Payava seeks to serve clients and companies with baked goods

Ukrainian bakery in Royal Docks’ Expressway offers printed biscuits and a full range of cakes and desserts as staff look to rebuild their lives

From left, Payava’s Olesia Lutsenko, Pavlo Kovalenko and Valentyna Vierovkina at the Royal Docks bakery - image Jon Massey
From left, Payava’s Olesia Lutsenko, Pavlo Kovalenko and Valentyna Vierovkina at the Royal Docks bakery – image Jon Massey

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Payava is the story of courage in the face of adversity.

Valentyna Vierovkina and Olesia Lutsenko never expected to be in Royal Docks.

But when Russian tanks rolled across the border into Ukraine almost exactly three years ago, they made a decision.

“We were living in the northern part of the country, which borders Russia and Belarus,” said Olesia.

“On the third day of the most recent invasion, our city was surrounded – there were Russian tanks just 20km from our houses.

“We were bombed by Russian planes.

“It really wasn’t pleasant and we decided to leave – we both have daughters who are 10 years old and it was for their safety.

“That was our priority. Valentyna left first with friends and we stayed in touch. I followed a little later.”

Both women were bakers in Ukraine and had successful businesses which the war forced them to leave behind.

Examples of Payava's signature printed biscuits - image Jon Massey
Examples of Payava’s signature printed biscuits – image Jon Massey

They’d long been friends and supporters of each other, while serving different sectors of the market.

So when Valentyna decided she wanted to do more with her time in the UK than just work as an employee in a bakery, further collaboration was a natural next step.

Payava means “existence” in Ukrainian – but spelt to honour its three owners, Pavlo and Yana Kovalenko and Valentyna. 

With Olesia in the role of head baker – bringing with her a wealth of expertise in cakes and desserts – the team was complete. 

“My first thought in all this was to bring my daughter to safety,” said Valentyna.

“Then, a year after coming to the UK, I decided to go back to the Ukraine to see what was left of the business I’d invested 11 years of my life creating.

“I’d still been paying to rent the industrial space for the bakery despite the fighting but the building had been bombed and there had been looting.

“Nevertheless, I managed to get inside and salvage some of the equipment, which I brought back to the UK to help start Payava.

“It was difficult to find premises, but we found a unit at Expressway.”

Payava is based at Unit 53 in Expressway - image Jon Massey
Payava is based at Unit 53 in Expressway – image Jon Massey

rebuilding with Payava

Having sunk savings into the startup, Pavlo and the team worked tirelessly to bring the space up to Valentyna’s exacting standards.

Today it’s a light and functional bakery, all stainless steel with wood and marble counter tops, ready and waiting to produce sweet treats for customers. 

“The main focus of our business is printed biscuits,” said Olesia. “These are Valentyna’s speciality. We have the technology – special food grade printers that work with edible inks – to put any design, picture or text on these biscuits.

“Customers can order just one, a box or 100 online. In fact in Ukraine, Valentyna’s biggest order was for 140,000. 

“Companies can put logos on them or people can use then as business cards, with QR codes that can be scanned.

“We already have sign-off that these have a shelf life of three months and we’re currently awaiting a decision from the lab on six months. 

“They’re tasty, they look fantastic and they don’t need any kind of special storage so they’re easy to order and keep for when they’re needed.

“We can make these with a traditional sugar biscuit, but we’ve found our Ukrainian recipe is also very popular with English customers.

“This is a honey biscuit with a touch of spice – cinnamon, nutmeg and ginger – but it’s delicate. It’s soft and mild. We use honey and spices not only for taste, but also it ensures a long shelf life.

“Children love them and we did some samples for people when we launched it.

“We’ve had amazing feedback on the new recipe – the cookies themselves are soft, while the icing is quite crunchy, which is a special texture in the mouth.

“The spice is there, but it’s not a crazy, strong taste.”

The bakery produces a range of cakes and other sweet treats
The bakery produces a range of cakes and other sweet treats

building up the business

Despite the years of experience behind it, as a startup, Payava faces the tough trading conditions experienced by new businesses.

“In Ukraine, we’d been established for more than 10 years,” said Valentyna.

“Here we’ve been open for six months so it’s tough.

“We’ve been knocking on doors but it’s hard to get clients because we’re still a new business, although we have been very successful within the Ukranian community.

“We never planned any of this, but we’ve had to adapt and we’re ready.

“Before all this, I was looking at expanding into Europe and I would love the business to grow here, to take on more employees and to make that happen.”

It’s perhaps that resilient drive that shines through here. Valentyna and the team seem clear.

It’s not enough for Payava to simply exist – it needs to thrive too, which explains the bakery’s plans to further use its space for cookery classes, children’s parties and to introduce a small shop so customers can order its more perishable goods through the likes of Uber Eats.

While it’s not born of a situation of the owners’ choosing, Expressway could well end up being the starting point for sweet success.

And if that involves the likes of Olesia’s honey cake, richly layered with plums and cream, becoming a more common sight on British tables, then it’s only to be welcomed. 

this article features translation from Natasha Hart of NASSA

key details: Payava

Payava sells a wide range of baked goods from its Royal Docks base at Expressway including bespoke printed biscuits, cakes, cookies, brownies and desserts online. 

The bakery is open weekdays from 9am-6pm and from 11am-6pm.

Contact via WhatsApp to +44 7443 440 137 or email info@payava.co.uk for enquiries.

Find out more about the bakery’s range or order online here

Read more: Awe London to open its doors at 8 Harbord Square

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Wayne Hairdresser Salon set for Canary Wharf opening in March

Wayne Zukauskas is among a clutch of independent business owners to bring their activities to 8 Harbord Square at Wood Wharf

Wayne Zukauskas of Wayne Hairdresser Salon, soon to open in Canary Wharf - image Jon Massey
Wayne Zukauskas of Wayne Hairdresser Salon, soon to open in Canary Wharf – image Jon Massey

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“It was quite random that I came to London – I just stuck a pin in a map, although I did have friends here too,” said Wayne Zukauskas.

