V&A East Archives - Wharf Life

November 19, 2024November 19, 2024

V&A East Storehouse to bring something fresh to museum sector

V&A deputy director and COO Tim Reeve on the institution’s ambitions and plans for the Here East site

An artist's impression of V&A East Storehouse - image Diller Scofidio + Renfro — An artist’s impression of V&A East Storehouse – image Diller Scofidio + Renfro

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“I hope it will feel welcoming, but I also really like the idea of visitors wondering if they’re really allowed access to all these space, that maybe they’re somewhere they shouldn’t be,” said Tim Reeve, deputy director and COO of the V&A and chair of the East Bank Board.

We’re talking about the first of two sites that the museum is set to open in Stratford as it expands its offering across the capital.

V&A East Museum is set to launch in spring 2026 at East Bank and will celebrate making and the power of creativity to effect change in the world.

V&A East Storehouse, however, goes far beyond conventional displays and promises something entirely new.

Housed at Here East about a 10-minute walk across the Queen Elizabeth Olympic Park from East Bank itself, the V&A is creating a vast publicly accessible facility where its diverse non-display collection and archives can be looked after for the next century.

Spread over some 173,000sq ft, it is set to arrive first, opening its doors to the public on May 31, 2025.

V&A COO and deputy director Tim Reeve - image Jon Massey — V&A COO and deputy director Tim Reeve – image Jon Massey

a second site

“While we were engaged in the process of working out what V&A East Museum would be – how it would be distinctive and reflect the local geography and demographic of the people around East Bank – we were also talking to the Government about the future of Blythe House,” said Tim.

“That’s the place in West Kensington where we stored all our non-display collections – about 250,000 objects, 350,000 books and 1,000 archives.

“It was made clear to us, along with the Science Museum and British Museum – which also use it as store – that we needed to leave because the building was to be redeveloped.

“That was a pain, because you don’t want to be moving a collection of our sort more often than you have to, due of the delicacy of the objects and the expense.

“However, it was also a clarifying moment for the V&A East project with the idea that we could find a place for our Blythe House objects, books and archives and that we could create two sites in east London.

“We just needed to find a space big enough and close enough to East Bank to make sense. Looking at the two sites together, you get a complete 360-degree view of the contemporary museum world.”

tucked away: V&A East Storehouse

While V&A East Museum, with the dramatic angles of its purpose-built home at East Bank, will be the more visually striking, in content it will probably feel the more familiar of the two with galleries, exhibitions, a cafe and a shop.

Somewhat tucked away in the former Media And Broadcast Centre built for the 2012 Olympics, V&A Storehouse is deliberately radical.

Storehouse will be a place where our objects live and where we look after them,” said Tim. “We know people want to see what they’ve been told they can’t – where the magic happens.

“So V&A East Storehouse has been created to facilitate people’s exploration of the bit of our organisation that would normally be hidden – a visitor experience that’s self-guided and free every day of the year.

“We have an absolutely enormous, amazing space, where we can fit everything in, with some space to spare as the collection grows.

“We’re building some of our showpiece objects into it such as architectural fragments from the Robin Hood Gardens estate and we’ve come up with a public network of spaces intertwined with the collection.

“That will be a 60 to 90-minute, self-guided tour of exploration as people burrow their way up through the building and arrive in this incredible atrium.

“From there you can keep exploring and see how far you can get – it’s been designed to allow visitors to get as far as possible.

“Moving all our stuff from Blythe House is incredibly expensive, so we thought we might as well create a new world with it and that’s what we’ve done at Storehouse.

“The idea is you will breathe the same air as the objects we hold.

“A visit is the start of a journey and we hope people will come back when they realise they can browse as much as they like.

“Here East is a warehouse, an industrial building – not a marble-clad museum. It’s humble and we want as many people as possible to visit.

“It’s also a source to be mined and returned to, constantly changing as it’s also a working building with objects going out on loan or for conservation.”

A section of the Robin Hood Gardens estate is installed at Storehouse – image by V&A

east London influence

Designed by architects Diller, Scofidio + Renfro, Storehouse will be home to an extensive and varied collection including creative works from The Glastonbury Festival Archive, PJ Harvey and Elton John’s costumes, vintage football shirts, Dior and Schiaparelli haute couture, Roman frescos, samurai swords, mid century furniture and the iPhone.

A dedicated David Bowie Centre will showcase artefacts from the musician and performer’s archive with rotating displays set to open in September.

