a contribution towards a deposit, a discount on the property or assistance with a buyer’s first few months of living costs.

To help spark readers’ imaginations, we’re showcasing London apartments available to buy on a shared ownership basis with NHG Homes below:

Kidbrooke Square - image by NHG Homes
Kidbrooke Square – image by NHG Homes

Kidbrooke Square – SE3


£91,875 for a 25% share of a one-bed

>> Just seconds from Kidbrooke Station, NHG Homes’ collection of one and two-bedroom apartments at this development benefit from a concierge service, a residents’ gym and on-site retail units.

In addition to landscaped communal gardens, Cator Park and Sutcliffe Park are close by and the attractions of Blackheath and Greenwich are within easy reach. 

The proximity of the railway station also makes for rapid connections for London Bridge, Charing Cross, Victoria and Lewisham (for onward journeys to Canary Wharf).

The apartments feature private balconies or winter gardens, USB ports in every room, integrated A+ Zanussi kitchen appliances and Corian worktops as well as wood-effect flooring in halls, living areas and kitchens. Bedrooms boast built-in wardrobes with sliding mirrored doors. 

key details: NHG Homes at Kidbrooke Square

Prices at Kidbrooke Square start at £91,875 for a 25% share of a one-bedroom apartment, based on a full market value of £367,500.

Find out more here


The View At Aspect Croydon - image by NHG Homes
The View At Aspect Croydon – image by NHG Homes

The View At Aspect Croydon – CR0


£88,125 for a 25% share of a one-bed

>> This development offers a collection of 92 one, two and three-bedroom apartments, each featuring open-plan layouts, sleek modern kitchens, floor-to-ceiling windows and private winter gardens with views over London’s skyline. 

The Wellesley Road scheme is located a five-minute walk from East Croydon station, connecting residents with central London and Gatwick Airport via mainline rail services. 

Local amenities include the Centrale And Whitgift shopping centre, home to high street retailers, independent shops, street food outlets and boutiques.

key details: NHG Homes at The View At Aspect Croydon

Prices at The View At Aspect Croydon start at £88,125 for a 25% share of a one-bedroom apartment, based on a full market value of £352,500.

Find out more here

Lampton Parkside - image by NHG Homes
Lampton Parkside – image by NHG Homes

Lampton Parkside – TW3


£83,125 for a 25% share of a one-bed

>> Delivered in partnership with developer The Hill Group, this scheme is located close to Hounslow Tube station on the Piccadilly line. Journeys into central London take approximately half an hour.

The development offers a range of shared ownership apartments located beside Lampton Park in west London.

The properties feature built-in storage, underfloor heating and private outdoor spaces in the form of either balconies or terraces. 

Residents benefit from a concierge service and a series of communal outdoor spaces connected by wildflower walkways.

In addition to the open spaces at the development, the apartments are within easy walking distance of the amenities offered by Lampton Park itself including tennis courts, an adventure playground and plenty of green open space.

key details: NHG Homes at Lampton Parkside

Prices at Lampton Parkside start at £83,125 for a 25% share of a one-bedroom apartment, based on a full market value of £332,500.

Find out more here

Royal Albert Wharf - image by NHG Homes
Royal Albert Wharf – image by NHG Homes

Royal Albert Wharf – E16


£82,500 for a 25% share of a one-bed

>> There are only a few homes still available at this development which sits on land between the River Thames and the eastern end of Royal Albert Dock. 

Residents can expect a concierge service, a communal lounge and podium gardens as well as local amenities such as restaurants, cafés and open spaces.

The scheme is also close to Gallions Reach Shopping Park.

Properties available feature open-plan design, fully fitted kitchens with integrated appliances and rainfall showers in the bathrooms.

Every apartment also boasts a private balcony.

This 15-year regeneration project is located 10 minutes’ walk from Gallions Reach DLR station, which offers connections to Canary Wharf in 15 minutes via Poplar and Bank for the City in about 25 minutes.

key details: NHG Homes at Royal Albert Wharf

Prices at Royal Albert Wharf start at £82,500 for a 25% share of a one-bedroom apartment, based on a full market value of £330,000.

Find out more here

The Perfume Factory - image by NHG Homes
The Perfume Factory – image by NHG Homes

The Perfume Factory – W3


£105,000 for a 25% share of a one-bed

>> Acton is all about connectivity and vibrancy with residents in this development benefiting both from North Acton Tube station on the Central line and Elizabeth Line services from Acton Main Line station offering direct links to Heathrow and, of course, Canary Wharf. 

The scheme is also within easy reach of the likes of Portobello Road, Ealing Broadway and Westfield London for shopping and a wealth of local amenities including restaurants, bars and cafes. 

Apartments at The Perfume Factory include interior design with a “contemporary Nordic feel” and boast underfloor heating, fitted kitchens with stone worktops and bathrooms with Roca sanitaryware.

