Aimed at personal assistants, office managers, executive assistants, virtual assistants and those in other business support roles, the one-day event brings together more than 90 service suppliers with professionals from London and further afield.
Sponsored by SWR Business Direct, which offers companies travel solutions by rail, the show promises “a dynamic mix of networking, learning, and supplier discovery”.
Running from 9am-5pm on October 9, 2025, visitors are free to explore a packed exhibition space featuring the likes of Addison Lee, TAG, National Theatre Events, Leeds Castle, Flight Club And Electric Shuffle, Fairgame and Up At The O2 among many others.
“Our exhibitors are carefully selected to ensure they deliver real value to executive support professionals,” says Lisa Farnfield, sales event director for The PA Show.
“The event provides an efficient, inspiring way to discover solutions that can enhance productivity, streamline workflows, and create memorable corporate experiences.”
The PA Show sales event director, Lisa Farnfield – image by Mash Media
connect at The PA Show Autumn
Beyond the opportunity to connect with suppliers, the show also offers a range of features to help keep visitors engaged.
There will be speed networking sessions, enabling attendees to build up contacts as well as the option to have a complimentary headshot taken by a professional photographer for those seeking to sharpen up their online image.
The PA Passport Trail will also be making a return, offering visitors the chance to win prizes by engaging with participating exhibitors and to take home a goody bag filled with gifts once completed.
In addition to the networking and exhibition, The PA Show Autumn also boasts a packed programme of CPD-accredited sessions held in its Key Skills Theatre.
Each is designed to equip attendees with practical tools they can implement immediately in their careers.
Topics include mastering communication and leadership techniques and harnessing new technologies that are reshaping the modern workplace.
These are paid-for sessions and can be booked when registering so visitors can secure a spot.
Old Billingsgate is a short walk from either Monument, Tower Hill or Tower Gateway stations for Tube or DLR services.
The show attracts professionals from a wide variety of companies and organisations in the City, Canary Wharf, Greater London and beyond.
Those interested in exhibiting should contact organiser, Mash Media.
There are plenty of networking opportunities at the show for attendees – image by Mash Media
key details: The PA Show Autumn 2025
The PA Show Autumn, 2025, is set to take place at Old Billingsgate on Thursday, October 9, from 9am-5pm.
The exhibition is free to attend for PAs, EAs, VAs, office managers and professionals engaged in similar activities.
Registration is essential to gain entry.
Delegate upgrades are available for those looking to take advantage of the full educational programme.
An opportunity for attendees to expand their networks, to connect with more than 120 exhibitors and to boost the skills they use in their careers.
who’s exhibiting?
Suppliers will be represented from the fields of business travel, corporate gifting, workplace solutions, event planning services and many more.
what about activities?
There will be a range of opportunities including speed networking sessions and the return of The PA Show Passport, an initiative that encourages delegates to visit suppliers for the chance to win prizes and collect a goody bag. This year it’s sponsored by Thorntons.
how about on stage?
The Keynote Theatre is free to attend on both days, with highlights on the programme including Lifting Your Potential: Strongwoman Stories To Help You Say Yes To Success from coach and speaker, Zoë Thompson, and Lead Up: How To Move From PA To EA And Beyond by keynote speaker, trainer and coach at The Like Me CIC, Jasmine Mbye.
The event will offer plenty of networking opportunities
CPD-accredited content
that’s not all is it?
No. The event is well-known for its CPD-accredited sessions, which can be accessed at the event for an all-inclusive cost.
Firstly there’s the Tech Theatre. Running both days, highlights include Crafting Precision: Advanced ChatGPT Prompts For Proactive Assistants with Paul Pennant of Microsoft MVP and Using AI To Supercharge Your Social Media from Kati Noakes, founder of KN Comms. The event will also host a Personal Development Theatre on both days.
Then, on the first day the show will also host the VA Content Stream for virtual assistants including VACT Limited’ s VA trainer and mentor, Amanda Johnson with a talk entitled Be The Boss Of Your VA Future and Shelley Fishel, founder of Tomorrow’s VA on Saving Money And Boosting Efficiency With Microsoft Tools For Virtual Assistants.