Originally from Lithuania, the east London resident had spent 11 years playing professional basketball before a back injury prompted a change in career. 

“The doctors said I had to stop – I could have continued my journey as a basketball coach but I wasn’t really interested if I wasn’t playing,” said Wayne.

“So I took a break for a year and three things came into my mind. Either to be a chef, a hairdresser or a DJ – I decided to try training as a stylist.

“Everyone, my friends and family, were shocked. I liked to do my own hair, but there wasn’t any particular reason for choosing that path – I just felt I wanted to do it. 

“I studied for around 12 months, which was intense – you pay more money on a course that length, but it’s way quicker than going to college.

“Then I worked a little bit before moving London – it was the right place because I wanted to learn the language – then everything started to happen career-wise. 

“Within a month or two, I was working – first in Notting Hill for a small independent salon and then for a bigger brand in London Bridge. I learnt a lot.

“My English got a lot better and I spent around five years there.”

An example of Wayne's work - image @waynehairdresser on Instagram
An example of Wayne’s work – image @waynehairdresser on Instagram

the drive of an entrepreneur

But Wayne began to think about the future and, bitten by the entrepreneurial bug, he started to do some research.

“I was getting very interested in the business side of things – reading books and talking to people to find out how it all worked,” he said.

“Then, once I started getting interested in that, I began looking for opportunities. 

“There was the chance to manage three salons in Zurich, but, at the last minute, I decided not to go to Switzerland.

“Instead I teamed up with a business partner here and we ran salons in Royal Wharf and Limehouse for nine years. 

“When my daughter was born, I decided it was time for a break because I wanted to be there for her and running a business can be stressful.

“As a family, we had a really nice year and a half,  travelled a lot with the baby – even though she won’t remember all the places she’s been.

“But I’m someone who needs challenges so we came back to London. I began talking to Canary Wharf Group about 8 Harbord Square. 

“I knew it was coming – I’ve always lived in east London – in Westferry, Limehouse, next to City Airport and now close to Excel – so I’m always around Canary Wharf.”

Wayne Hairdresser Salon is set to open its doors at 8 Harbord Square in March 2025 - image Jon Massey
Wayne Hairdresser Salon is set to open its doors at 8 Harbord Square in March 2025 – image Jon Massey

a new chapter: Wayne Hairdresser Salon

This brings us to the start of a new chapter for Wayne, as owner of one of the independent businesses that’s set to launch in Wood Wharf in the coming weeks and months.

Wayne Hairdresser Salon will open on March 15, 2025, offering a full complement of services for men and women as well as haircuts for children

“My idea was to create a boutique salon for this lovely area,” said Wayne.

“It will blend in with the New York style of 8 Harbord Square, with a modern look.

“We will have a dark brown, red and white colour scheme complete with a coffee bar inspired by a traditional British telephone box.

“In the future we’ll look at putting in a kids play area to keep them entertained while parents get their hair styled.

“We’ll be offering cuts for young ones too, which not every salon likes to do, but we love it.

“We’re expecting regular haircuts to be popular, as well as colour treatments such as highlights, balayage and ombre.

“I already have a client base in the area and we think we’ll mostly be serving the residential population, although workers in Canary Wharf and visitors to the area will be very welcome too.

“This will be a place that offers a luxury atmosphere and an experience to match – somewhere people will really enjoy coming.”

In fact, the salon will offer a comprehensive range of treatments and services drawing on Wayne’s 15 years in the business. 

Brands the salon will be working with include Oribe, Goldwell and K18.

The salon will be offering a full range of services and treatments - image @waynehairdresser on Instagram
The salon will be offering a full range of services and treatments – image @waynehairdresser on Instagram

quality over quantity

Wayne said: “I’ve recruited a really experienced team to deliver these services with a boutique feel.

“It’s all about quality rather than quantity. If a customer comes through the door, it has to be a good service and then, if they live locally, they will keep coming back.

“I’ve learnt a lot from my years running a business.

“With this opening, I want to take things easy, start slowly and see what happens. I hope the business will grow steadily and the team will expand.

“Then, perhaps, I’ll open more salons but we’ll see.

“What I’ve learned from running businesses is that it’s challenging and it can be an unhealthy balance. 

“Before, one of my salons was very large whereas this will be more boutique – somewhere that people will feel relaxed coming to and enjoying at a slower pace.

“The plan when I first came to London was only to stay for a few years – but I’m still here because the journey is going the way I wanted it to.

“I always had the idea to move somewhere hot with a beach, but you can always go on holidays. 

“In the end, wherever I go with my wife, we always end up missing London. It’s where my daughter was born and she will grow up here.

“Opening a business in Canary Wharf feels great. The look of the buildings and the people that live around here are the right fit for what I’m trying to do.”

8 Harbord Square is set to welcome several independent businesses in the near future including florist and gift shop The Flower Club and nail salon Awe London.

Drawn from east London, Canary Wharf Group is supporting them as they launch on the ground floor of the residential tower. 

key details: Wayne Hairdresser Salon

Wayne Hairdresser Salon is set to open its doors on March 15, 2025, at 8 Harbord Square. 

A full list of treatments and prices is available on the business’ website.

Wayne also offers business consulting services to help other entrepreneurs.

Find out more about the salon here

Read more: Awe London to open its doors at 8 Harbord Square

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Awe London set to open luxury nail salon at 8 Harbord Square

Kamden Monplaisir is set to bring her business to Canary Wharf, the realisation of a dream to launch a branch of her beauty brand on the estate

Awe London founder Kamden Monplaisir - image Jon Massey
Awe London founder Kamden Monplaisir – image Jon Massey

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“When I was a lot younger, I had an obsession with Canary Wharf,” said Kamden Monplaisir.

“Aged nine, my mum brought me to the estate, because she’d noticed I had a major interest in numbers, money and counting – maths was always my strongest subject in school.

“I was inspired by the suits and the culture – it felt like a different world when you stepped into it.

“As a child, I’d never seen anything like it.

“Later, I only applied for jobs I could get here”

Kamden, who grew up not far away in Bow, founded creative nail bar business Awe London in 2019.