Communal spaces at the development include a formal play area and cycle storage to help promote greener travel.

key details: NHG Homes at The Perfume Factory

Prices for the last available homes at The Perfume Factory start at £105,000 for a 25% share of a one-bed with a value of £420,000.

Find out more here

Heybourne Park - image by NHG Homes
Heybourne Park – image by NHG Homes

Heybourne Park – NW9


£88,125 for a 25% share of a one-bed

>> Offering a collection of one and two-bedroom shared ownership apartments – the latter with a starting price of £117,500 for a 25% share – this north-west London development is located within walking distance of Colindale Tube station with direct trains to Kings Cross.

The properties, which are part of a 15-year regeneration project offer access to plentiful open space including a new community plaza on-site as well as the amenities of Heybourne Park itself, Colindale Park and Montrose Playing Fields.

Residents moving in will find the scheme boasts an outdoor gym, a supermarket and a cafe as well as a library. Further afield, Colindale town centre, Mill Hill Broadway and Edgware Road are all within walking distance.

All apartments feature underfloor heating and private outdoor space plus access to a communal podium garden. 

key details: NHG Homes at Heybourne Park


Prices at Heybourne Park start at £88,125 for a 25% share of a one-bedroom apartment, based on a total market value of £352,500.

Find out more here

Gadwell Quarter - image by NHG Homes
Gadwell Quarter – image by NHG Homes

Gadwell Quarter – N4


£118,750 for a 25% share of a one-bed

>> A selection of one-bedroom shared ownership homes awaits at this north London scheme located between Manor House Tube station and Woodberry Down wetlands nature reserve. 

Short-listed for the First Time Buyer Readers’ Award 2024 for Best First Time Buyer Apartment, this development in Zone 2 on the Piccadilly line offers prospective owners the chance to get on the ladder in a vibrant, well-established neighbourhood.

Located in Hackney, close to the borough’s northern border with Haringey, the scheme benefits from its proximity to Finsbury Park and the Green Lanes area, both offering a wealth of leisure and hospitality options.

Only one-bedroom apartments now remain at this popular development with homes enjoying natural light through large windows and glazed balcony and terrace doors leading to private outdoor space. 

key details: NHG Homes at Gadwell Quarter


Prices at Gadwell Quarter start at £118,750 for a 25% share of a one-bedroom apartment, based on a full market value of £475,000.

Find out more here


There's just one apartment left at Wembley Place - image by NHG Homes
There’s just one apartment left at Wembley Place – image by NHG Homes

Wembley Place – HA9


£78,750 for a 25% share of a one-bed

>> Offering direct connections from Wembley Park station to Canary Wharf via the Jubilee line, one of myriad benefits for residents moving into this development is its connectivity.

The scheme is within easy walking distance of stations connected to national rail services, the Metropolitan line, the Bakerloo line and London Overground trains.

Located a few minutes from Wembley Stadium, the development has only a single one-bedroom apartment remaining for sale via shared ownership.

Set on the third floor, the property features open-plan design and boasts a private balcony. 

With a bustling urban environment all around, residents are able to escape to the relative tranquillity of nearby Union Park and the Welsh Harp (Brent Reservoir) for access to grassland and activities on the water.  

key details: NHG Homes at Wembley Place


The price for the final home is £78,750 for a 25% share of a one-bedroom apartment, based on a full market value of £315,000.

Find out more here

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Royal Albert Wharf offers shared ownership homes in east London

Royal Docks development by NHG Homes provides apartments in an established neighbourhood in E16

Royal Albert Wharf is located on the Thames in east London - image by Uliana Slovova
Royal Albert Wharf is located on the Thames in east London – image by Uliana Slovova

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Royal Albert Wharf, sat proudly on the Thames at the eastern end of the Royal Docks, offers prospective buyers a multitude of options.

Part of a 15-year regeneration project that has seen 1,500 residential properties built in the area, NHG Homes’ scheme is an established community, connected to the capital thanks to its proximity to Gallions Reach DLR.

For the housing association, which is marketing apartments for both private sale and shared ownership at the development, it’s all about flexibility.

“Royal Albert Wharf has come into its own in the past few years as a flourishing hub in the Royal Docks, which celebrates community, culture and the rich history of the area,” said Diana Alam, director of sales and marketing at NHG Homes.

“With homes available for sale and via shared ownership, buyers can explore this unique opportunity to own a home of their own in a way that suits their budget.

“We encourage those interested in buying to take advantage of our Stamp Duty incentive before April 1, 2025, and start their home ownership journey at this fantastic development today.”

take advantage of an offer

NHG Homes is currently offering to contribute up to £25,000 towards stamp duty costs on selected homes for private sale.

Buyers must reserve properties before the end of March, 2025, to qualify for the incentive. 

