Third Space

Alma offers luxury rental flats where the City meets east London

Built-to-rent apartments come with access to communal roof terrace, gym, screening room and workspace plus easy access to the Elizabeth Line

A dressed show home apartment at Alma near Aldgate East
A dressed show home apartment at Alma near Aldgate East

Subscribe to our free Wharf Whispers newsletter here

“There’s a real difference between renting from a private landlord and from a build-to-rent company,” said Amelia Polowyj of Native Residential, the company British Land has engaged to manage its Alma scheme at Aldgate East

The sharp angles of its triangular tower on the corner of Whitechapel High Street and Commercial Road house some 159 apartments, each available to let for up to 24 months. 

Sprinkled with a wealth of amenities, it’s a 24/7 operation with its own bespoke scent and work on its walls from local artists.  

“One of the benefits is having a dedicated team on-site you can speak to face-to-face if there are any issues in the property,” said Amelia, Alma’s general manager.

“As build-to-rent becomes a bigger part of the market as it has done in America, it will showcase why it’s a good option.

“For example, we have people moving from overseas who aren’t familiar with London, so having someone on reception who can recommend their favourite restaurant or local service is great. 

“That joins up the dots and isn’t something you can find in private rental.”

It’s a topic that Amelia is passionate about having moved from the world of retail to property.

Initially she managed high-end student accommodation and then build-to-rent properties in and around Manchester.


Native Residential's Amelia Polowyj, general manager at Alma
Native Residential’s Amelia Polowyj, general manager at Alma

delivering on customer service at Alma

“It was while I was at Vita Living that a resident handed me a letter on her final day with us,” said Amelia.

“She wanted to convey how much it had meant to her that from her very first week I’d remembered her name and apartment number when she came to talk to us.

“That was so impactful to me – that something I would describe as simply good customer service, had meant so much to her. It demonstrates the kind of service people can expect.”

Amelia said that while people in rental schemes in Manchester were largely waiting to buy, the London market at developments like Alma was different. 

“People here are very content to rent as a choice,” she said. “Alma, for instance, is very much at the upper end of the market. 

“We provide as much of a tailored experience here as is humanly possible – it’s a premium living product.

“We’re the first operator to launch in Aldgate East and will be 25% occupied by the end of the year. Every apartment comes with a full suite of integrated appliances.

“There are American-style fridge-freezer, wine coolers, comfort cooling, washer-dryers  and underfloor heating in the bathrooms.

“All of the appliances are smart so you can control them from your phone – turning on your oven while you’re on your commute so it’s ready to cook when you get home.

“The homes all have either a winter garden or terrace depending on the layout, the former offering tenants the best of both worlds and making the space a genuine extension of the apartment. 

“The architects have been careful to ensure all bedrooms are a good size to cater for people who are sharing.

“The furniture, which is included in the price alongside Samsung Smart TVs,  has been designed and curated so as not to overwhelm the rooms.

“The designers have really thought about the logistics – how someone’s going to use the space.”

Apartments at Alma feature bedrooms designed to cater for tenants who are sharing the property
Apartments at Alma feature bedrooms designed to cater for tenants who are sharing the property

residents’ facilities

Beyond each apartment, the development offers a wide selection of facilities for residents to use.

There’s an expansive triangular roof terrace complete with sun loungers and views towards the City and the East End, a lounge for relaxation that doubles as a private kitchen and dining room and a screening room for when the Samsung TV isn’t quite enough.

There’s also a small gym and a shared workspace on the ground floor with bookable pods for those who need privacy. 

Alma is pet-friendly, with no extra charges for those who like to live with animals and boasts its own service app with features such as dry cleaning and dog walking.

“Everything’s been thought through in great detail, even if residents won’t necessarily notice immediately,” said Amelia.

“The furniture in the apartments and the communal areas is all sustainable and has been designed to be easily repairable should the need arise.”

Besides the facilities, Alma’s greatest attraction is perhaps its location.

The Monopoly board is looking very much out of date, with Whitechapel an increasingly desirable part of town thanks to its walking-distance proximity to the City, extensive regeneration locally and impressive transport links resulting from the arrival of the Elizabeth Line.

The latter offers a three-minute connection to Canary Wharf after a 10-minute walk and a direct route to much of central London as well as Heathrow Airport.

The scheme is also within walking distance of the Square Mile’s offices, the vibrancy of Shoreditch and the historic sites of Tower Hill.

The development boasts an expansive, shared roof terrace
The development boasts an expansive, shared roof terrace – image Tom Bird

work-life balance at Alma

“More than ever, especially following the pandemic, people are starting to understand the value of work-life balance,” said Amelia. 