The second day will see the event host the EA Leadership And Progression Conference Stream offer sessions on Mastering Business Skills For Growth And Leadership from Clare Lucas of UK Ducks In A Row Ltd and From Uniform to Suit: Boot Camp For Executive Assistants by Claudine Martin, senior EA at BNY Pershing.
Marketing director at Mash Media, Charlotte Fewlass
register for The PA Show now
they say…
“We’ve added a theatre stream specifically designed for executive assistants aspiring to leadership roles,” said Charlotte Fewlass, marketing event director at Mash Media, organiser of The PA Show.
“These sessions will equip attendees with the strategic thinking, resilience, and communication skills needed to excel in today’s evolving workplace.”
who’s supporting?
In addition to Thorntons, the event’s 2025 headline sponsor will be train travel specialist SWR Business Direct.
It’s also supported by meeting and event space provider Convene and business travel management firm Corporate Traveller.
anything else?
The show’s sales and event director, Lisa Farnfield, said:
“The PA Show offers unparalleled opportunities for skill development, networking and career growth.
“Our exhibitors provide cutting-edge solutions tailored to executive support professionals, ensuring attendees leave with actionable insights and valuable connections.”
Sales and event director at The PA Show, Lisa Farnfield
key details: The PA Show 2025
The PA Show Spring 2025 is set to take place at Excel in Royal Docks from February 26-27, 2025.
Exhibition and Keynote Theatre passes are free for PAs, EAs, VAs and office managers.
Full access including all CPD-accredited content costs £199 for one day or £239 for two ex VAT.
Group discounts of 20% for five+ delegates are available.
The PA Show is set to return to east London with a packed programme aimed at personal, executive and virtual assistants as well as office managers.
The 2024 event, which is sponsored by South Western Railway Business Direct, will take place at Excel in Royal Victoria Dock on February 28 and 29, three minutes from Canary Wharf on the Elizabeth Line.
The flagship event, which has seen significant growth in recent years – with a separate autumn edition now a fixture in the calendar – promises a show designed to boost learning, skills and the personal networks of those attending.
“The diversity of our sessions and the calibre of our speakers are truly exciting,” said Lisa Farnfield, sales director at The PA Show.
“We’re also thrilled about the networking opportunities that attendees will have, connecting with peers and industry leaders.
Lisa Farnfield, sales director at The PA Show
“We believe in empowering our attendees with knowledge, skills, and networks that not only enhance their current roles but also pave the way for future opportunities.
“This show is a catalyst for both personal and professional transformation.”
There are three ways for PAs, EAs, VAs and office managers to attend The PA Show 2024. The first is via a free visitor pass, which grants access to all exhibitors and the event’s Keynote Theatre.
This will host sessions throughout the show including Chief Of Staff: Top Five Skills Needed For The Executive Shift, where Sarah Howson and Marianne Whitlock are set to unpack the traits of high-performing executive assistants.
Also on offer will be The Power Of Adaptability, with Claudine Martin offering thoughts on embracing change as a catalyst for growth, and Menopause’s Impact On Financial Health: A Threat To Business, in which Tracey Louise Taylor will explore the issue in depth, finishing with a call to action for 2024 to be the year to confront the various challenges posed.
On the exhibition floor itself, visitors will find the likes of Toca Social, Prestige Hampers, Miss Jones Group, Hyatt Hotels, Flight Club and Electric Shuffle, Eurostar, Center Parcs, Crystal Corporate Travel Management and many more.
Attendees are once again encouraged to explore via the PA Passport scheme, sponsored by Qatar Airways.
Visitors collect stamps from participating exhibitors, with completed passports entered into a prize draw.
The PA Show features a packed programme across five theatres
Going deeper, full access conference passes offer admission to all five theatres, starting at £149 for one day or £199 for two.
Wharf Life readers can get 10% off by using code WHARF10 when booking.
These include seminars such as The Productivity Triangle at the Key Skills Theatre where Kathleen Drum offers advice on navigating time and energy management alongside strategic planning.
At the Personal Development Theatre, Career Management – Why And How To Be Proactive About Your Career will see Joanna Gaudoin host a session on the significance of proactively shaping a role for long-term fulfilment.
This includes practical steps on developing a career and ways to gain motivation in making it a positive, consistent aspect of visitors’ professional lives.
A highlight at the Tech Theatre will be Fiona Young’s How To Make AI Your Superpower, looking at generative applications and large language models.