This option is suitable for buyers with larger deposits – £17,325 and up – who wish to avoid the rise in stamp duty that’s due to come in on April 1, 2025.

The development is located on the eastern edge of Royal Docks - image by Tidyworks
The development is located on the eastern edge of Royal Docks – image by Tidyworks

choosing to share

Buyers can also choose to purchase shared ownership properties at Royal Albert Wharf.

The minimum deposit required for an entry level property at the development would be £4,157 assuming they can secure a 95% mortgage on a 25% share in the apartment.

Buyers can then increase their stake in the property over time through staircasing until they own their home outright.

No stamp duty is payable under the scheme until their share reaches 80%, further increasing the affordability of this route. 

what’s on offer?

With the recent cut in interest rates, either route to home ownership will become less expensive as lenders reduce rates on their own deals.

Apartments at Royal Albert Wharf feature open-plan design and private balconies or terraces.

The wider development boasts a concierge service, a residents’ workspace and a lounge with an on-site car club and cycle storage also available.

Parking is also offered and comes as standard with three-bedroom homes.

Local amenities include a nursery, the Well Bean Co Cafe beside dock edge, a children’s play area, a convenience store and Cafe Spice Namaste – a restaurant by noted chef Cyrus Todiwala.

The DLR provides direct connections to the Elizabeth Line at Custom House and Canary Wharf. 

key details: Royal Albert Wharf

Shared ownership apartments at Royal Albert Wharf start at £83,125 for a 25% of a one-bed, based on a full market value of £332,500.

Homes for private sale start at £346,500 for a one-bed and £527,500 for a two-bed. Stamp duty incentives are available on selected homes.

Call 020 3504 3434 or visit NHG Homes’ website for full details.

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Gadwell Quarter offers shared ownership homes in a vibrant area

NHG Homes is currently marketing apartments as part of Woodberry Down’s 64 acres of regeneration

Image shows a computer generated artist's impression of Gadwell Quarter in Woodberry Down
An artist’s impression of Gadwell Quarter in Woodberry Down

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The arrival of the Elizabeth Line in Canary Wharf has changed the game for those seeking to buy a home.

Its rapid connections to other parts of London – directly and indirectly – make living in other parts of the capital significantly easier by cutting commutes to areas that offer something different to the neighbourhoods of east London.

Take Woodberry Down, for example.

NHG Homes is currently marketing shared ownership properties at Gadwell Quarter – part of Berkeley Group’s 5,500-home regeneration of 64 acres of land in north-east London. 

Located next to Manor House Tube station on the corner of Finsbury Park, it’s now about half an hour from the Wharf via the Piccadilly Line, national rail services to Moorgate and a swift six minutes on the Liz Line via its convenient subway link to Liverpool Street.

The immense scheme sits opposite two reservoirs fed by the human-made New River and includes some 15 acres of parkland.

It boasts an established community with a pub, gym, supermarket and post office on site too.

But the north-east London location offers more. 

Image is of a show home bedroom at NHG Homes' development in Woodberry Down
NHG Homes has just launched a new show home at the Woodberry Down development

an established neighbourhood

There’s the vibrancy of Green Lanes down the hill with its Turkish bakeries, food shops and restaurants.

Then there’s Finsbury Park itself, which has a boating lake, running track, baseball ground, tennis courts, American Football pitch and some of the friendliest squirrels in London.

To the south, residents will find the Castle Climbing Centre – a vast facility housed in a former Victorian pumping station – on their way to Clissold Park and the independent shops, bars and restaurants of Stoke Newington.

While Woodberry Down itself is a major slice of regenerated land, the communities and areas around it have been evolving for generations with all the granular intrigue and quality this lends to a place.

So what can you get for your money when buying into this Zone 2 location?

Image is of a show home bedroom at NHG Homes' Gadwell Quarter
One and two-bedroom homes are available

Gadwell Quarter, a place to buy…

NHG Homes recently launched a new show home as a focal point for its offering of one, two and three-bedroom apartments at Gadwell Quarter – a four-minute walk from the Tube station.

Properties feature open-plan layouts, full height glazing, private outdoor space, walk-in showers, fully fitted kitchens, laminate flooring and carpets in the bedrooms.

Prices for a one-bed start at £120,000 for a 25% share, while two-beds start at £158,750 for the same percentage.

 “We’ve seen huge demand for homes at Woodberry Down over the years as the dynamic community continues to grow in this up-and-coming area of north-east London,” Diana Alam, director of sales and marketing at NHG Homes. 

“With many Londoners struggling to get on the property ladder, we’re pleased that buyers will have the opportunity to choose London – and specifically Woodberry Down – as their home with shared ownership.  

“High quality homes at Gadwall Quarter offer the perfect blend of tranquil nature and contemporary urban living.”

Wharfers considering a move away from Docklands won’t need to worry about access to watersports either.