“Having the ease of a 10-minute walk to and from work is a massive positive. 

“And there’s so much to do in the local area – we have a community host who has set up a network of neighbourhood heroes so our residents can get benefits from local businesses.

“Right now it’s about getting the Alma brand out there.

“We have a cap on the number of students we’ll take as tenants at about 20% because we want to ensure a mix with professionals in the building. 

“We already have quite a few corporate clients and we’re aiming for a nice balance, with short stays also available on the 11th floor so people can try out life at Alma.” 

Part of the communal suite of residents' facilities at Alma
Part of the communal suite of residents’ facilities at Alma

key details: Alma

Alma is located on the corner of Whitechapel High Street and Commercial Road close to Aldgate East Tube Station.

The build-to-rent development comprises 159 apartments with prices starting at £2,950 per month for a studio.

One-beds start at £3,325, while two and three-beds are £4,172 and £5,488 respectively.

The duplex penthouse is currently on the market for rent at just under £10,000. 

Find out more about the development here

Read more: How Mike Joslin’s Bombe uses tech to help companies understand customers

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

Subscribe To Wharf Life

AGL Airsoft in Aldgate offers targets and thrills aplenty for groups

Founder and director Peter Fernandes talks hospitality, weapons and building a business

A man holding an Airsoft air rifle aims his weapon at green and red LED targets at AGL Airsoft in Aldgate
Competitors at AGL Airsoft shoot digitally-enabled LED targets

Subscribe to our free Wharf Whispers newsletter here

It all started at a shoe repair shop in Camden.

In 2016, Peter Fernandes was helping out in the family business while his dad recovered from a knee operation.

There, he spotted a niche.

While the area was busy, there was a notable lack of places to buy toys for kids.

So he started selling remote controlled cars and helicopters from the front of the shop. It went OK. 

“They were doing alright, but I went to one of my suppliers and he had cheap, spring-powered BB guns in bright colours,” said Peter.

“They sold like hot cakes. Slowly, I started getting into Airsoft, which is more advanced. 

“Those guns look more realistic and fire plastic pellets.

“They’re powered by electricity or gas and can be fixed if they break.

“They’re next level. You can get replicas of lots of different kinds of weapon and I wanted a place to test them – but we only had a tiny corridor behind the shop.”

Images shows AGL Airsoft founder and director Peter Fernandes, a man wearing a black T-Shirt with a diamond earring
AGL Airsoft founder and director Peter Fernandes

first steps towards AGL Airsoft

Eventually Peter rented a basement space, creating two firing lanes with targets so that customers as well as himself and staff could try out the weapons.

“It was really fun and we started putting up leader boards,” he said.

“Then people who were just passing would come in and try it out. From there it was about finding new targets and creating packages.

“We got really good feedback, put some videos on social media and it went viral. We were doing something new for Airsoft and it was really popular. 

“We were fully booked at weekends – I wanted people to have great experiences, but we only had space for two lanes, so we knew we needed somewhere bigger and better.”

A man in a black shirt aims a Glock-style weapon at lit targets in the Aldgate facility
Airsoft weapons are modelled after real guns but shoot non-lethal plastic pellets

Airsoft as competitive socialising

Airsoft weapons are typically used for recreation in a similar format to paintball, albeit significantly less messy.

The 6mm projectiles they fire are non-lethal, with an honour code system used to determine who has been shot during a game.

What Peter and the team at AGL Airsoft have done is to take those weapons and combine them with digitally enabled target systems to test the accuracy and speed of the shooter.

It’s essentially a competitive socialising experience.

That mission has massively expanded at its second site, just off Commercial Road in east London.

AGL’s facility boasts target lanes, a fully-equipped shop for Airsoft enthusiasts (selling guns, clothing and accessories), a sniper alley for long-range competitions, digital simulators and, perhaps most crucially, a “close quarters battle” arena.

The latter offers a fast-paced experience aimed at delivering a high-intensity game as players move around the arena to shoot lit targets.

A man in a brown coat aims a large brown sniper rifle with a huge scope at targets
A range of experiences are available including a sniper lane

skills and aim

“It’s all about reaction times and accuracy,” said Peter.

“We’re the first facility in London and probably the UK to have the LED targets – the plan is to open more branches and perhaps offer franchises in the future, then to grow internationally.

“With our latest location, we wanted somewhere towards the City, that was also close to Canary Wharf and Shoreditch, so we could accommodate large bookings and work with corporate clients.

