Boisdale Of Canary Wharf

SWR Business Direct offers fee-free booking for firms’ rail travel

Taking a trip on the train from London Waterloo to Barnes for business, leisure and to discover the area’s remarkable place in musical history

One of the WWT London Wetland Centre's otters at play - image by Jon Massey / Wharf Life
One of the WWT London Wetland Centre’s otters at play – image by Jon Massey / Wharf Life

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Finding genuinely stirring locations for business events or celebrations can be challenging in the capital.

Take the South Western Railway service to Barnes, a few stops from Waterloo, however, and you’ll be close to more than 100 acres of habitat quite unlike anywhere else in the city. 

The Wildfowl And Wetlands Trust’s London Wetland Centre opened its doors in 2000 – a sprawling site based round four disused Victorian reservoirs that’s home to hides, boardwalks, reed beds, ponds, large stretches of open water and plenty of vegetation.

The complex at its entrance includes a wide range of facilities including rooms for corporate hire suitable for 20 to 150 delegates. 

Spaces include the Water’s Edge Room for large theatre-style set-ups and H20, a 90-delegate meeting room equipped with smart screens and a covered decking area with views over the site.

The surroundings are, of course, the main attraction.

The centre is a sprawling complex arranged around a series of disused reservoirs - image by Jon Massey / Wharf Life
The centre is a sprawling complex arranged around a series of disused reservoirs – image by Jon Massey / Wharf Life

The centre is perhaps the only place in London where those attending corporate events can combine business with an opportunity to discover a breathtaking array of wildlife.

The site is not a zoo.

While some animals are looked after at the centre – including a charming, boisterous pair of otters – the majority are free to come and go as they please.

Walking around the site’s extensive network of footpaths, this makes for the constant and genuine thrill of the potential for a wild encounter.

The air is often thick with the calls of chiff-chaff, blue tit, crow, Egyptian goose, reed warbler, magpie and greylag goose.

On a recent visit to the site, my companion and I were astonished to come over a bridge and find ourselves a few feet from an almost completely motionless grey heron semi-camouflaged amongst the reeds.

The encounter lasted several minutes before the great bird took to its wings and flew a couple of leisurely circles around us before heading off over a hedge. 

A grey heron at the London Wetland Centre - image by Jon Massey / Wharf Life
A grey heron at the London Wetland Centre – image by Jon Massey / Wharf Life

a place to visit for leisure and business

The centre can also be visited on a more casual basis with day tickets starting at £17.10 for adults and £11.12 for children.

In addition to spotting a wide range of species of bird – think swifts darting over the waters to gobble up insects on the wing, swans preening and oyster catchers rearing chicks – there are plenty of activities to get involved with.

Pathways on the site include bouncing rope bridges and elevated walkways.

There’s also a picnic spot with percussion instruments, pond dipping, a well-stocked cafe and a gift shop.

Visitors can also attend daily talks on the centre’s two resident otters – Tod and Honey – and watch them being fed, while learning about this remarkable apex predator.

Fond of diving: A white-headed duck with a striking blue bill, spotted in Barnes - image by Jon Massey / Wharf Life
Fond of diving: A white-headed duck with a striking blue bill, spotted in Barnes – image by Jon Massey / Wharf Life

The glass-fronted enclosure offers plenty of space for the audience to see and capture the animals’ playful movements as they scurry about, swim and roll in the dirt. 

Everywhere there’s information, facts to absorb about the white headed duck (which has an iridescent blue bill) who loves to dive, for example.

Then there’s the water boatman who is the loudest animal relative to its size in the world.

Hides come fully equipped with bird guides and one is always staffed by a volunteer who’s ready with a telescope to help visitors get the most from the experience.

There’s a wealth of information to absorb, probably too much for a single visit, which is why many choose to become members at the centre. 

This costs £54 a year for adults and includes unlimited access to WWT’s 10 sites.   

You can find out more about the WWT London Wetland Centre on its website here.

Olympic Studios is located a short walk from the London Wetland Centre - image by Jon Massey / Wharf Life
Olympic Studios is located a short walk from the London Wetland Centre – image by Jon Massey / Wharf Life

dine at Olympic Studios

>> Going beyond the London Wetland Centre, Barnes is an attractive, quiet area of the capital to explore.

One absolute must-visit is Olympic Studios, a cinema, recording venue and brasserie with a storied history.

Music by an incredible list of artists has been committed to tape on-site including Prince, Adele, T-Rex, Queen, Bjork and many more.