The seminar explores how attendees can integrate the likes of ChatGPT, Bard, Bing, and Claude into their workflows.
The Office Management And VA Conference Theatre will host Maximising Your Potential Through Recognition And Reward, where Hana Gray will chair a panel of award-winning office managers – Caroline Rees Williams, Megan O’Connell, and Sarah James – who will offer insights and strategies for achieving recognition in the sector.
The event offers plenty of opportunity for networking
The theatre will also be the venue for Using Your Existing Network To Get Clients As A VA, a session with Caroline Marshall aimed at helping virtual assistants grow their businesses.
“Our aim has always been to mirror the evolving landscape of the PA/EA roles,” said Charlotte Fewlass, event marketing manager and deputy event director of The PA Show.
“This year, we’re focusing on sustainability, technological adeptness, and career progression, reflecting the current and future challenges faced by our community.
“Dive in with an open mind and be ready to absorb a wealth of information.
“Network, engage in sessions, and most importantly, enjoy the experience of being part of this vibrant community.”
- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
“If you’re looking to save money as a small or medium-size company, you need to have a travel policy in place,” said Joe Thurgood, sales manager at South Western Railway (SWR).
With the post-pandemic return to face-to-face meetings, making journeys to attend events or spend time with clients has been back on the agenda for some time.
That means organisations of all kinds returning – or in the case of some more recent startups, beginning – to booking travel for people to get them to where they need to be efficiently.
It’s something the company Joe works for is taking seriously – developing the SWR Business Direct platform to enable users to book journeys across the whole country, not just on its own trains.
“It’s free to sign up, there are no fees on top of the fares and it’s very easy to use,” said Joe.
“It takes businesses about 20 minutes to set up an account and then there’s a dedicated customer service team to look after clients.
“We also offer online training in how to use the platform, though it’s been designed to be as simple as possible.
“It offers businesses the ability to track bookings that are made and to generate reports that tell them who travelled when and where they went.
“There are also custom fields that can be used to capture things like PO numbers, the department an individual works in or the customer they were going to visit.
“Users can make things as detailed or as simple as they like, so they can easily see whether the firm is operating in line with a travel policy.
Bookings on the platform can be made for journeys across Britain
“Customers can set up different users with different roles.
“For example, a director might be able to travel first class or to book those seats only if the journey is longer than an hour.
“You can put all this information into the platform, so it acts accordingly when a person wants to make a booking.
“One of the other things it does is that it will show users all of the prices available for their journey.
“That’s in contrast to some other apps that might only offer the cheapest.
“This means you can see options that might be more appropriate – adding on ferry tickets or a TfL Travel Card, for example, to ensure you are buying what you need.”
With the majority of companies taking greater care with their environmental impact, SWR Business Direct also has a built-in tool to help firms assess this.
“You can track your carbon footprint if you’re serious about your green agenda,” said Joe.
“At any point, the platform will provide a detailed report on that, which is something businesses increasingly want to talk about.”
SWR, which operates a network of services from Waterloo to destinations including Exeter, Portsmouth, Weymouth, Reading and Guildford, created the tool in a bid to offer companies and their employees a frictionless way of booking travel on the railways.
“If you’re a large organisation, it’s likely you have a travel policy that’s saving you millions of pounds,” said Joe.
“For small and medium-size businesses, saving money is even more imperative – managing your cash flow is vital – and you need to be meeting clients, tendering for new business or travelling to see existing customers to improve retention. It also helps guard against fraud.
“We are always happy to talk to organisations to discuss a policy or to help them come up with one.
“When it comes to train travel, that doesn’t always mean just booking the cheapest fare on offer.
SWR is set to receive a new fleet of 90 Arterio trains
“Especially with smaller organisations, there’s a focus on caring for the wellbeing of staff and so they may be happier paying for a slightly pricier ticket if it means members of their team are less stressed when travelling.
“That might mean being able to listen to a podcast or catching up on work on the train rather than being stuck in a queue of traffic.
“That way companies know staff will arrive at their destination relaxed and ready to work.
“It might also mean having a flexible ticket so, if a meeting finishes early or is cancelled in a certain location, the employee has the ability to get a different train rather than wasting time.”
SWR is currently targeting small and medium-size organisations and those who book travel within them, such as PAs, EAs and office managers.