“AGL is something new and it’s great for team-building. It’s a lot of fun and there’s a lot of competitiveness, but anyone can do it.

“We get bookings from all types of people, every age and every gender.

“I think deep down we’re all big kids and we all have that competitive spirit.

“Growing up I always liked gaming and testing my skills and reflexes. 

“Here we have leader boards and people who play can see exactly how well they’ve done against the party they are with and everyone else.

“Airsoft isn’t about violence, it’s actually a really great way to make and deepen friendships.

“For groups that come here, we offer food, drink and the games, which gives everyone a lot to talk about – especially the day after in the office.”

A woman points an Airsoft gun at the camera
A wide range of Airsoft weapons are available to try at AGL Airsoft

AGL Airsoft: Suitable for all

“It doesn’t matter if you’ve never shot any kind of gun before.

“Our staff are really good and they’ll teach you how to hold the weapons, how to stand and give tips on ways to improve.

“They all play the games a lot and each one has their favourite – they all test different skills.

“For example, the first game played on the lanes is usually about accuracy.

“Players are asked to shoot 20 targets in as much time as they like.

“But they only get 25 shots. Time only comes into play if the score is perfect. 

“Next comes a time trial where you’ll have 30 seconds to see how many targets you can hit.

“If you miss, they just stay lit until you shoot them successfully.

“Then there’s a game with two different colours, where you have to only shoot the red targets that flash up.

“With all of these games, if players are doing well, we can increase the difficulty so there’s always a challenge.

“I knew the Aldgate venue would be fun, but I didn’t realise how much until we opened. What we want now is to be fully booked with everyone enjoying themselves.”

Image shows the AGL Airsoft Aldgate bar
AGL Airsoft’s facilities include a fully stocked bar. The venue also serves food

key details: AGL Airsoft

AGL Airsoft’s Aldgate branch is located just off Commercial Road on Gower’s Walk close to where Shadwell and Whitechapel meet the City.

The closest station is Aldgate East, but the facility is within east walking distance of Tower Gateway DLR and Whitechapel station, which is three minutes on the Elizabeth Line from Canary Wharf. The facility is open daily from noon until 11pm. 

Prices for five games start at £40 per person and £30 for 30 minutes on the venue’s digital simulator.

Gun rental, pellets and eye protection are all included in the price where appropriate.

AGL offers a range of options for groups and corporate clients including party packages, VIP experiences and full venue hire.

Those interested can email aglcontactus@agl-airsoft.co.uk for more information 

Find out more about the Aldgate location here

Read more: East Bank director Tamsin Ace on collaboration in Stratford

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

Whitechapel: How Tower Hamlets Council is rolling out free school meals

Local authority begins rolling out policy to cover secondary pupils across the borough

Mayor Of Tower Hamlets Lutfur Rahman, right, dines with staff and pupils at Swanlea School

Subscribe to our free Wharf Whispers newsletter here

“This is the day to talk about what is happening – not letting the pursuit of perfection get in the way of achieving good,” said Brenda Landers, headteacher at Swanlea School in Whitechapel

Her lunch hall recently provided the backdrop for the launch of Tower Hamlets Council’s extension to its free school meals policy.

This sees all secondary school pupils living in the borough and going to state-funded schools within its borders, fed lunch at no cost to them or their parents.

The borough has funded meals for primary school pupils since 2014 on a similar basis – something the Mayor Of London has decided to do city-wide for this academic year.

This, however has been billed as an emergency measure to help with the cost of living and it’s unclear how long it will endure. 

In any case, Tower Hamlets had already been planning and budgeting for the extension to cover secondary pupils before City Hall’s move was announced.

It’s the first borough in England to fund meals at secondary schools, a scheme worth about £550 per child, per year. 

Billed as universal, the policy applies to all such families, irrespective of income – meaning those who can afford to pay also benefit.

Such policies – like the Winter Fuel Allowance, for example – often come under fire for squandering valuable resources on those who don’t really need the support.

But means testing is not without its own issues – where do you place the threshold? Who is excluded? 

The policy was officially launched over lunch at the school in Whitechapel

We don’t generally apply such ideas to educational settings themselves.

There’s an obvious absurdity to expecting students in a single class to attempt the same lesson with a significant imbalance in resources. 

Imagine a cookery session where a third of students had bought the ingredients for a recipe, a third had them provided for free and a third turned up with some, but not all, because they couldn’t afford the whole list.

It would be impossible for everyone to complete the dish.

So why is lunch any different?