More than 100 miniature displays on the ends of storage systems will highlight specific exhibits including those relating to this part of the capital.

“There will be lots of east London influence in the way we’re displaying and interpreting the collection,” said Tim.

“Our piece of Robin Hood Gardens was the first thing we installed here because it’s so enormous.

“It’s one of the first things visitors will see when they climb the stairs.

“Our collection is international and so we want to bring out its full splendour, depth and range and there are some really wonderful east London stories we want to showcase, drawing inspiration from the connections with the local community we have built.

“I think walking in on opening day will be a really emotional moment.

“Colleagues across the institution have poured so much time and energy into it, through some really tricky moments, of which we’ve had more than our fair share.

“It’s the most important thing I’ve done in my professional life, and will probably be the most important thing I ever do.

“I feel I’ve been really lucky to be involved in creating such a project since 2013.

“You have a light bulb moment and think what it would be like to see it happen – to be around from beginning to end.

“There were moments when it felt like it might never happen.

“But as an institutional lift, it doesn’t get any better.

“And we are here for the long term.

vWe have a 100-year lease at Here East and 200 at East Bank.

“One of the biggest treats for us is seeing people who were here before the Olympics realising that these things are being created for their benefit.

“The interplay between the different types of organisations at East Bank make the future very interesting – a special destination.”

An artist's impression of the David Bowie Centre - image by IDK — An artist’s impression of the David Bowie Centre – image by IDK

key details: V&A Storehouse

V&A East Storehouse is set to open on May 31, 2025, at Here East on the Queen Elizabeth Olympic Park.

Entry will be free. The David Bowie Centre will open on September 13.

V&A East Museum will launch in spring 2026 at East Bank in Stratford.

Find out more about the openings here

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- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com

June 13, 2024June 29, 2024

East Bank director Tamsin Ace on collaboration at Stratford campus

How Sadler’s Wells East, London College Of Fashion, UCL East, BBC Music Studios and V&A East are coming together at the cultural hub

Image shows Tamsin Ace, a woman with curly blonde hair in a black denim jacket in front of buildings at Stratford's East Bank — East Bank director Tamsin Ace

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East Bank is, arguably, the final great piece in Stratford’s Olympic legacy jigsaw.

Comprising significant bases for five totemic institutions, it’s set to be fully open by the end of 2025 – 13 years after the 2012 Games put east London in the global spotlight.

Building on the successes of the Queen Elizabeth Olympic Park – including all the former sports venues and the extensive residential and commercial regeneration that has taken place locally – East Bank delivers something different for the area.

Even if just one of the London College Of Fashion, the V&A, the BBC, Sadler’s Wells and UCL had chosen to create a new base in Stratford, it would have been seen as a triumph for the architects of the Games.

That all five are committed to the project gives East Bank a kind of cultural and educational heft that hasn’t been seen in the capital for decades.

With four of the organisations sitting proudly overlooking the park on the edge of the River Lea and UCL a short walk away, the concentration of is palpably powerful.

Image shows a sculpture of the Earth hanging inside a large concrete atrium at UCL East on the Queen Elizabeth Olympic Park — UCL East is now fully up and running

greater than the sum: East Bank

There’s a wealth of potential for collaboration and interaction between the five, but the project isn’t leaving things to chance and happenstance.

Tamsin Ace arrived as director of East Bank in September last year – more or less at the same time the London College Of Fashion began welcoming staff, students and visitors to its new campus.

With UCL East also fully open and Sadler’s Wells East set to launch later this year, it’s her job to help maximise interaction between the organisations for the benefit of all – cementing the cultural legacy of the Games.

“My role is to support and enable all these institutions to come together and to make sure they build on each other’s ideas and resources, while also thinking about how they can connect better,” she said.

“It’s a gift, because all of these partners want to be here and to connect.

“They all want to put down roots and have a home in east London, to listen and learn from the amazing heritage and history of the creative communities that have been in this area long before East Bank was even a twinkle in London’s eye.

“To do that I have the full support of the project’s board, which is made up of the principals of the five main partners.

“I’ve got a pass to all of the buildings so I can work from any of them and also understand their programmes and the different ways they work.

“We have creative working groups to discuss opportunities and plans, so my job is to have my ear to the ground, to know what everyone’s thinking and planning.

“It’s also to be out in the community, being really visible, talking to people and hearing what their priorities are so I can help create links.”

