The PA Show returns to Excel with packed 2025 programme

Flagship spring edition of the regular event offers CPD accredited content and a wealth of suppliers

The PA Show is returning to Excel in February 2025

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what’s coming?

The PA Show Spring 2025 is set to return to Excel in Royal Docks from February 26-27.

tell me more…

It’s the UK’s largest gathering of executive support professionals – that’s personal assistants, executive assistants, virtual assistants and office managers.

what’s on offer?

An opportunity for attendees to expand their networks, to connect with more than 120 exhibitors and to boost the skills they use in their careers.

who’s exhibiting?

Suppliers will be represented from the fields of business travel, corporate gifting, workplace solutions, event planning services and many more.

what about activities?

There will be a range of opportunities including speed networking sessions and the return of The PA Show Passport, an initiative that encourages delegates to visit suppliers for the chance to win prizes and collect a goody bag. This year it’s sponsored by Thorntons.

how about on stage?

The Keynote Theatre is free to attend on both days, with highlights on the programme including Lifting Your Potential: Strongwoman Stories To Help You Say Yes To Success from coach and speaker, Zoë Thompson, and Lead Up: How To Move From PA To EA And Beyond by keynote speaker, trainer and coach at The Like Me CIC, Jasmine Mbye.

The event will offer plenty of networking opportunities

CPD-accredited content

that’s not all is it?

No. The event is well-known for its CPD-accredited sessions, which can be accessed at the event for an all-inclusive cost.

Firstly there’s the Tech Theatre. Running both days, highlights include Crafting Precision: Advanced ChatGPT Prompts For Proactive Assistants with Paul Pennant of Microsoft MVP and Using AI To Supercharge Your Social Media from Kati Noakes, founder of KN Comms. The event will also host a Personal Development Theatre on both days.

Then, on the first day the show will also host the VA Content Stream for virtual assistants including VACT Limited’ s VA trainer and mentor, Amanda Johnson with a talk entitled Be The Boss Of Your VA Future and Shelley Fishel, founder of Tomorrow’s VA on Saving Money And Boosting Efficiency With Microsoft Tools For Virtual Assistants.

The second day will see the event host the EA Leadership And Progression Conference Stream offer sessions on Mastering Business Skills For Growth And Leadership from Clare Lucas of UK Ducks In A Row Ltd and From Uniform to Suit: Boot Camp For Executive Assistants by Claudine Martin, senior EA at BNY Pershing.

Marketing director at Mash Media, Charlotte Fewlass

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they say…

“We’ve added a theatre stream specifically designed for executive assistants aspiring to leadership roles,” said Charlotte Fewlass, marketing event director at Mash Media, organiser of The PA Show.

“These sessions will equip attendees with the strategic thinking, resilience, and communication skills needed to excel in today’s evolving workplace.”

who’s supporting?

In addition to Thorntons, the event’s 2025 headline sponsor will be train travel specialist SWR Business Direct.

It’s also supported by meeting and event space provider Convene and business travel management firm Corporate Traveller.

anything else?

The show’s sales and event director, Lisa Farnfield, said:

“The PA Show offers unparalleled opportunities for skill development, networking and career growth.

“Our exhibitors provide cutting-edge solutions tailored to executive support professionals, ensuring attendees leave with actionable insights and valuable connections.”