Upper East Apartments deliver new chapter for Bromley-By-Bow

Developer Muse is offering 274 apartments in its 25-storey tower as well as giving historic Stroudley Walk a new lease of life

Upper East Apartments' 25-storey tower in Bromley-By-Bow - image supplied by Muse — Upper East Apartments’ 25-storey tower in Bromley-By-Bow – image supplied by Muse

Subscribe to our free Wharf Whispers newsletter here

“The showstopper is the roof terrace on top of the building with 360º panoramic views over London,” said Isabelle Asante, development director at Muse.

“You can see Canary Wharf, The Shard and the city skyline all around.”

We’re talking about the developer’s Upper East Apartments scheme – a 25-storey tower beside Stroudley Walk housing some 274 properties that are on sale now.

The studios and one and two-beds on offer all come with private balconies, as well as access to communal residents’ terraces on the top and first floors.

Prices start at £325,000.

“I’ve been working on this project for about the last five or six years and I’ve seen it all the way through from design to delivery, which is really exciting,” said Isabelle.

“We’re genuinely proud of what we’re delivering here.

“The product here is fantastic and the prices are very competitive for the area.

“Since launch we’ve seen a lot of people coming to look at the development from Canary Wharf because this area is a more affordable proposition than the options directly around the estate.

“The development is on a site that was formerly occupied by council flats and single storey shops.

Isabelle Asante, development director at Muse - image supplied by Muse — Isabelle Asante, development director at Muse – image supplied by Muse

“We’ve worked with Poplar Harca to deliver it and it’s a great example of urban regeneration.

“It’s taken a while to get it off the ground, but we always believed we could do it, we kept believing and it’s been such a labour of love.

“Working in this sector, you go into places like this because you want to change things for the better and provide a tangible benefit to the public.

“Thanks to Poplar Harca we’ve engaged with more than 500 people on the plans and we’re delivering a real mixed community here which is what will make the place somewhere really interesting and successful.

“As part of the scheme we’re reopening Stroudley Walk and delivering a new pocket park and public spaces for people to use as well as some retail units on the ground floor.

“There are even plans for a community cafe.”

All properties at Upper East Apartments come with private balconies - image supplied by Muse — All properties at Upper East Apartments come with private balconies – image supplied by Muse

an historic site

Reportedly the site of leading suffragette, Sylvia Pankhurst’s debut speech in the East End, Stroudley Walk is set to get a new lease of life as a connection between Bromley High Street and Bruce Road, benefiting both existing residents and those moving into the new scheme.

As for the apartments themselves, Isabelle said buyers could expect well sized homes that were “bright and airy”.

She said: “They’ve been designed for lots of entertaining with social space and open-plan kitchens and diners that open out onto balconies.

“From about the sixth floor up you get really great views over London and the layouts make it feel as though you’re bringing them inside with you.

“All of the properties are a good size – the studios are equivalent to a typical one-bed and they should really appeal to owner occupiers.

“Now construction has reached the stage it has, people will be able to come and see the exact apartment they’ll be buying, which is really valuable.

“The area is really vibrant. Many people locally have lived in the community for years and we really want to build on that.

“It’s a wonderful part of London.”

Upper East Apartments is located a four-minute walk from Bow Church station which offers direct DLR trains to Canary Wharf in 16 minutes. Stratford is two stops to the north.

The development is also within walking distance of Bromley-By-Bow and Bow Road stations for District and Hammersmith And City line services.