Soon she’s set to expand her operation to 8 Harbord Square in Wood Wharf as one of a cohort of independent business launching in its commercial units over the coming weeks and months.

“When I was starting out, I used to work at Aquascutum in Canary Wharf, but the company went into administration,” she said. 

“That’s when I moved on to Burberry.

I have a degree in international finance and I was working for their corporate finance division.

“After pursuing that for about five years, I decided I wanted to start my own business – The Esther Academy – an organisation working with young women to support, inspire and nurture them in their future endeavours. 

“That continued until the pandemic hit and business died down. I already had other things going on creativity-wise and I started Awe London in 2019. 

“I’m also a mum and about to be again, which is a big pride and joy of mine and just as important as my entrepreneurial life.” 

The business Kamden’s running now was born out of need – a desire to offer a better service than what she’d experienced.

Nail art by Awe London - image by Awe London / @awelondon on Insta
Nail art by Awe London – image by Awe London / @awelondon on Insta

founding the brand

“I’ve always been obsessed with getting my nails done,” she said.

“But I felt disappointed by the salons I was going to compared with my expectations.

“I’d visited businesses in the West End – the prices were three times as much, but it was a different atmosphere and I wondered why that couldn’t be available in other places.

“When you go to a spa, you want to experience that ‘wow’ moment, but many nails salons in the UK were just about getting in and getting out – I wanted to change that.

“Our first branch was in South Woodford and we were there for about four years.

“It was a beautiful community to work in as a residential area.

“Then my ambitious side set me wondering how I was going to grow this business more, which had been quite difficult in such a small area.

“We were popular on social media and I noticed that a lot of my clients were coming from London for our services, so I packed up and moved to Shoreditch. 

“It was a tough decision because I knew we’d lose some clients but it was a great move and many of our customers travel in to see us there.

“The new location gave us more exposure and we were able to cater for tourists, commuters and residents.

“There was a much bigger footfall and more of a lively vibe and we’ve achieved what we wanted to, which is amazing.”

As thoughts of further expansion emerged, the stars aligned to bring Kamden’s twin obsessions – Canary Wharf and creative nails – together.

It made the decision to say yes to Canary Wharf Group’s team an easy one.

“I was contacted by them while they were looking out for small east London businesses that might be interested in a second location,” she said.

“It came at the perfect time.

“I’d built the team and the infrastructure and I had just started thinking about growth and that suggestion really tapped into my love for the Wharf.

“When I was considering areas, Canary Wharf had always seemed like a dream – when I walked through the malls, I always thought it would be great to be  here.

“Then, this new opportunity at 8 Harbord Square made that a bit more attainable so I pursued the opportunity and around seven months later we had the keys.”

8 Harbord Square is set to be home to a collection of independent businesses including Awe London – image by Jon Massey

the difference at Awe London

For Kamden and her team, success is all built on the customers experience – the key reason her clients keep coming back to indulge in Awe London’s extensive range of services.

“It’s about the care you get from our people,” said Kamden.

“If you come to us we’ll always aim to brighten up your day.

“At Canary Wharf, clients will come to Awe London, feel relaxed and enjoy lovely beverages – getting your nails done should never feel like a chore.

“Some customers get a treatment because they need to look their best for an event or to maintain their appearance, but here we also want them to enjoy the process.

“It is a luxury and we want people to feel they are having a good time while they are with us.

“One of the things I’ve fallen in love with about Canary Wharf as it has changed is the community aspect to the estate.

“There are opportunities to network and to meet loads of people. We’re offering a service, of course, but we also want to build our client base. 

“In our businesses, we have the opportunity to build a rapport with our customers and learn about their lives.

“In some cases we see them going from their first job, the next step in their career, marriage, a new house and beyond.

“That’s really lovely.

“I’m so excited for the future and what can come from this opening.

“The exposure we got from Shoreditch was good, but this will be a new level of opportunity for us.

“This kind of project to support small businesses is unusual.

“It’s tough for small companies to break through but being in an area alongside big brands and having the chance is great and I’m so grateful for it.

“We’re really looking forward to opening.”

While Awe London’s Canary Wharf branch will be an extension of Kamden’s brand, she said the new nail salon had been designed to have its own personality to reflect the area it would be operating in.

“I like each salon to look like and represent a bit of the place it’s in, so none of them are exactly the same,” she said.

“You’ll know it’s an Awe London salon, but I wanted the contemporary feel of Harbord Square to be present when people walk in.

“I saw the brickwork, the appearance of the apartments upstairs and thought: ‘this is me – modern, contemporary, with an industrial feel, but also with a bit of plush velvet, beautiful smells, flowers and the feminine touch.”


Nail art by Awe London - image by Awe London / @awelondon on Insta
Nail art by Awe London – image by Awe London / @awelondon on Insta

looking to the future

As for further expansion, Kamden has big plans and a model she feels is ready to grow.

“There can be a bit of apprehension when you expand – we’ll have double the number of staff with this opening, but I’m not afraid,” she said. 

“We’ve built really strong infrastructure in the business and I’m excited to work with new people.

“Running businesses isn’t how I thought it would be at all.

“I hoped I’d become rich, go on holiday every other month – all glitz and glamour. 

“I didn’t understand the magnitude of it or the hard work you need to do. 

“But I’ve got a great support system in place, a great family and I’m a woman of faith.

“That all helps manage the stress.

“I take time out for myself – you have to believe in balance if you don’t want it to completely take over your life. 

“If I could go back with some advice I’d tell myself to relax – to remember that I was built to do this and that I can get over any hurdle that comes my way and to have faith that the plans I’ve made will work out.

“In the future, I’d love to expand Awe London globally and partner up with people all over the world. You have to have passion to grow a boutique nail salon.

Nail art by Awe London - image by Awe London / @awelondon on Insta
Nail art by Awe London – image by Awe London / @awelondon on Insta

key details: Awe London

Awe London offers a wide range of manicure and pedicure services.

Follow the brand’s Instagram @awelondon or check its website for Canary Wharf opening details.

Canary Wharf Group is supporting a number of independent east London businesses to open in the commercial units at 8 Harbord Square on Wood Wharf.