The venue even has two police truncheons that were once used as percussion instruments by the Rolling Stones.


The Hot Dog at Olympic Studios - image by Jon Massey / Wharf Life
The Hot Dog at Olympic Studios – image by Jon Massey / Wharf Life

It’s also a pretty decent shout as a place to find refreshments.

I tried the Hot Dog, which comes juicy in a toasted brioche stuffed with pickles and sauerkraut.

This is served with fries for £16 , which is a steal.

Other top picks on the menu include ham and cheese croquettes for £7.50 and crispy fried squid for £8.50.

Located a short walk from the London Wetland Centre, this warmly appointed venue is all generous hospitality and good value.

Visit the venue’s website here for more information

The shrine marking the location of the fatal accident that killed Marc Bolan is near Barnes station - image by Jon Massey / Wharf Life
The shrine marking the location of the fatal accident that killed Marc Bolan is near Barnes station – image by Jon Massey / Wharf Life

visit Marc Bolan’s shrine

>> T-Rex lead singer and guitarist Marc Bolan has a deep connection to Barnes, having recorded elements of Prophets, Seers And Sages: The Angels Of The Ages at Olympic Studios there.

Tragically, the star also lost his life after the car he was travelling in left Gipsy Lane and crashed into a tree in 1977. 

Today the site of the accident is marked with a shrine decorated by fans with statues, white swans and memorials to other members of the band who have since passed away.

It is located a few minutes walk south from Barnes station

Visit between 8am-10pm

key details: SWR Business Direct

SWR Business Direct is free to use and allows companies to book, plan and manage business travel across the whole of Britain.

There are no hidden fees or charges and no booking fees on tickets purchased via the service.

You can find out more about the platform here


Joe says SWR Business Direct works on a fee-free model to help promote rail travel to businesses - image supplied by SWR
Joe says SWR Business Direct works on a fee-free model to help promote rail travel to businesses – image supplied by SWR

on track with SWR’s Joe Thurgood

Q

Many ticketing platforms charge fees for their services when I’m booking rail tickets.

How is SWR Business Direct different and how can it operate without charging them?

A

If you’ve ever booked a train ticket online, you’ve probably felt that little sting of annoyance when you get to the checkout page and see a booking fee tacked onto the price.

It feels like paying extra just for the privilege of buying the ticket. 

This happens because most third-party platforms are middlemen – they have to charge those fees to stay in business and cover their overheads.

With SWR Business Direct, the most common questions I get are: “What’s the catch? How can they offer a full corporate booking suite for the entire National Rail network without charging a single penny in fees?”

The answer is actually pretty simple, once you look behind the curtain.

SWR is a train operating company, not just a middleman.

Our Business Direct tool isn’t built on skimming a couple of pounds off your transaction, it’s built on getting people onto trains and then supporting them after they have purchased the tickets. 

By providing a high-quality, fee-free platform, we remove the barriers for businesses to choose rail over road or air.

It’s essentially a value-added service that keeps corporate clients loyal to rail.

SWR Business Direct also operates under a National Rail Contract with the Government.

Our goal is to incentivise railway travel by making it more efficient and accessible for everyone.

By offering tools like carbon reporting and automated expenses at no cost, we can help businesses meet their own sustainability goals while fulfilling their mission to modernise how we all travel. 

There is no quick win by adding on a booking fee – the aim is to be your long-term partner in transit.

It’s a win-win where you get the same prices you’d find at the station kiosk alongside the heavy-duty reporting companies need.

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Technology: How SWR Business Direct offers rail bookings across the country

Platform allows seamless ticket purchases and travel policy tracking for SMEs

SWR has created its Business Direct platform to help firms manage their travel

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“If you’re looking to save money as a small or medium-size company, you need to have a travel policy in place,” said Joe Thurgood, sales manager at South Western Railway (SWR).

With the post-pandemic return to face-to-face meetings, making journeys to attend events or spend time with clients has been back on the agenda for some time.

That means organisations of all kinds returning – or in the case of some more recent startups, beginning – to booking travel for people to get them to where they need to be efficiently.

It’s something the company Joe works for is taking seriously – developing the SWR Business Direct platform to enable users to book journeys across the whole country, not just on its own trains.

“It’s free to sign up, there are no fees on top of the fares and it’s very easy to use,” said Joe.

“It takes businesses about 20 minutes to set up an account and then there’s a dedicated customer service team to look after clients.