The nearby reservoirs offer sailing, kayaking and canoeing or just the chance to explore Woodberry Wetlands, a haven for urban flora and fauna created in partnership with the London Wildlife Trust.

Image is of a show home balcony at NHG Homes' Gadwell Quarter
Properties at Gadwell Quarter come with balconies

key details: Gadwell Quarter

Starting prices for one and two-bedroom homes are based on full market values of £480,000 and £635,000.

Under shared ownership, buyers purchase a minimum of 25% of the property and pay rent on the remainder as well as a service charge.

Typically this is cheaper than renting a home on the open market. 

Deposits are also lower than with private sale as the buyer may be able to secure a mortgage with as little as 5% of the quarter they are buying – that would be £6,000 for the entry level one-bed at Gadwell Quarter.

Find out more about the apartments here

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- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
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NHG Homes offers buyers in London a way to buy property for less

Housing association has a wide range of shared ownership homes available in the capital

Image shows brick-clad residential blocks generated by a computer surrounding a two-storey red building at Kidbrooke Square
An artist’s impression of NHG Homes’ Kidbrooke Square development

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Deposits are typically the biggest hurdle for young people seeking to purchase a home in London.

The average house price in the capital (according to the latest figures from the Land Registry) currently stands at just over £500,000. 

That means buyers on the open market would need at least £25,000 to purchase with a 5% mortgage and more likely £50,000 for a more affordable 90% loan-to-value deal.

While cheaper properties are, of course, available, the need to raise such sums remains a significant obstacle to getting on the ladder. 

priced out – an NHG Homes survey

A recent survey of prospective first-time buyers by Opinium and affordable housing provder NHG Homes (part of housing association Notting Hill Genesis) found 81% of those aged 18-24 did not have access to a deposit of more than £40,000 – the 10% necessary to access many homes in the capital. 

The study showed the average deposit buyers they had managed to put together was £22,963.

A computer generated image of open landscaped space at NHG Homes' Kidbrooke Square scheme
Kidbrooke Square will feature plenty of open space

income sources

It also revealed that, in a nation hit by a cost of living crisis, nearly half of 18-to-24-year-olds were looking at taking on second jobs to raise extra cash to put towards a home.

The survey also found 43% would be willing to hold off on having children to help them get on the ladder earlier in contrast to less than a quarter of those aged 25 or older.

The same did not apply with pets however, with a third of older buyers willing to go without an animal companion to save money as opposed to just under a fifth of adults aged 24 or younger. 

family assistance

Opinium and NHG Homes’ study also showed that using cash from family was still a major source of funding for house purchases.

Around a quarter of those aged 35-44 said they were relying on money from parents to help them get a foot on the ladder, while 23% of people in relationships were looking to do the same to finance their first home.

Other relations were also listed as an important source of funds, with nearly a fifth of respondents aged 18-34 saying they were expecting to use contributions from family members who weren’t their parents. 

Image shows a grey fitted kitchen in a property at Kidbrooke Square
Deposits on shared ownership homes can start from as little as four figures

an alternative from NHG Homes

Nearly half of respondents said they would consider shared ownership, if it meant they could purchase a property in the capital. 

The scheme offers buyers the option to purchase a portion of a home while paying rent on the remainder.

It often works out cheaper than renting – especially given recent increases across London – and deposits start at 5% of typically a quarter of an apartment. 

That means buyers with as little as £5,000 saved can potentially buy into a home worth more than £370,000 and live there as though they owned the whole thing.

NHG Homes sales and marketing director, Diana Alam, said: “Getting on the property ladder in London is a real challenge for first-time buyers, and it’s not surprising to us that many are having to look beyond their main source of income to save the amount needed for a deposit. 

“Whether it be getting a second job or asking family members for a helping hand, this research has shown that buying through the open market in the capital requires more than simply setting money aside every month – particularly for younger buyers.

“The proportion of first-time buyers who would consider using shared ownership to purchase in London shows just how important it is to offer more affordable routes to home ownership.  

“We’re proud at NHG Homes to offer properties across the capital that require deposits as low as four figures, meaning first time-buyers don’t have to choose between staying in London and getting on the property ladder.”

Image shows a bedroom at NHG Homes' Kidbrooke Square scheme in Greenwich
NHG Homes offers a wide range of shared ownership properties including this one at Kidbrooke Square

key details

NHG Homes offers a wide range of shared ownership options across London.

For example, one, two and three-bedroom homes are available to buy at Kidbrooke Square via shared ownership, with prices starting at £93,125 for a 25% share and a minimum 5% deposit of £4,594. This is based on a full market value of £372,500.  

Average monthly costs for a one-bedroom are estimated at £1,386, including mortgage payments, service charge and rent on the un-owned portion of the property.

Find out more about Kidbrooke Square here

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- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
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