Also confirmed are salon Wayne Hairdresser and florist and plant shop The Flower Club.

Discover more about the 8 Harbord Square project here

Read more: SO Resi’s Kevin Sims on the advantages of shared ownership

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Poplar Riverside delivers shared ownership homes by the Lea

Housing association Poplar HARCA is marketing a collection of 96 affordable apartments at the east London development by Berkeley Homes

Poplar Riverside is located within walking distance of Canary Wharf – image by Simon Taylor / simontaylorphoto.com

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Housing association Poplar HARCA is currently marketing a selection of 96 shared ownership properties on the west bank of the River Lea in east London.

The apartments form part of the wider Poplar Riverside development, which is currently under construction by Berkeley Homes and will eventually see 2,800 residences built on the site of a former gasworks.

Plans for the 20-acre site include a new one-hectare park with green spaces, play areas and extensive landscaping, commercial space for businesses and amenities, a freshly cleared riverside walk and a secondary school.

Poplar HARCA’s collection of one and two-bedroom apartments are spread across three buildings at the development. 

Prospective buyers can expect open-plan living areas, fully fitted kitchens with Bosch appliances, rainfall showers in the bathrooms, underfloor heating, fitted window coverings and private outdoor spaces.

The apartments feature open-plan design - image by Simon Taylor / simontaylorphoto.com
The apartments feature open-plan design – image by Simon Taylor / simontaylorphoto.com

facilities at Poplar Riverside

But Poplar Riverside offers buyers more besides what’s in their own property.

Residents will enjoy access to The Riverside Club, with planned facilities including a 20m swimming pool, jacuzzi and spa, a lounge area, co-working spaces, a games room and a private cinema. 

“There are many reasons why buyers should consider looking to secure an apartment at east London’s Poplar Riverside,” said Helen Mason, head of sales and marketing at Poplar HARCA.

“The developer, Berkeley Homes Group, is an award-winning company with 40 years of experience and a proven history of delivering exceptional places for people to live, work and enjoy, with sustainability in mind.   

“Poplar HARCA is an award-winning Housing Association in east London, helping to create a place where people, communities and business grow and thrive. 

“Our sales team takes pride in making shared ownership simple and straight forward with our staff on hand throughout your journey to make it stress-free. 

“Being a shared owner is one of the most flexible ways on the market to make your home your own.”

Location is of key importance to buyers and Poplar Riverside’s situation places it at the heart of widespread local regeneration. 

It’s well located for East India DLR station as well as the Jubilee Line, DLR and bus services at Canning Town. 

Canary Wharf is less than 30 minutes’ walk or a 10-minute bike ride.

Just across the Lea, ecological regeneration project Cody Dock is working to understand and boost local wildlife. 

There are plans for three bridges in the area to increase connection across the water and shorten travel times to public transport stops.

Prices for shared ownership properties start at £105,000 for a 25% share of a one-bed based on a full market value of £420,000.

Two-beds start at £117,500 based on a full value of £470,000. 

Assuming buyers purchase with a 95% mortgage that could mean 5% deposits on those properties of £5,250 and £5,875 respectively. 

Poplar HARCA is offering one and two-bedroom properties at Poplar Riverside - image by Simon Taylor / simontaylorphoto.com
Poplar HARCA is offering one and two-bedroom properties at Poplar Riverside – image by Simon Taylor / simontaylorphoto.com

key details: Poplar Riverside

Poplar HARCA has two show flats for prospective buyers to view in two blocks at Poplar Riverside. For more information or to register your interest, email

sales.enquiries@poplarharca.co.uk or call 020 7538 6460.

Find out more about the homes here

Read more: SO Resi’s Kevin Sims on the advantages of shared ownership

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Royal Albert Wharf offers shared ownership homes in east London

Royal Docks development by NHG Homes provides apartments in an established neighbourhood in E16

Royal Albert Wharf is located on the Thames in east London - image by Uliana Slovova
Royal Albert Wharf is located on the Thames in east London – image by Uliana Slovova

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Royal Albert Wharf, sat proudly on the Thames at the eastern end of the Royal Docks, offers prospective buyers a multitude of options.

Part of a 15-year regeneration project that has seen 1,500 residential properties built in the area, NHG Homes’ scheme is an established community, connected to the capital thanks to its proximity to Gallions Reach DLR.

For the housing association, which is marketing apartments for both private sale and shared ownership at the development, it’s all about flexibility.

“Royal Albert Wharf has come into its own in the past few years as a flourishing hub in the Royal Docks, which celebrates community, culture and the rich history of the area,” said Diana Alam, director of sales and marketing at NHG Homes.

“With homes available for sale and via shared ownership, buyers can explore this unique opportunity to own a home of their own in a way that suits their budget.

“We encourage those interested in buying to take advantage of our Stamp Duty incentive before April 1, 2025, and start their home ownership journey at this fantastic development today.”

take advantage of an offer

NHG Homes is currently offering to contribute up to £25,000 towards stamp duty costs on selected homes for private sale.

Buyers must reserve properties before the end of March, 2025, to qualify for the incentive. 

This option is suitable for buyers with larger deposits – £17,325 and up – who wish to avoid the rise in stamp duty that’s due to come in on April 1, 2025.

The development is located on the eastern edge of Royal Docks - image by Tidyworks
The development is located on the eastern edge of Royal Docks – image by Tidyworks

choosing to share

Buyers can also choose to purchase shared ownership properties at Royal Albert Wharf.

The minimum deposit required for an entry level property at the development would be £4,157 assuming they can secure a 95% mortgage on a 25% share in the apartment.

Buyers can then increase their stake in the property over time through staircasing until they own their home outright.

No stamp duty is payable under the scheme until their share reaches 80%, further increasing the affordability of this route. 

what’s on offer?

With the recent cut in interest rates, either route to home ownership will become less expensive as lenders reduce rates on their own deals.

Apartments at Royal Albert Wharf feature open-plan design and private balconies or terraces.

The wider development boasts a concierge service, a residents’ workspace and a lounge with an on-site car club and cycle storage also available.

