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Property: How homes at The Perfume Factory offer access across the capital

NHG Homes’ shared ownership properties in Acton are close to both the Elizabeth Line and Central line

The Perfume Factory in Acton, seen here as an artist’s impression, is named for the former Elizabeth Arden factory site on which it sits

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Location is often put forward as the single most important thing to consider when purchasing a property.

But what does this really mean in London?

In a capital as vast and diverse as ours, crucial to a buyer’s decision will be a home’s proximity to different modes of public transport, enabling rapid access to all the city has to offer.

Take The Perfume Factory in North Acton, for example.

Here, NHG Homes is currently offering a collection of 60 homes for sale on a shared ownership basis – nothing especially remarkable in that.

However, these properties are located in a transport sweet spot.

Not only are they two minutes from North Acton Tube station, offering Central line services across the city, they’re also a little over 10 minutes’ walk from Acton Main Line Station.

A show home interior at the development

That means access to the Elizabeth Line and with it fast connectivity across the capital. 

From there, it’s 12 minutes to Tottenham Court Road for Soho and Oxford Street, 21 minutes to Heathrow Airport or 25 minutes all the way over to Canary Wharf in east London.

This promises a commute for Wharfers of less than 40 minutes door-to-door – enviable compared to many other areas.

Prices for the one and two-bedroom homes start at £108,750 and £121,250 respectively for 25% based on full market values of £435,000 and £485,000.

The entry level property could be purchased with a deposit of less than £5,500.

So what can buyers expect from The Perfume Factory apartments?

NHG Homes’ properties feature open-plan layouts with wood-effect floors and mirrored fitted wardrobes. 

Buyers will also get private balconies and fitted kitchens with energy fitted Bosch appliances.

These energy-efficient machines fit neatly into a wider focus on sustainability with the scheme also boasting cycle storage and communal spaces powered by the integrated solar panels.

Apartments start at £108,750 for a 25% share in a one-bedroom home

Purchasers will also enjoy access to landscaped, communal gardens on-site. 

 NHG Homes’ head of marketing and digital, Amie Triphook Cole, said: “North Acton is an up-and-coming part of London, which is already attracting many first-time buyers from all over the capital – including places like Canary Wharf – who are looking for a work life balance.  

“The area is set to experience continued growth in the coming years, making this a great time to purchase.  

“Homes at The Perfume Factory offer both comfort and practicality with high quality interiors, superb transport connections via the Elizabeth Line and Central line, and plenty of local amenities – ideal for first-time buyers looking to make the city their home.”

Local transport links might offer residents the option of rapidly travelling to multiple locations around London, but Acton has many attractions of its own too.

These include an array of local cafes, bars and restaurants such as the award-winning Stones Fish And Chips.

A little further afield, Westfield London and Ealing Broadway offer a wealth of places to eat, drink and shop.

There are also many green spaces to explore locally including North Acton playing fields, The Grand Union Canal and Pitschinger Park – home to rose gardens.

Why not look west when hunting for a way to get on the ladder? 

NHG Homes is currently offering £2,000 contribution towards moving in on the first 10 homes reserved by May 31, 2024

key details

NHG Homes is currently selling one and two-bedroom properties at The Perfume Factory in North Acton on a shared ownership basis.

Prices start at £108,750 and £121,250, respectively for 25%, both available with a 5% deposit.

Service charge rates are estimated at around £3.80 per sq ft. Rent is paid on the un-owned portion of the property.

NHG Homes is currently offering £2,000 contribution towards moving in on the first 10 homes reserved by May 31, 2024

Find out more about homes at The Perfume Factory here

Read more: How YY London is office space fit for 2024 in Canary Wharf

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- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via
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