To that end, the company is sponsoring The PA Show Autumn, which is set to take place on October 17, 2023, at Old Billingsgate on the edge of the Thames.
The platform is always online, allowing users to make and plan bookings at any time and there are no fixed contracts for clients.
The platform offers comprehensive information across Britain
In addition to featuring the lowest fares available for any given journey, the platform allows customers to purchase season tickets individually or in bulk, and to benefit from a range of discounts and offers – including up to 34% off when booking three or more tickets via GroupSave.
The service provides both digital eTickets and paper tickets, which can be collected from any station in the country without the need to present a company credit card.
Business travellers on SWR services can expect free Wi-fi at stations and on board all trains, as well as quiet carriages on selected services.
First class facilities include large tables and at-seat wireless charging.
The railway is also set to receive a fleet of 90 new Arterio trains that will operate on its network, promising better performance, greater capacity, air conditioning, cycle racks and charging points for every seat.
- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
The PA Show Autumn is back in east London with a new location and an expanded programme of attractions, training sessions and networking.
Following an event that was so popular it tested the capacity of the East Wintergarden in Canary Wharf last year, organiser Mash Media has moved things a little further upstream along the Thames to the vaulted brick arches of Old Billingsgate’s lower ground floor.
Conceived as a more intimate, boutique edition of The PA Show at Excel, the feel is intended to be deliberately festive and seasonal as Christmas approaches.
The new venue allows for growth and greater capacity
It’s somewhere for personal, executive and virtual assistants as well as office managers to meet suppliers and each other in warm comfortable surroundings.
“We’re really happy with the new location,” said Lisa Farnfield, sales director at Mash and the woman responsible for organising the show.
“It has a direct connection to Canary Wharf via the DLR to Bank and is easy to get to from the West End, the City and the South Bank too.
“It fits really well with our audience in those locations but it also gives us greater capacity. The event last year was brilliant – it was rammed – but this gives us room to grow, with more exhibitors and more space for our two show theatres.”
The PA Show Autumn 2023 is set to take place at Old Billingsgate
In similar fashion to The Excel event, the boutique version is also very much focused on providing visitors with accredited continuing professional development (CPD) sessions.
“The new venue means we can have bigger theatres so more people can participate, as we were completely at capacity in Canary Wharf,” said Lisa.
“We have a fantastic programme of speakers running sessions on both key skills and personal development.”
Training on offer includes the likes of The Officials’ Lauren Bradley on next generation tech, Inspireful’s Hayley Watts on motivating yourself and others around you and Smile Box’s Donna Fisher on wellbeing in the workplace.
“Last year showed a one-day experience was something assistants can fit into their busy schedules – attend a session and then meet the exhibitors,” said Lisa.
“With the location, they can easily come for half a day, a full day or the whole experience with networking and drinks at the end.
“We’ll also be running speed networking sessions – one in the morning and one in the afternoon with 10 companies taking part in each.
“Those will be supported by M&S Corporate Gifts, with chocolate and wine tasting from Lindt and Ridgeview to enjoy.
“We want the people who come to feel connected.
PAs, EAs and VAs will be able to meet a varied range of suppliers and businesses
“An assistant’s role can be isolated and many are very busy, so networking and finding suppliers can be a challenge day-to-day. Here they can find it all in one place.
“We’ve got a lovely mix of exhibitors attending, including lots of new companies, so there will be plenty that people haven’t seen before.”
Sponsored by South Western Railway’s Business Direct platform, the show’s exhibitors include the likes of Fairgame, The Savoy, Qatar Airways, Virgin Experience Days, The Groucho Club, PA Life magazine, Harvey Nichols and many more.
“It will be a very relaxed environment with hotels, venues, hospitality, corporate gifting companies and travel supplies all represented,” said Lisa.
“We’ll also be operating our PA Passport, where visitors collect stamps from exhibitors to receive a fantastic goody bag and be entered into our fabulous prize draw.
“We’re looking forward to a buzzing event – the demand is really strong and it’s a great time of year to bring people together in the run-up to the festive season.
“We want people to come down, meet each other and explore at their own speed.”
The PA Show Autumn is set to take place on October 17, 2023, at Old Billingsgate near Monument station from 10am-6pm with networking drinks until 7.30pm.