Parking is also offered and comes as standard with three-bedroom homes.

Local amenities include a nursery, the Well Bean Co Cafe beside dock edge, a children’s play area, a convenience store and Cafe Spice Namaste – a restaurant by noted chef Cyrus Todiwala.

The DLR provides direct connections to the Elizabeth Line at Custom House and Canary Wharf. 

key details: Royal Albert Wharf

Shared ownership apartments at Royal Albert Wharf start at £83,125 for a 25% of a one-bed, based on a full market value of £332,500.

Homes for private sale start at £346,500 for a one-bed and £527,500 for a two-bed. Stamp duty incentives are available on selected homes.

Call 020 3504 3434 or visit NHG Homes’ website for full details.

Read more: SO Resi’s Kevin Sims on the advantages of shared ownership

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The Silverton offers shared ownership apartments through Aster

Royal Docks development near Pontoon Dock DLR in east London has affordable homes on sale

An artist's impression of The Silverton in Royal Docks - image by Aster Group
An artist’s impression of The Silverton in Royal Docks – image by Aster Group

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Regular readers of Wharf Life will already be familiar with Fairview New Homes’ development The Silverton in Royal Docks.

But aside from the private sale properties available, there is another way to buy an apartment at the project.

tell me more

Housing association Aster Group is marketing a selection of homes at The Silverton for purchase via shared ownership.

about the partner

Aster provides affordable housing across the south of England and in London.

Established in 1990 it has around £2.4billion of social housing assets, owning and maintaining some 37,000 properties.

The group reinvests profits from private sale and shared ownership to support the development of affordable homes, delivering hundreds to the market each year.

It currently has shared ownership homes on offer in 12 counties, with new and nearly new properties available.

what are they selling here?

A collection of shared ownership properties at The Silverton, ranging in size from one to three bedrooms.

Prices start at £88,750 for a 25% share of a one-bed, based on a full market value of £355,000.

For those able to secure a 95% mortgage, that could mean a deposit of £4,438 would be enough to make a purchase.

they say…

Amy Nettleton, Aster Group assistant development director sales and marketing, said: “We are thrilled to offer shared ownership homes at The Silverton, a prime location with fantastic commuter links. 

“This development provides an incredible opportunity for many who might have thought home buying in such a vibrant area was out of reach. 

“It’s exciting to see how shared ownership can open doors to the property ladder for so many.”

the area

The Silverton is within easy walking distance of Pontoon Dock DLR, offering direct connections to Woolwich, Canary Wharf and the City. 

Located to the south of the Royal Docks, the area is going through extensive regeneration at present.

Further schemes will be built along the Thames, adding to Royal Wharf and Riverscape, while a massive new residential development is underway at nearby Silvertown. 

Enhancing local connectivity, those plans include a new bridge across Royal Victoria Dock and upgrades to the DLR station to help cope with the expected influx of residents. 

Housing prices in the area are likely to rise over the coming years given this considerable investment and there are also benefits from being London’s only enterprise zone – a scheme designed to attract businesses to base themselves in E16.

Local amenities are plentiful and The Silverton is also within easy reach of the Woolwich Ferry, London City Airport and conference and exhibition centre, Excel London.

key details: shared ownership at The Silverton

Shared ownership properties at The Silverton are available through Aster Group with prices starting at £88,750 for a 25% share of a one-bed.

Call 01380 735 480 to register your interest or visit the group’s website.

Read more: SO Resi’s Kevin Sims on the advantages of shared ownership

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SO Resi director Kevin Sims on the benefits of shared ownership

We talk lower deposits, security of tenure and staircasing with the man overseeing Metropolitan Thames Valley housing association’s operation

SO Resi director Kevin Sims - image by SO Resi
SO Resi director Kevin Sims – image by SO Resi

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“It’s about educating people on what the product is and what process they will go through when buying something with us,” said Kevin Sims, director of affordable homes provider SO Resi, part of Metropolitan Thames Valley (MTV) housing association. 

As we’re running a special feature on shared ownership in Wharf Life, we thought we’d turn to an expert in the field to offer readers some clarity on the scheme and whether it might work for them.

First, a few facts.

The way shared ownership works is relatively simple.

Buyers essentially enter into a partnership with an affordable housing supplier such as a housing association. 

They purchase typically between 25% and 75% of a property, paying rent at a capped level on the rest as well as any service charges due.

To be eligible, buyers in London must have a combined household income of less than £90,000 a year and not own another property.

But why go down this route at all? 

“A lot of people aspire to home ownership – we’d all like to live in a five-bedroom house in Kensington, but most of us can’t do that,” said Kevin who joined MTV six years ago and now looks after the organisation’s shared ownership buyers throughout their journey with SO Resi. 

“While 100% ownership might be the goal, some people will only be able to achieve 50% or 75% but owning a share in a property is still better than renting. 

“One of the most important things you get as a shared ownership buyer is what I call: ‘Security of tenure’.

“If you’re renting, you don’t own anything.

“Your landlord might wake up on any given morning and decide they want to sell up – you’re constantly at the mercy of a notice period and all the stress and worry that comes with an unexpected move.

“That’s not going to happen to a shared owner.

“There might be a situation where someone defaults very badly on their rent and mortgage, but as a housing association we’ll be there to step in and help so, unless someone’s got themselves into a real pickle, there will never be anybody saying they have to move out in a month’s time.

“That security is a really valuable part of the product.

“There’s also freedom of expression of course.

“Shared owners can decorate the property however they want – they’re more or less free to live in it like they own it outright.”

Homes at SO Resi Canning Town in east London have proved popular -SO Resi director Kevin Sims - image by SO Resi
Homes at SO Resi Canning Town in east London have proved popular -SO Resi director Kevin Sims – image by SO Resi

more affordable

It’s not just peace of mind, however.

Not only is the monthly cost of a shared ownership property in east London typically cheaper than monthly rent on a comparable home, the bar to getting on the ladder is significantly lower too.