“We also offer online training in how to use the platform, though it’s been designed to be as simple as possible.

“It offers businesses the ability to track bookings that are made and to generate reports that tell them who travelled when and where they went.

“There are also custom fields that can be used to capture things like PO numbers, the department an individual works in or the customer they were going to visit.

“Users can make things as detailed or as simple as they like, so they can easily see whether the firm is operating in line with a travel policy.

Bookings on the platform can be made for journeys across Britain

“Customers can set up different users with different roles.

“For example, a director might be able to travel first class or to book those seats only if the journey is longer than an hour. 

“You can put all this information into the platform, so it acts accordingly when a person wants to make a booking.

“One of the other things it does is that it will show users all of the prices available for their journey.

“That’s in contrast to some other apps that might only offer the cheapest.

“This means you can see options that might be more appropriate – adding on ferry tickets or a TfL Travel Card, for example, to ensure you are buying what you need.”

With the majority of companies taking greater care with their environmental impact, SWR Business Direct also has a built-in tool to help firms assess this.

“You can track your carbon footprint if you’re serious about your green agenda,” said Joe.

“At any point, the platform will provide a detailed report on that, which is something businesses increasingly want to talk about.”

SWR, which operates a network of services from Waterloo to destinations including Exeter, Portsmouth, Weymouth, Reading and Guildford, created the tool in a bid to offer companies and their employees a frictionless way of booking travel on the railways.

“If you’re a large organisation, it’s likely you have a travel policy that’s saving you millions of pounds,” said Joe.

“For small and medium-size businesses, saving money is even more imperative – managing your cash flow is vital – and you need to be meeting clients, tendering for new business or travelling to see existing customers to improve retention. It also helps guard against fraud. 

“We are always happy to talk to organisations to discuss a policy or to help them come up with one.

“When it comes to train travel, that doesn’t always mean just booking the cheapest fare on offer. 

SWR is set to receive a new fleet of 90 Arterio trains

“Especially with smaller organisations, there’s a focus on caring for the wellbeing of staff and so they may be happier paying for a slightly pricier ticket if it means members of their team are less stressed when travelling.

“That might mean being able to listen to a podcast or catching up on work on the train rather than being stuck in a queue of traffic.

“That way companies know staff will arrive at their destination relaxed and ready to work.

“It might also mean having a flexible ticket so, if a meeting finishes early or is cancelled in a certain location, the employee has the ability to get a different train rather than wasting time.”

SWR is currently targeting small and medium-size organisations and those who book travel within them, such as PAs, EAs and office managers.

To that end, the company is sponsoring The PA Show Autumn, which is set to take place on October 17, 2023, at Old Billingsgate on the edge of the Thames.

The platform is always online, allowing users to make and plan bookings at any time and there are no fixed contracts for clients.

The platform offers comprehensive information across Britain

In addition to featuring the lowest fares available for any given journey, the platform allows customers to purchase season tickets individually or in bulk, and to benefit from a range of discounts and offers – including up to 34% off when booking three or more tickets via GroupSave.

The service provides both digital eTickets and paper tickets, which can be collected from any station in the country without the need to present a company credit card.

Business travellers on SWR services can expect free Wi-fi at stations and on board all trains, as well as quiet carriages on selected services.

First class facilities include large tables and at-seat wireless charging.

The railway is also set to receive a fleet of 90 new Arterio trains that will operate on its network, promising better performance, greater capacity, air conditioning, cycle racks and charging points for every seat.

Find our more about SWR Business Direct here

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- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
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Royal Docks: How London City Airport is getting busier as air travel recovers

Head of aviation Anne Doyere talks new routes, business flights and the removal of restrictions

London City Airport has seen passenger numbers growing

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The green shoots of recovery continue to emerge at London City Airport as airlines launch new routes and resume old ones.

Confidence is everything in business and, with travel restrictions removed, activity is on the rise.

Figures indicate that the Royal Docks transport hub is set to have its busiest month since the start of the pandemic with passenger numbers up 40% on February alone.

BA CityFlyer recently added two new destinations – Milan Malpensa and Luxembourg – to its schedule and resumed connections to Rotterdam and Nice.

This means the carrier is now flying 20 of the 25 routes it was operating in 2019.

London City has also recently welcomed the arrival of a new airline on its tarmac with ITA launching a route to and from Milan Linate.

The airport’s head of aviation, Anne Doyere said: “We’re not surprised to see this growth, but you never know exactly how things will pan out because business travel is very unpredictable.