For Lutfur Rahman, Mayor Of Tower Hamlets, the approach is about trying to ensure children don’t fall through the gaps.

“As a youngster, you need a decent hot meal,” he said.

“This is about caring for the people who need support, so we want nothing to come in the way of their attainment and life chances. 

“I remember when I was young, I used to line up for school meals and there were times when my father was out of work and I had free school meals or when he was in work and we had to pay.

“Sometimes if we didn’t have the money, I had bread, butter and jam and I didn’t always like it. Variety is important.

“Hot food is important. Having such a meal every day helps children function, behave better and achieve more.

“This is a poverty-stricken borough, with one of the highest rates of child poverty in the country.

“For me, education is an important method to escape from poverty. It’s so important to me – it gave me a life chance – so we should do whatever we can do to remove the hurdles to good attainment.

“It’s my passion and my belief that education should be a universal offer and, whatever we can do to assist this, should also be universal.

All secondary pupils living in the borough and attending schools within its borders now all qualify for free school meals

“I don’t know what’s happening in individual families, but I don’t want any children to be at risk – to come to school wondering if they will be given the money for tomorrow or a good packed lunch. 

“Now every child can line up for the same food – the same offer.

“It feels good, it feels exciting and I think the take-up over time will be greater than it is currently.

“When the children see they can have a meal – perhaps be with their friends, save some money – I think they’ll take up that offer.”

While hot meals – even free ones – may not compete with the lure of the playground and friends in good weather, Swanlea School is predicting a rise in pupils eating the food cooked by its in-house catering team.

“I don’t expect to see the number shoot up massively right now, but I do expect to see it increase over time,” said Brenda, who joined the school in 2005 as deputy head before taking charge in 2011. 

“Coming to school is a habit, eating lunch is a habit, so we will see an increase in youngsters doing that, but I expect it to be steady as our pupils get used to doing it.

“Some will prefer a packed lunch – these are teenagers and they will make decisions about those things.

“The educational benefit isn’t really a point for discussion for me – it’s just good in itself for children to eat. They can have a good meal – and that’s enough.

“Also, with universality, there’s no bureaucracy from the school’s point of view and that’s just delightful.

“It’s way easier for the school to manage and parents are pleased – especially those who would be considered the working poor.

“About 50% of our youngsters would be getting free school meals anyway, which is a very high percentage – but the next couple of layers up are still poor, just not poor enough to qualify. 

“They’re the ones that always get hit whenever you have a means-tested benefit – there is always a cut-off point. 

“Having a meal allows pupils to focus, to concentrate and it says that we care about them. It gives them time to sit down with their friends, have a nice chat and a nice time.

“Today, lunch was roast potatoes, gravy, vegetables and a chicken quarter, with a vegetarian option of lasagne.

“If we wanted to be popular, we’d give them cake, fizzy drinks and chips – but I’d lose my job. There are very strict guidelines on nutrition.

“Offering free meals is just a good thing to do and also the right thing. In a country as wealthy as this, no child should go to bed hungry.

Swanlea School headteacher Brenda Landers

“When we’ve got good mums and dads doing everything that we say they should and they still struggle to feed their children, that’s just not right in 21st century Britain.

“I find that deeply, deeply offensive and this is part of the solution.”

The situation for children living in the borough and going to school elsewhere or vice versa is less clear, with the council asking parents to contact it or other authorities for specific advice. 

Nevertheless the move begs the question that, if Tower Hamlets can do this and the Mayor Of London can go city-wide for primary pupils, why can’t other boroughs in the capital – or the whole country – do the same?

Find out more about free school meals in Tower Hamlets here

Read more: Sign up for the Santa Stair Climb at One Canada Square

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

Whitechapel: How author Jane Austin came to write her latest novel Renegade

Writer follows previous work News From Nowhere with political novel that blends past and present

Author Jane Austin – image by Matt Grayson

Subscribe to Wharf Life’s weekly newsletter here

When someone rings you up and says: “Hello, my name is Jane Austin and I’m an author,” there’s an obvious temptation – even more so when writing up the subsequent interview.

For it is a truth universally acknowledged that a journalist in possession of a blank page must be in want of a glib, witty introduction to their piece.

But this isn’t the exquisitely tawdry Jane Austen Centre in Bath (well worth a visit, if you enjoy the process of being indelicately fleeced as a tourist), so I won’t bang on about my subject’s Pride in her work or how it took little Persuasion to arrange the interview.

Now that’s out of the way, I can write about something far more interesting – Austin herself.

As mentioned, Jane is an author and recently published her second novel, Renegade.