Image shows a computer generated picture of the London College Of Fashion, V&A East, BBC Music Studios and Sadler's Well's East at East Bank — An artist’s impression of how East Bank will look when work is finished

cultural programming

Having studied drama at university, Tamsin initially headed for the classroom after realising that acting and “being a Spice Girl” weren’t really for her.

But life as a teacher wasn’t right either and she wound up working for small arts centres instead.

“I was engaging with children and young people and through that found out about this kind of role – developing ways to get different audiences involved and to unlock and learn from their creativity,” she said.

“I love it when the magic comes together and something you hadn’t thought possible is created.”

After more than a decade doing just that at the Southbank Centre – “implementing festival methodology to create the feel of a bustling port city at arts venues by programming around central themes” – and roles at the Museum Of The Home in Shoreditch and at the London College Of Fashion, she’s come to East Bank to help fulfil its 2012 legacy promise.

“All five of our institutions have got public-facing programmes and my job is to connect the dots,” she said.

“We’re all talking all the time. It’s about collaboration, sharing resources and ideas, and it’s also about embedding ourselves in the community.

“It’s also about being open with our priorities and aims, and properly connecting with people who are living and working here.

“Over the last seven years, the organisations have all been building links with key partners such as schools to build programmes that respond to the needs and values of the people locally.

“Ultimately, we want visitors, students and staff to be able to navigate East Bank’s five buildings and understand how they connect to each other.

“In 10 years’ time I would love to see large-scale programming across all of the organisations that builds on their amazing creativity and skills.”

Image shows a curved concrete staircase at the London College Of Fashion in Stratford — Students and staff are already enjoying the London College Of Fashion’s new base

a new hub for creativity

“I think this place can be as successful as the Southbank Centre – there will be enough for everyone here – but I think they are two very different offers,” added Tamsin.

“There’s a magic about coming to this part of the city with its busy, bustling shopping experience at Westfield and then East Bank for culture and creativity.

“I think if we get the local story right and have a programme that is relevant to the community then we’ll get the world right too.

“Tourists will come because they want to feel they are part of events that really do mean something.”

While University College London and the London College Of Fashion are up and running, something of a watershed moment is coming for the project with the opening of Sadler’s Wells East later this year.

“That will be the first of our cultural partners to have an offering as part of the night-time economy and it will be really exciting to see how the evening shows and workshops change this space,” said Tamsin.

“Sadler’s Wells has also got its hip-hop academy opening, so we’ll have 16 to 19-year-olds learning and practising on-site.

“The building has been designed with an outside and inside feel, so we’re hoping people will get the idea of dance tumbling out into the public realm and people will come to see the next generation of dancers performing or warming up.

“I’m really excited about this summer because this is the time we’re really starting to build that excitement and buzz – that East Bank is a place you can come and bump into amazing art and ideas.

“It’s a bit of a taster of what’s to come as we build and grow towards total opening by the end of 2025.

“It’s exhilarating and I can’t wait to see how it feels when all five organisations are open.

“You might be walking from UCL over to the Stratford waterfront and know you’ve got a BBC orchestra rehearsing in one of the studios, a big exhibition at V&A East, dancers performing on the community dance floor outside Sadler’s Wells East and a fashion show being cooked up at the London College Of Fashion.

“I want everyone who comes here to feel that same sense of excitement and pride we all felt around the 2012 Games themselves.”

Image shows a dancer dressed in black interacting with a staircase ahead of Greenwich + Docklands International Festival in Septemeber — Greenwich + Docklands International Festival is set to come to Stratford in 2024

coming up at East Bank

This summer is when things really start to happen at East Bank in 2024.

Activities kick off with the Great Get Together on June 15 – a free community event at the Queen Elizabeth Olympic Park with activities spanning music, dance, arts, sports and, naturally food.

Then, there’s the UCL Festival Of Engineering on July 15, a celebration of 150 years of advancements in technology, problem solving and creating things.

July will also see London College Of Fashion students present their work, with an exhibition at the East Bank campus, while V&A East will unveil its Made In East London commission – artworks that will be displayed on its exterior.

August is all about the hip hop, with breaking sessions at Sadler’s Wells East scheduled for 3, 5-8 and 9-10.

Then, September 7 sees the Greenwich + Docklands International Festival pitch up at neighbouring Stratford Cross with its Dancing City programme.

Find our more about the campus here

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com