“The forward bookings are looking extremely strong for the summer across all of our leisure routes, but because businesses often have a short booking window it’s less easy to tell.

“There has been a return to it – when you want to close a deal, it looks like people are making those trips.

“While there are different behaviours in different sectors, one that has returned to air travel is banking, where organisations have lifted the requirement for senior management approval to take flights.

“One surprise was that the Swiss market has boomed with our route to Zurich, perhaps because of Switzerland’s open policies on travel.

“It’s absolutely wonderful that travel restrictions have now been lifted and we’ve seen that in the levels of traffic and what is happening.

“In the leisure market there are a lot of people who haven’t travelled outside the UK for the last two years.

“While we don’t expect it to be better than 2019, which was a really strong year, the level of load factors is going to be similar and that’s bringing a lot of confidence.

“It helps that you can now book on airline websites without fear of the sorts of cancellations we’ve seen over the last 24 months.

“What we’re doing is working with the carriers to provide flexibility, so that when there is demand they can react – we’re here to help them.

“During the pandemic we’ve done a lot of work when it comes to the infrastructure of the airport and the runways and we will be working with concessions to refresh the existing terminal.”

London City Airport head of aviation Anne Doyere
London City Airport head of aviation Anne Doyere

While plans to expand the airport remain paused for now, with aviation having taken an enormous hit over the past two years, City remains committed to that project when the sector recovers in the coming years.

“We’re now in a situation where, particularly business travel is a bit different to the way it was before,” said Anne. “Companies are clear that they need to travel when it makes sense.

“Wellbeing is a word we hear a lot in relation to both business and leisure travel and at London City, that’s what we do.

“We have always made travel easy and quick for passengers flying from our terminal.

“You can’t compare the convenience of flying from here with any other airport in the UK in terms of the fast track that we’re able to offer.

“We’re not about keeping people at the terminal for hours and hours. We were the fastest in terms of getting passengers from check-in onto their planes and, right now, because fewer people are flying, we are even faster.”

London City Airport is set to offer flights to 36 destinations this summer across the UK and Europe, covering nearly 80% of the routes available from the Royal Docks hub in 2019.

Having just recorded its fourth consecutive busiest week since the start of the pandemic, it’s already seeing strong growth to cities such as Edinburgh, Zurich, Amsterdam and Dublin.

The roof of Galleria Vittorio Emanuele II in Milan
The roof of Galleria Vittorio Emanuele II in Milan

DESTINATION FOCUS: Milan via London City Airport

There are now two ways to get to Milan from London City Airport. The first is via BA CityFlyer’s route to Milan Malpensa.

Located north west of the city itself just outside Busto Arsizio, this is a more far-flung option but has the added benefit of being closer to Lake Maggiore and Lake Como for those seeking a restful break in Lombardy.

The flight take approximately one hour and 55 minutes with prices somewhere in the region of £200 for a round trip.

This is the choice for the more relaxed traveller who doesn’t need to rush to a meeting.

There are now two ways to get to Milan from London City Airport
There are now two ways to get to Milan from London City Airport

Alternatively, ITA’s first route from London City Airport takes travellers direct to Milan Linate, located on the eastern edge of the city proper.

Taking an hour and 50 minutes, it’s a little pricier at about £215 for a return, but it will get you there quicker.

Whether it’s for an essential business rendezvous, a visit to the Duomo Di Milano or a stroll around the glass-covered arcades of the Galleria Vittorio Emanuele II, this is arguably the smart bet for travellers who like a full itinerary and want the time to make absolutely everything happen.

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Greenwich: Why Sew On The Go is a celebration of making and travel

Made In Greenwich curator Mary Jane Baxter’s is the story of her journey through Europe in a van

Sew On The Go author Mary Jane Baxter
Sew On The Go author Mary Jane Baxter – image Matt Grayson

Sew On The Go is many things. Travelogue, inspiration, maker’s guide, cautionary tale, creative outlet. It’s Mary Jane Baxter’s third book and, while it’s packed with crafting projects just like The Modern Girl’s Guide To Hatmaking and Chic On A Shoestring, it embraces something else in its 250 pages – the adventure of a journey.

Six years ago, its author left her job at the BBC after 14 years working across Europe, bought and converted a small van, rented out her flat in London and set off on a trip with the aim of combining her love of travel and making things. The resulting book is the story of that expedition.