Based in Whitechapel (now a mere three minutes from Canary Wharf, thanks to the arrival of Crossrail), she’s also a member of the online book group based at the Idea Store in the estate’s Churchill Place shopping mall. 

“I’ve always been in a book group and I love sharing books, talking about them and the ideas that come out of them,” she said.

“This particular group is quite cosmopolitan and reads such interesting books – I think it works really well and I would encourage anybody to join.

“I love pushing my own boundaries and horizons, because you can live so many lives through books.”

Detail from the cover of Jane's lates novel Renegade
Detail from the cover of Jane’s lates novel Renegade

Her latest novel Renegade tells the story of Leeds professor Justin who is seeking redemption in the ashes of his youthful idealism and struggling to hold his family together as his son is drawn into radical politics by his lover who joins a Kurdish women’s militia to fight ISIS.

Meanwhile revelations about Justin’s past as an urban bomber leave his wife devastated, turning his life upside down. 

“I wanted to write a political novel, because I had some experience to draw on and the challenge of writing from a male point of view appealed to me.

“I created Justin and pitched him into a very difficult situation.

“I wanted to find out what would happen to a man who had got involved in very radical politics as an urban guerrilla when he was younger, who did things he didn’t pay the price for at the time.

“Now we see him, in later life, confronted by the family of the man who paid the price, and I wanted to explore how he dealt with that.

“Justin is a man who got involved in very left-wing libertarian politics and believed utterly at the time that he was doing the right thing, continuing  to justify it even when everything went terribly wrong. But then what happened?”

While Renegade isn’t autobiographical as such, Jane was able to draw on her own life.

“For 10 years I was involved with a left-wing revolutionary organisation, which was called the International Marxist Group, although I certainly don’t share Justin’s libertarian politics” she said.

“We were involved in getting embedded in industrial jobs in order to work alongside people for political reasons – on the railways, where I was a guard at Marylebone station, or in a number of jobs in the knitwear industry and a whole range of manual jobs.

“Part of the drive was for women to take on manual jobs, and I was one of the first female guards to break into that, but the knitwear industry was very gender divided.

“Then came a job where you could apply to be an inspector, which involved three shifts, but when I applied I was told that they couldn’t have women working at night, so we took it to the Equal Opportunities Commission and they fought it with us and we won.

“The novel is set in the 1970s and I wasn’t politically active then, but I was familiar with the political landscape on the left and I could draw on the kinds of debates and nit-picking discussions that went on. 

“I would hope readers make connections with some of the things that are happening today, but for me Renegade is a more universal story about how we all come to terms with our past and present.

“In our younger lives we can be different and in later years we may not recognise ourselves – it’s about how we integrate past and present and different aspects of ourselves. That to me is the story of Justin and how he sorts himself out, if he does.”

Jane says she wanted to write a political novel
Jane says she wanted to write a political novel – image by Matt Grayson

Formerly a teacher, Jane became a novelist after taking a course when she was nearing retirement from her role in community education at the University Of York. 

“I did an evening class on creative writing part time for three years and in the end decided I wanted to write a novel,” she said.

“That came about because I have a collection of family letters from the First World War written by my grandfather, and this developed into my first book News From Nowhere.

“It was from the point of view of a young woman called Bronwen, the sister who was left at home and was receiving this flood of letters from her brothers and father from the Western Front.

“Around that I wove a story about how a young woman grew up in that period, and how the war and the world influenced her life. I got a taste for it, joined a writers’ group and became really involved.”

Having relocated to London from York to be closer to her twin grandchildren and her daughter, the actor and writer Naomi Sheldon, Jane is now working on her third book.

“My next novel is based on the history of somebody called Eliza Raine,” said Jane.

“She interests me because she was born in the late 18th century in Madras to an Indian mother and a father who worked as a doctor for the East India Company.

“When he died he put in his will that the two girls should be taken care of by their guardian in York, so he went six months on the boat to Madras and took them six months back to York.

“My story is about her journey really, socially, emotionally and physically over that voyage and the years after.

“There’s also a connection with Gentleman Jack – Anne Lister – who Eliza fell in love with when they were teenagers at a boarding school in York.

“They had this passionate affair, that for many reasons destroyed Eliza who spent many of her years in silence.”

 Jane is a member of the book group based at Idea Store Canary Wharf
Jane is a member of the book group based at Idea Store Canary Wharf

Read more: Discover Terrible Thames’ history cruises from Wapping

Read Wharf Life’s e-edition here

Subscribe to Wharf Life’s weekly newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life