Free passes to the show are available to PAs, EAs, VAs and office managers or those in similar roles.
- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
“Community” is the word on the lips of Lisa Farnfield.
As Mash Media sales director, she’s responsible for organising the first PA Show Canary Wharf, which is set to take place on November 2 at the East Wintergarden in Bank Street – and she’s determined to make it a place of connection as well as business.
Mash runs The PA Show at Excel – a nationwide gathering of those working as personal, executive and virtual assistants or office managers – which is gearing up for its 12th edition when it returns to Royal Docks in March.
Building on the success of this year’s show, the company decided to try something new in the interim.
“The PA Show Canary Wharf will be an intimate event for those working in the sector in London, that we’re holding due to popular demand,” said Lisa.
“It’s boutique – a way for people to come and meet suppliers, connect with like-minded people and learn from the great content we’ll be putting on.
“The East Wintergarden is a great venue, exactly the right size, and it has great facilities at the heart of Canary Wharf.
“There will be two theatres on the day, one focused on tech and the other on personal development.
“Speakers include Abigail Jones, an EA at Instagram, Lauren Bradley, founder and lead trainer at The Officials, Abigail Barnes founder and CEO at Success By Design Training and Sarah Howson and Marianne Whitlock – co-founders of Strategic PA Recruitment.
“It’s a chance for people to brush up on their skills and to come together – especially as being a PA, EA or VA can be an isolated position.
“The show is just in the run-up to Christmas and it will have a really special feel to it.
“We’ve got corporates and companies coming along – venues, restaurants, bars, hotels – a lovely selection of high quality businesses.
“Our focus will be the PA community and we’ll be running some great activities during the show, such as speed networking and a prize draw.
“We’ll also be inviting everyone who attends to after-show drinks so that our visitors and exhibitors can wind down together and connect.
“That’s what people want and it’s our job as an organiser to tune into that – to make sure we have the right content and the right suppliers.
“Our experience with this new style of event will also feed into the main flagship show in March – our all-singing, all-dancing gathering of the sector nationally.”
Mash Media’s Lisa Farnfield – image by Matt Grayson
Visitors to the East Wintergarden will get access to The PA Show Passport allowing them to get stamps from exhibitors to qualify for a goody bag and entry into a prize draw.
Prizes include a £500 gift card from passport sponsor Harrods Corporate Services and Eastbourne Tennis corporate hospitality tickets for four from Keith Prowse.
Exhibitor slots at the show have nearly sold out, with only a couple remaining.
Lisa, who used to live and work in Docklands, said: “I think that’s about location – being in Canary Wharf has drawn people’s attention.
“Live events are back and people want to go to them. It’s not just about putting on a show, it’s about putting on an experience.
“There’s so much change in this area, it’s important for people to know what’s coming up.
“We want people to say: ‘Wow, that was a great experience’ – that’s our main aim with this more intimate show, a very select group of exhibitors and a layout that allows people to stay connected throughout the event.
“On a personal level, I’m thrilled to be back in Canary Wharf.
“There’s a real community here, not just for those who work here, but among those who live locally.
“It’s really meaningful to come back and deliver something like this here.”
Lisa said planning for this event had also informed how Mash will evolve the main PA Show when it returns to Excel from March 1-2.
“Because it takes place in spring it will have a different feel, but it will be a more intimate experience,” she said.
“We’ll be having five theatres but also more activities to attract a wider, larger audience.
“It’s about what we can do to make sure there’s a real buzz on the show floor.
“Throughout there will be exhibitors that really pull people in and we’ll have the PA Passport and speed networking – some of the things we’ve developed for this smaller show.
“We’re always striving to ensure the layout and ingredients that go into the show are both as good as they can be so we deliver something that people want to return to again and again.”
PAs, EAs, VAs, office managers and those in similar roles can attend The PA Show Canary Wharf – sponsored by South Western Railway – for free.
- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Executive support is what Liz Agostini is here to talk about.
The portfolio director at Mash Media, which is set to host The PA Show at Excel in Royal Docks on March 8 and 9, is quick to point out that the event is a larger umbrella than its name might suggest.
“It’s for personal assistants, executive assistants, virtual assistants and office managers – it has really broad appeal,” she said.