“I spent a lot of time building up to it – I did a trip for Newsnight in 2009, which involved travelling around Britain and doing make do and mend tasks in exchange for bed and breakfast with viewers,” said Mary Jane, who curates craft and art shop Made In Greenwich for the Greenwich Cooperative Development Agency.

“In order to have a comfortable night’s sleep, I would do a task, so I made trousers for a stilt-walker, created a hat for somebody to wear at Ascot and swapped a night in a hotel in Edinburgh for hats.

“It was about frugality in response to the last recession and it went down really well. At the time I had a second-hand Nissan Micra. It was quite clapped-out but I’d had the idea for this trip and thought it would be really interesting if I had this really crazy vehicle to do it in.”

Having inherited a few thousand pounds following the death of her uncle in 2014, she decided to take redundancy from the BBC and test-drove lots of “really gorgeous vans” that were all too expensive. Then, while walking through Greenwich Park she spotted a man with a curious-looking vehicle.

“He said it was a Bedford Bambi and told me I could test drive it, so I took it round the park and thought: ‘Yes, this could work’,” said Mary Jane. “I saw one for sale down in Southampton, took the train, bought it on the spot, drove it back to Deptford and started doing it up.

“At the time I was working pretty much full-time in the newsroom at the BBC and, at the time, I lived in a tiny flat, so the van gave me an extra crafting space. I felt like I was building an escape pod – I spent every day working on Bambi.”

The makeover included covering the van’s exterior with wallpaper samples (rescued from a Brighton skip) and varnishing them to protect them from the weather.

“Then Bambi was ready to go and so was Mary Jane, having put together a plan to visit and stay with various friends, mount pop-ups at markets, sell the things she’d made and, most importantly, experience the untold possibilities of the open road.

“It was: ‘Let’s throw it up in the air and see what freedom feels like after working for so long from eight in the morning until seven at night’,” she said. “Setting off on St Gerorge’s Day in April 2015 felt brilliant – it was amazing. 

“I packed everything I needed to craft on the road into Bambi – hats I’d made to sell, books I could offload to help fund the trip, haberdashery and my trusty hand-cranked sewing machine.

“I also had no electrics in Bambi – no interior lighting, no drainage, no water, no loo – it was basic camping. I did have the hob for a fry-up on the go, however. Bambi looked incredible and she got so much attention – people waved as we went off.

“I got to the ferry and it was just that feeling that there was no agenda, no commitment – nothing on the horizon that I had to do. What person in their mid-40s wouldn’t want that? To lock the front door and just go.”

Multiple adventures followed over the next four months as Mary Jane made her way through Belgium, France, Italy and up to northern Scotland. 

Readers can expect plenty of picturesque escapism as well as moments of drama including an encounter with an ageing campsite Lothario and dicing with the terrifying sheer drops while driving through the Gorge du Verdon. It’s also a tome stuffed with ideas for makers of all levels.

“The book contains 26 upcycled craft projects interwoven in the story,” said Mary Jane. 

“There’s always an element of my work that’s about re-using, recycling and creating beautiful things out of stuff people chuck away – everything from no-sew projects to more complicated ones.

“It’s also a rip-roaring travel read, which is an honest and exciting account of how it felt to be in that position of not being able to stand being at my desk anymore answering emails and deciding to bloody well go off and do something interesting instead. It’s light-hearted but it’s also about the creative process and about those life decisions that come your way – you don’t get married or have kids – things you might have expected, but don’t happen.

“What do you make of a life that’s balanced between being creative and being responsible for yourself and how do you make that work?

“The book is about trying to answer the question: ‘What are you looking for?’. I still don’t know the answer, but I’m glad I took this journey in an attempt to find out. 

“Often people have ideas but they don’t follow them through. A lot of people, especially women, don’t travel on their own – I talked to a lot of women in their 40s and 50s and they said they would never go off on their own like that.

“I have to say that, as the trip went on, it wasn’t all plain-sailing. There were real episodes of loneliness, and wondering what on earth I was doing. But I’d had the idea, bought the van and I did it.”

Published by Unbound on a crowdfunding model, the book came out in May.

Mary Jane said: “It took six years of hard work, fundraising, writing and journeying. Of all the books I’ve written, this one does hit the nail on the head. Bambi happened and I’m really pleased that I produced something out of my imagination and got it out there.” 

Sew On The Go: A Maker’s Journey is available to buy at Made In Greenwich in Creek Road or online for £16.99, published by Unbound.

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