House Of Dreamers attraction set to arrive at Excel's Immerse LDN

The exhibition will feature 16 installations by Elena and Giulia Sella spread over 27,000sq ft of space plus AI-powered moments for visitors to enjoy

House Of Dreamers features environments created by Elena and Giulia Sella - image supplied by House Of Dreamers — House Of Dreamers features environments created by Elena and Giulia Sella – image supplied by House Of Dreamers

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Immerse LDN is set to welcome its latest exhibition, House Of Dreamers, in June 2026.

Created by designers Elena and Giulia Sella, the attraction invites visitors to explore a series of 16 immersive installations, spread across 27,000sq ft of space.

The exhibition comes to London with an AI-based update, after being seen by more than 2million people in four European cities.

Guests of all ages are promised “an emotional journey into the world of dreams” via a blend of design, colour and technology.

New for London, visitors are invited to interact with “AI-powered moments” throughout the exhibition using House Of Dreamers’ DreamBand wearable devices, designed to personalise each experience in real time, meaning no two trips to the attraction are alike.

Visitors are invited to immerse themselves in the exhibition - image supplied by House Of Dreamers — Visitors are invited to immerse themselves in the exhibition – image supplied by House Of Dreamers

from Europe to London

“London represents a strategic milestone for House Of Dreamers and a key step in its international expansion,” said Andrea Cecchi, CEO of Postology, the exhibition’s producer.

“After Milan, Rome, Madrid and Paris, we chose London because it is one of the world’s leading creative capitals, where innovation, entertainment and international business converge and shape the future of immersive experiences.

“To bring this vision to life, we chose Immerse LDN at Excel London – the capital’s newest immersive entertainment district and the UK’s largest destination dedicated to such entertainment.

“Its international positioning made it the ideal partner to host House Of Dreamers on a global stage.”

The attraction features AI technology designed to personalise visitors' experiences - image supplied by House Of Dreamers — The attraction features AI technology designed to personalise visitors’ experiences – image supplied by House Of Dreamers

building on a legacy

Immerse LDN is the UK’s largest immersive entertainment district and occupies space along Excel London’s extensive waterfront overlooking the Royal Docks.

Extending to some 160,000sq ft, it features multiple venue spaces that have welcomed more than 1.7million visitors since launch.

Previous attractions have included Jurassic World: The Exhibition, The Friends Experience: The One In London, Tutankhamun: The Immersive Exhibition and The Formula 1 Exhibition.

“We’re thrilled to welcome another internationally acclaimed experience to Immerse LDN and to be collaborating with the visionary team at House of Dreamers,” said Damian Norman, director at Immerse LDN.

“In its short time since opening, Immerse LDN has brought more than 10 innovative immersive experiences to the capital, all showcasing London’s credentials as a global hub for immersive entertainment and activations.”