“Saving a 10% deposit for a £400,000 one-bed apartment would mean putting aside £40,000 before you consider the other conveyancing and moving costs and that’s unmanageable for a lot of people,” said Kevin.

“The only way many can manage to raise a 10% deposit would be to move out of London and that just isn’t possible for some.

“But if you bought a 25% share in that property with a 10% deposit, you’d only need to save £10,000. That’s still a lot, but it’s considerably easier than buying outright. 

“There’s also recently been an increase in the number of 95% mortgages available and having to only find £5,000 makes a very, very big difference. 

“That allows a whole load of people who can’t buy into the housing market any other way to do so.

“That means they have an asset and, while people would aspire to own 100% of a property, I’d certainly rather have 25% than nothing at all.

“In long term, the value of that asset will grow – nobody’s going to lose out on buying at any one of our London developments whether that’s at Canning Town, Nine Elms or Wembley.

“Of course there are places on the outskirts of the capital but they’re no substitute for London life, which is why people find it so attractive. 

“Consequently shared ownership is a big draw for lots of people, especially those who are renting at high rates in the city.”

staircasing with SO Resi

The journey doesn’t end with the purchase of the first share, however, with buyers able to increase their stake in a property, paying less rent as their level of ownership increases. 

“The process is called ‘staircasing’ and there are lots of ways that shared owners can do that,” said Kevin.

“For many years, for example, we’ve offered shared owners the option to increase their stake in a property by 1% every 12 months.

“Unlike some other housing associations, MTV under that SO Resi umbrella actively encourages staircasing and we have a big team to facilitate it. 

“At present, about 8% of our shared ownership buyers own all of their home so for some it’s an aim rather than a destination.

“If somebody then wants to move out, that’s not a problem either.

“We are very proactive if someone wants to sell their share and it’s now a straightforward process to either market it through us or via an estate agency.”

SO Resi Canning Town apartments feature open-plan design - image by SO Resi
SO Resi Canning Town apartments feature open-plan design – image by SO Resi

key details: SO Resi Canning Town

There are still some shared ownership properties left to purchase at SO Resi Canning Town in east London.

Prices start at £98,750 for a 25% share in a one-bed with estimated monthly outgoings of £1,371.

The apartments are located within easy walking distance of Canning Town station for access to the DLR and Jubilee line, offering direct connections to Canary Wharf, the City, London City Airport, Excel and Stratford. 

Kevin said: “There’s a whole raft of reasons why your London professionals will see Canning Town as a very attractive proposition – it’s got lots of appeal to lots of different kinds of people.

“It’s been really successful as a scheme for us and you can see why buyers want to live there.”

Find out more about the development here

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The Photography And Video Show set for London debut at Excel

The event will feature all the latest kit and techniques from the likes of Nikon, Canon, Sony, Pentax and more from March 8-11, 2025

The Photography And Video is set for its London debut at Excel - image by The Photography And Video Show / Future Publishing Events
The Photography And Video is set for its London debut at Excel – image by The Photography And Video Show / Future Publishing Events

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what’s happening

There’s a new event in town.

Specifically, The Photography And Video Show is set to arrive at Excel London for the first time over four days in March. 

what’s it all about?

Professional and amateur photographers plus film, video and content creators are invited to the east London exhibition centre in Royal Docks to check out the latest kit and techniques. 

what brands will be there?

The major players will all be present including the likes of Canon, Sony, Nikon, Fujifilm, OM System, 3 Legged Thing, Pentax, Tamron, Lowepro and Sigma.

In total more than 250 brands will be showing cameras, lenses, equipment and accessories, with visitors able to try out kit and purchase it at the event.

Retailers such as Wex Photo Video, CameraWorld and London Camera Exchange will also be present, offering exclusive show discounts and trade-in finance options.

New for 2025 will be exhibitors such as Tilta, Imagen AI, Viltrox, Tiffen, Nya-Evo and Sandisk.

there’s more? 

Education is a major component of the event, with a range of talks and demonstrations on offer across six stages and theatres.

Photographers participating in sessions include Lindsay Adler, David DuChemin, Joel Grimes, Colin Prior, Andy Gotts, Julieanne Kost, Scott Kelby, Sarah Edmunds, Kelly Brown and Belinda Richards.

On the moving image side,  Teja Lisjak, Libby Penman, Mandy Celine, Dan Thorburn and Dean Sherwood will be sharing insights and tips for making films and capturing video.

and for content?

The show has invited content creators Oliver Howells, Kym Moseley, Tati Kapaya, Tamara Gabriel, Andy Burgess, Ellis Reed, Bax Mundoba and Courtney Victoria to share their expertise on its Creator Stage.

Visitors will be able to try out all the latest kit - image by The Photography And Video Show / Future Publishing Events
Visitors will be able to try out all the latest kit – image by The Photography And Video Show / Future Publishing Events

discover the latest kit at The Photography And Video Show

beyond the stages? 

Many of the brands exhibiting will also be hosting their own programmes to demonstrate kit and skills on their stands.

Adobe will be running an education programme at its hub, while the show will also host the Nikon School, Canon Spotlight, Fujifilm School and offerings from Sigma and Digital Camera World.

places to play

The Photography And Video Show has partnered with Creativity Hub Events to offer visitors interactive shoot sets where they can practise their skills and try out their purchases.

The Creator Playground will also return for a third year with attendees told to expect giant garden gnomes, illusion tunnels and much more besides.

they say…

Event director, Ruth Folkard, said: “The Photography And Video Show isn’t just ‘another trade exhibition’, it’s far more than that.

“It’s a date for the diary for anyone who loves to be behind the camera. 

“This is the event’s debut in London and we’re really looking forward to welcoming thousands of tech geeks and creative artists alike.

“Beginner or pro – it really doesn’t matter, there’s something on for everyone and we’re family friendly too.”


More than 250 brands will be participating in The Photography And Video Show - 
image by The Photography And Video Show / Future Publishing Events
More than 250 brands will be participating in The Photography And Video Show –
image by The Photography And Video Show / Future Publishing Events

key details: The Photography And Video Show

The Photography And Video Show is set to make its debut at Excel London from March 8-11, 2025.

