Regional manager at the health and wellbeing brand, Hammad Amir, takes us through comprehensive update to its Canada Place store
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You wait ages for a revamp and then loads come along at once.
Tis clearly the season for investment in Canary Wharf with established brands opting for refits to lure the ever larger numbers of shoppers through their doors.
In addition to Waitrose and John Lewis, Nicolas recently finished restructuring its One Canada Square wine shop.
Then there are both branches of Holland And Barrett, which have now reopened following refurbishment.
“The Canary Wharf refit is part of a £70million programme to help us better cater for customers’ needs and to refresh our brand,” said Hammad Amir, regional manger at Holland And Barrett who looks after both stores on the estate.
The brand has used recyclable steel and certified sustainable wood for its interiors as well as introducing LED lighting to help cut carbon emissions.
“We’ve already refitted about 500 stores. At Canada Place, we’ve changed the whole look and feel of the store.
“We’ve extended it and have introduced many new lines for customers to enjoy.
“For example, we’ve completely transformed our food range.
“We’re bringing in more chilled food and we’ve got an extended range of drinks too.
“Some of those products are made by Holland & Barrett but we stock popular brands too.
“As a business we’re currently engaged in a programme that will see the way our products are packaged and formulated to be better for the planet and for our customers.”
key points at Holland And Barrett
To that end, Holland And Barrett is introducing Plant Points in a bid to encourage shoppers to boost the variety of things they eat.
“You’re supposed to eat five portions of fruit and veg every day,” said Hammad.
“Now our packaging will mention Plant Points to help people eat 30 different varieties each week. Like everything we do, it’s about promoting healthy living.”
Hammad joined the business in 2016, having previously worked in retail at Poundland.
He said: “It’s been amazing to see the change we have been through in the nine years I’ve been here.
“At Holland & Barrett our people have always been at the centre of our attention – we invest in them.
“For example, all of our staff members are fully qualified to the equivalent of A-Level standard to advise and recommend products.
“When people join us, they go through an eight-week training programme on the things we sell and then there are regular monthly updates.
“What we’ve also done in the last couple of years is introduce Cerebro.
“It’s a tablet-based technology that uses AI to enhance the customer’s journey.
“Using that system alongside our staff members’ knowledge allows us to better advise people.
“It also allows us to check stock availability locally – so if we’ve run out of something at Canada Place we can check if it’s available at Jubilee Place and so on.”
designed for local workers
Convenience is key, especially when it comes to time-pressed Wharfers shopping during the working week.
Consequently, the refit has included bringing grab-and-go options very much to the fore.
“If you look at the demographics of our customers in Canary Wharf, the majority are office-based,” said Hammad.
“The products in high demand are bars, milk-shakes, snacking and supplements. Often customers are making impulse purchases.
“They come down, grab a bar or a protein shake and then go back to their desks.
“One of the challenges we’ve had is that it gets really busy on the Wharf during lunchtime.
“We wanted to make sure we can offer a seamless journey for customers, so we’ve added a self-checkout option.
“But we’ve done that without sacrificing service. One of the selling points at Holland And Barrett is personal interaction.
“You’ll come in, be greeted by a staff member and be offered help and support if you need it.
“Now staff spend more time out on the shop floor and we’re intending to bring in things like mobile payments so people don’t even need to queue up with their purchases.”
looking after the staff
Hammad said the drive to help people and Holland And Barrett’s ethos as health and wellbeing brand was one of the reason behind its staff retention levels.
“We have a number of people working locally who have spent between five and 10 years at the business,” he said.
“It’s a brand we’re proud to be part of because you know you’re working for a company that is on a mission to help customers live a better life.
“After studying IT, my life took a turn and I began working in retail at the age of 18. I was store manager a year later.
“The best part of retail is the human interaction – you’re able to help people and at Holland And Barrett you can make a difference in people’s lives.
“It’s great when people come back and say that our staff have been so helpful and they’ve made such a difference, and that’s amazing.
“In our Canary Wharf stores we’ve already had amazing feedback about the refits and the service.
“We’re constantly working to bring people more variety and options for the things they want. For example, following the refit, we’ve increased our sports range alongside the food range.
“Everything is ultimately determined by the size of the store and its customers.
“Because we’ve been able to increase the floorspace here, we’ve been able to boost the range so we have many more products than we did before.”
manager’s picks
mbers of people crammed together on public transport, it’s a time for sniffles and temperatures.
Challenged to provide some products to help out, store manager, Johnny Burlui, whipped out Cerebro (coincidentally named the same as Professor Charles Xavier’s fictional device used for detecting mutants in the X-Men films and comics) and set about finding some own-brand suggestions…
- H&B Manuka Honey MGO 800+ – £38 for 350g
“This is really for prevention, it will give your immune system a boost and is also antibacterial,” said Johnny.
“It’s important not to get the product too hot as it can destroy its effectiveness.”
- H&B Advanced Immunity – £4.87 for 30 capsules
“These are vegetarian and should help to strengthen your body and improve your immune response,” said Johnny.
“That can be a very good idea at this time of year especially.”
- H&B Plant Protein Bar – £2 for 60g – Dark Chocolate Raspberry
“It’s important to keep your energy levels up, so I’d also recommend a quick snack,” said Johnny.
“People in Canary Wharf are often very health-conscious, they go to the gym and they’re short on time so this is a great option.”
key details: Holland And Barrett Canary Wharf
Holland And Barrett’s Canary Wharf stores can be found in Canada Place (under One Canada Square) and Jubilee Place.
The former is open from 7am-9pm on weekdays, from 8am to 8pm on Saturdays and from 11am-5pm on Sundays.
The latter is open from 8am-8pm on weekdays, from 10am-7pm on Saturdays and from noon-6pm on Sundays.
Find out more about the business here
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