If anything, that’s a bit of an understatement. Spread over the two days, thousands of visitors will be able to attend dozens of seminar sessions, listen to dozens of speakers and interact with more than 100 exhibitors.
In addition to a theatre for keynote speeches the show will feature a Key Skills Theatre, a Personal Development Theatre and a Tech Theatre with a packed programme of trainers and industry experts.
It will also host the Office Management Conference with discussions on topics such as project managing office moves, supporting a positive culture in the workplace and engaging staff in sustainability.
“Whether you’re working as a PA, EA, VA or office manager, or considering a career in an executive support role, this show is definitely the place to be,” said Liz.
“There are several ways to attend, with a free visitor pass granting access to the Keynote Theatre and the exhibition floor.
“As a business, we’re real advocates for live events – with exhibitions, it’s about touching, feeling and experiencing products and meeting people.
“We’ve all attended webinars and virtual events, but there’s nothing like being in the room with others – humans are social beings, that’s how we’re hard-wired.
“Events like The PA Show also allow for those serendipitous conversations with people you bump into – a chance to build and expand your network.
“Those who don’t want to take part in the paid programme are absolutely welcome to come along.”
Delegate passes – £149 for one day or £169 for both (get 10% off with code PA2216) – not only include entry to the office management conference and all of the theatres, they also unlock Planet PA post-show video content, access to premium suppliers and the option to use The PA Show networking app.
Liz said: “One of the key things about the event is that the educational aspect is absolutely stand-out.
“The whole programme is CPD accredited and the other thing that makes it outstanding is that, within the paid-for programmes, all the people delivering the training are seriously qualified in the area of executive support.
“To go on a day of training with any of these people would normally cost hundreds of pounds on its own.
“At the show what you get is a substantial taster of what they offer. That means you can attend lots of different sessions, see what they are doing and know what you’re in for if you were to book a course with them.
“We cover all sorts of different areas, so it’s a buffet of education – people can choose what they want to attend at the theatres over the two days.”
The PA Show features a number of expert speakers and trainers
Liz said: “We’re working with people who are at the absolute top of their game in terms of the PA world – the cornerstones of the training market.
“Outsiders often greatly underestimate the importance of executive support roles.
“But when you sit down with people working in this field and really take time to understand what their jobs entail, it’s absolutely mind-blowing.
“The roles are so varied and strategic – these people are partners for the executives they support.
“They often have to participate in all aspects of an organisation whether that’s finance, marketing, employment, corporate governance, human resources and sustainability issues. Their remit is absolutely massive.
“I spoke to one PA who answers 90% of her boss’ email as him. Her understanding of the business has to be as good as his.
“That’s why a lot of EAs and PAs move into critical roles within organisations – because of their knowledge of the business they work for.
“I know PAs who have gone into underwriting, stockbroking and mergers and acquisitions.
“At the top level you need to know how the business works and that’s about a million miles away from the stereotype of getting an executive’s clothes dry-cleaned for them.”
The event is now in its 11th year
New for its 11th year is the collaboration with the Office Management Group, bringing the conference into the show’s stable.
“That’s an entirely new stream of content that we’re putting out,” said Liz.
“It covers areas such as facilities and office management and, what’s particularly relevant about that right now, is that so many businesses are focused on bringing their staff back into the office, doing that safely and establishing how they create the right office environment in 2022 and beyond.
“Regardless of how many staff they have in the office in person, businesses are conducting both internal and external meetings virtually, so what kind of facilities do you need to have in place? If people are working remotely, how do you keep everyone connected?
“That might cover questions around scheduling if people are working more flexibly – for example, how do you make sure project teams are running efficiently if participants are only in on certain days?
“Because the whole subject of technology in business is so important we’ve introduced the Tech Theatre to The PA Show this year too and that’s focusing on a whole raft of tools that are now available, not just the Microsoft and Google toolkits.”
PAs, EAs, VAs and office managers are welcome to attend for free
Liz said for businesses wanting to reach the spending power of executive support professionals, exhibiting at the show was a “no-brainer”.
She said: “Nothing beats the personal touch and the budgets people in these roles have access to are significant.
“Our campaign for the show this year focused on PAs and EAs as the power behind the throne – exhibitors need to come along to make sure they are aware of your products, otherwise you’re just leaving them to search the internet, where it’s much harder to stand out.”