Open from 10am-5pm each day, standard tickets cost £18.95 with discounts available for multi-day access.

Professional creatives can apply for free entry.

Discover the full programme here

Read more: How 8 Harbord Square is set to welcome independent businesses

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Canary Wharf Female Entrepreneurs group targets growth

Networking organisation offers regular meet-ups at Republic near East India DLR to support women who own businesses in east London and beyond

Canary Wharf Female Entrepreneurs co-founders Thaisa Uchoas, left, and Ilona Drob, right, with CWFE ambassador Michelle Buchan, centre
Canary Wharf Female Entrepreneurs co-founders Thaisa Uchoas, left, and Ilona Drob, right, with CWFE ambassador Michelle Buchan, centre

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This is a story that begins – as so many things do – on the Canary Wharf And Isle Of Dogs Facebook group.

That’s where Thaisa Uchoas first contacted personal trainer, Ilona Drob, with the idea that their fledgling businesses might collaborate.

She also wanted to book some gym sessions. 

“I was going through some issues with my body at the time, feeling it was not mine any more and I wanted to get back into fitness,” said Thaisa, who started a massage therapy business in 2022.

“I signed up for a programme with Ilona, which really helped me get back into shape.

“It was during those gym sessions in March 2023 that we got talking about how running a business on your own was like. 

“We were sharing our thoughts about how lonely it can be and wondering if there were other women locally who might want to help each other in the same way we were.

“We’d started sharing clients and supporting one another, so we thought it might be possible to create a community.” 

Before starting their businesses, both women had worked in corporate roles in the recruitment sector.

Ilona, originally from Poland, had supported herself through university in London before forging a career at a “fantastic female-led company”. 

She said: “I really enjoyed that, but my goal was to have my own business.

“My parents had always told me from an early age that, if I wanted to get ahead, I’d need autonomy – to be in charge of my own destiny. 

“They always encouraged me to pursue my studies and try things on my own.

“My dad was a small business owner and my mum worked at a hospital doing day and night shifts, for many years.

“She had four kids, so it was really hard.

“She was the one who told me to continue to study and put myself out there, so I wouldn’t have the same fate as her.

“That’s what sparked the desire in me to take charge of my career.”

Ilona is founder of Your Vegan Trainer and co-founder of both BeThriving Wellness and Canary Wharf Female Entrepreneurs 
Ilona is founder of Your Vegan Trainer and co-founder of both BeThriving Wellness and Canary Wharf Female Entrepreneurs 

giving up the day job

Having long had a passion for health and fitness, Ilona left her job to become a personal trainer at Gymbox in December 2018, simultaneously founding Your Vegan Trainer to deliver exercise programmes and plant-based nutrition for private clients.

“I’d had a few health problems and I wanted to heal – I did a lot of research around nutrition to get myself stronger,” she said.

“I’d been working very long hours in recruitment. I loved the buzz, but it had an impact on my wellbeing.

“I went on a course and decided to take a chance, say goodbye to my salary and start my business.

“It was scary at first, but  it was worth taking the risk.” 

She’s since gone on to co-found a second company with Raffaela Kestel, inspired by working in the gym with people in corporate careers. 

BeThriving Wellness offers companies wellbeing programmes,” said Ilona.

“I was seeing how amazing people are when they’re in the gym, but hearing that they were not fulfilled and happy in the office.

“So we decided to see how we could change this through consultancy, by installing a culture of health and wellbeing within organisations so it’s at the forefront of what they do. 

“That means the employees are very well looked after, happy and fulfilled, which is one of the most important things a company can do for its sustainability and to make it an attractive place to work.”

Thaisa is founder of The Massage Space and co-founder of both Her Sanctuary and Canary Wharf Female Entrepreneurs 
Thaisa is founder of The Massage Space and co-founder of both Her Sanctuary and Canary Wharf Female Entrepreneurs 

a journey to wellness

Thaisa’s journey to business ownership was also through personal experience.

Coming to the UK from Brazil aged eight, she’d grown up in Hertfordshire, studied in Birmingham and moved to London “working crazy hours” in recruitment. 

“I always felt I needed to do something different,” she said.

“I wanted a job where I would have more impact working with people on a more personal level and I decided I wanted to make people feel better – but didn’t know how.

“In 2020 me and my partner were starting a family – we were going through IVF and there was lots to think about.

“I went on maternity leave and that’s when I was having some health issues and started seeing an amazing massage therapist who helped me through my pregnancy – she was my inspiration.

“Those sessions made me feel so good and I decided to retrain.

“I was still in my job, but I wasn’t fulfilled, so I handed in my notice in December 2022 to take massage therapy seriously.

“I took on clients, initially working from home. Then I met Ilona.”

starting Canary Wharf Female Entrepreneurs

In addition to supporting each other, the two entrepreneurs decided to see what appetite might be out there for other women in business to network in the local area – Canary Wharf Female Entrepreneurs was born.

“We felt there was a real need to connect with others after the pandemic,” said Ilona.

“That’s what made us look to see if there were others like ourselves who were feeling like that.

“We created a Facebook group – in the beginning it was five of us having a coffee.

“After a few weeks we started to become more active on that page and more people started joining.”

Thaisa added: “Then we thought about a monthly meet-up and we started doing that in October 2023 in a corner of the bar at the Marriott West India Quay because it was free and the staff are lovely.

“I think there were 12 of us including Michelle, who’s now an ambassador for the group.”

Since then things have grown.

The group’s monthly meet-ups have grown to an average of 85 attendees, now hosted at Republic next to East India DLR station.

The events are ticketed with entry starting at £5, with the February gathering starting at 6pm for welcome drinks and introductions.

As well as the networking, events typically feature a guest speaker who shares their entrepreneurial journey – the highs, the lows and any tips they want to pass on.

The February session also features a prize draw with various benefits available to win before things wrap up at 9pm.

telling the story of Canary Wharf Female Entrepreneurs

“Our aim right now is for more people to know about our network,” said Ilona.

“We’d love to think that every aspiring female entrepreneur locally would want to come to us to meet other people who have done it, so they can start sooner and get their business off the ground.

“It’s about tapping into people who do have a dream, even those who have the idea as a side hustle.

“For us, it’s about creating an ecosystem where everyone who comes to one of our meetings will find value.

“Absolutely any kind of business is welcome.

“We’re also aspiring to boost diversity and inclusion, so we want people with differing backgrounds to be included. 

“There is so much to learn from people with different businesses from our own.

“Even though we’ve grown, it’s still about women coming together to collaborate – we now have a team of nine ambassadors to help organise what we do.

“It’s about women checking us out and actually getting support with what they want to do.

“We are a friendly group – people are so accessible.

“We’ve found there are so many powerful women who have had successful careers in the corporate world coming into entrepreneurship and finding they have no-one to turn to for advice.

“It’s so important to have people to bounce ideas off.”

As one of the original attendees, Isle Of Dogs-based businesswoman and senior leader, coach and mentor at Tropic Skincare,  Michelle Buchan, has become one of the group’s ambassadors.

“A friend said I should go – my background is in the corporate world and I’ve often felt men dominate the conversation in that setting,” she said. “You often come up against egos. A group of women produce a different atmosphere – more supportive and collaborative.

“It’s a different kind of networking. There may be a lot of women sitting at home thinking they’ve got an idea, a scheme, but that it’s only them struggling with those problems.

“This group really wants to help them through those struggles because we know it’s easy to feel isolated.”

making space for women

Thaisa, who recently started offering massage therapy services at One Canada Square in Canary Wharf, said: “We wanted to create a space for women and for them to have a voice in this area.

“It’s about education, co-working and networking and it’s really worked. 

“Initially we ran it for free but we needed it to cover its costs which is why we now charge a fee to attend. 

“This is because it takes time and effort for us to organise the network, to sustain it and to grow the group.”

Thaisa is also now a serial entrepreneur, herself, having co-founded Her Sanctuary with founder of E14YogaCoach Sharon Osu.

She added: “One of the most important things about this group is for our members to collaborate with each other and to get work out of it.

“I’ve collaborated with Ilona, of course, and it’s important that this is a part of it.

“We know it’s not always simple to make sales or to find clients. 

“That’s why we ask a key speaker to share their story each month.

“It’s good for people to see that the journey isn’t always easy and for them to hear that in language that they can understand.”

key details: Canary Wharf Female Entrepreneurs

Canary Wharf Female Entrepreneurs is open to women who have started their own business or are hoping to do so. 

The group is not restricted geographically, despite its name, and welcomes women from across Canary Wharf, east London and beyond. 

The group holds regular monthly meet-ups with the next set to take place at Republic on February 28, 2025, from 6pm-9pm. Tickets start at £5. 

Premium memberships, which include full access to CWFE’s regular monthly events are also available.

Find out more about the group here

Read more: How 8 Harbord Square is set to welcome independent businesses

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Whisky Live London to fill Woolwich Works with fines spirits

Event, which will run at the south-east London venue from March 28-29, 2025 features unlimited pourings plus masterclasses and rare expressions

Tickets to Whisky Live London include unlimited pourings - image by Chris Sharp / sharp-pictures.com
Tickets to Whisky Live London include unlimited pourings – image by Chris Sharp / sharp-pictures.com

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Woolwich Works is set to be steeped in spirit when Whisky Live London returns in March, 2025.

This year the tasting event is celebrating its 25th anniversary complete with a makeover and an extensive array of brands

The basic format of the show is simple enough.

Visitors pay about £50 for which they get a guide, entry, a Glencairn tasting glass and the opportunity to sample unlimited pours from the various distilleries and organisations featured.

Scotland dominates, of course, however there’s also a World Whiskies Awards 2025 stand offering ticket holders the chance to try expressions from around the globe.

Beyond exploring the exhibition, which will be arranged in the Fireworks Factory, the Woolwich venue’s largest space, a range of add-on experiences such as masterclasses and tutored tastings can be booked.

The show takes place over two days at Woolwich Works - image by Chris Sharp / sharp-pictures.com
The show takes place over two days at Woolwich Works – image by Chris Sharp / sharp-pictures.com

excitement building for Whisky Live London

“I’m so excited for this year’s Whisky Live London, especially as it celebrates the 25th anniversary of this magnificent event,” said Bradley Weir, the editor of Whisky Magazine who will be hosting tastings at the show.

“I realise I’m very privileged to have the opportunity to pick the brains of industry leaders and master distillers, but what is so special about this event is that it allows everybody to talk whisky with those who pour their hearts into it every day as a profession. 

“Also, let’s not forget the sheer volume of product that is available to sample from all over the world, some of which can be extremely difficult to source. 

“It’s such a special event to see so many distilleries come together under one roof all with the common goal of educating, entertaining, and hopefully making even more fans of their brands.

“I can’t recommend it enough to anybody with an interest in whisky and fine spirits, from beginners to aficionados — and I hope to meet some of you at my tasting masterclasses.”

Prices for Bradley’s tastings start at £15.83, while visitors can also learn to blend their own whisky in sessions with his colleague, Christopher Coates for £46.88. 

Beyond the basic ticket, the show offers a Classic Experience and a Premium Experience at £71.72 and £102.77 respectively.

The former offers five hours of access to the show, while ticketholders for the latter will be able to roam the stands for six hours, get access to a premium lounge with complimentary refreshments and a token to use at the show’s street food vendors.

They will also receive two tokens to try rare and award-winning whiskies at the World Whiskies Awards Premium Stand and get a tote bag to carry any purchases they might make.   

All visitors to the event will be able to enjoy live entertainment and street food and to make purchases from Parisian whisky shop La Maison Du Whisky – the event’s official retailer.

The event features a range of different packages for visitors - image by Chris Sharp / sharp-pictures.com
The event features a range of different packages for visitors – image by Chris Sharp / sharp-pictures.com

key details: Whisky Live London

Whisky Live London is set to run at Woolwich Works from March 28-29, 2025.

Tickets start at £51.02 for three hours access to the show including a tasting glass and unlimited pours.

Find out more about the event here

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