Fish Island store at The Trampery is the creation of Nazlı Yuceloglu and Louise Nornes as they build on the seasonal success of the Fishmas Shop
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There’s no question that Nazlı Yuceloglu and Louise Nornes make a formidable team.
While the former has experience in the petrol industry, banking, life coaching, dog walking, publishing and textiles, the latter is variously a marketeer, a singer, a vocal coach, a bandleader a songwriter and a jeweller with a degree in fashion design.
Having met at The Trampery Fish Island in Hackney Wick and participated in a summer market together, the pair teamed up to create The Fishmas Shop – a festive winter pop-up in December 2025.
“We found that the summer market was fun and we wanted to do it again – we’d got the bug,” said Louise, originally from Norway but now living in Forest Gate .
“We asked The Trampery for a space because they have many studios here and occupiers rotate, so there was potential.”
Naz, originally from Turkey and a proud native of Hackney Wick, added: “Right before Christmas they told us we could have one, so we contacted a lot of creators and ran the show.
“It turned out really well because it was local.
“People in this area know one another and want to support each other.”
The pop-up was a success and it sparked a desire in the duo to go further.
“At Fishmas, lots of people discovered studios and makers that they didn’t know were here,” said Louise.
“We had almost no budget to put it on – we were using it as a test case and found that people had an appetite for it.
“As we’re creative people ourselves, we know it’s difficult to get exposure for your products in a low-risk way.
“Lots of people buy mass-produced items but we know makers really want to engage with their customers.
“Creativity, culture and community go together but they also help support people locally.”
Naz added: “After Christmas we sat down and found it had been fun and that it had worked. We wondered if we could take it one step further.
“Neighbours and creatives who were involved kept asking us what we were doing next.
“That was encouraging and everybody had left the shop very happy and had enjoyed the experience.
“We thought that trying again in summer would be nice, so we approached The Trampery again – who have been very generous – and they gave us the green light for a space from July 1 until August 8, 2026.
“This time we’ve expanded what we’re doing.
“The creatives and small businesses will still be there, with an affordable way to show their wares, but this time we’ll have more room including a dedicated space for workshops.
“It will also be a place for networking, for meeting your neighbours.”
from Fishmas to the Made By Many Collective
Hosted at The Trampery Fish Island’s Studio 82, the pop-up has also had a re-brand.
“Fishmas was a very nice Christmassy name but no good for all-year-round,” said Naz.
“We’re hosting this as the Made By Many Collective – everything is made by people, so it works and we want to grow as well.”
Louise added: “We have two floors this time, which is very exciting.
“People will walk in to the shop and then upstairs on the mezzanine there will be workshops.
“For sale there will be pottery in different styles from people working at a local studio, jewellery featuring lots of silver and gems and products from a wide variety of other makers using all sorts of techniques.
“There will also be fashion and art to buy.
“It’s important to us that this is a retail space rather than a market so the price level customers have in mind isn’t limited and reflects the many hours creatives put into their pieces.”
Part of the motivation for organising the pop-up shop for Naz and Louise is to help support local makers, so their talents aren’t lost in the inevitable march of change and regeneration.
“It’s great that people are coming into this area and many of the existing buildings are not in the condition they should be,” said Louise.
“But with regeneration, some of the studio space that is here is not being replaced and that means some creatives are being priced out.
“It’s important to protect the heritage we have here and to bring the community into that.
“A lot of people agree that a line should be drawn before the big corporations move in because that doesn’t benefit the people who are here.
“If you’re a maker, we want to lower the barriers that often prevent emerging brands and independent creatives from accessing retail opportunities to help them build businesses through community, collaboration and visibility.”
Naz added: “Most people want to support local businesses. Customers don’t mind paying 50p more for a coffee because they want to help their neighbour.
“We want people around us to be successful and there’s a feeling of safety in that too.”
As for the future, Naz and Louise are already thinking about more events and the possibility of a permanent space.
“World domination is the ultimate goal,” said Naz. “But first, the next step will be another pop-up and then, hopefully, a retail space for new businesses and small producers.
“We’re also hoping to get some support from Tower Hamlets Council.”
Louise added: “We have very big ambitions, which all started with us selling together at a market.”
made locally, sold locally
Over the five weeks in the summer, visitors to Made By Many Collective will be able to browse products from Cone 8 ceramicists and Hone Studios jewellers as well as collaborations with local cheese shop Brie Yourself.
“We’ll be working with local businesses to deliver a programme of workshops during the pop-up and details of these will be made available via Instagram,” said Naz.
“One of the aims of the pop-up is also is to build a network of makers, artists and independent creatives.
“If you’re working alone, you’re the CEO and the janitor in your company and that can be hard.”
Louise added: “It can be especially challenging if you’re not in your home country or you’re from a minority background, so bringing people together is important.
“In the future, we want to bring experts in to offer help and guidance so that our programmes will ultimately be developed by the people we work with and to be useful to them.”
key details: Made By Many Collective
The Made By Many Collective pop-up is set to run at Studio 82 at The Trampery Fish Island from July 1 until August 8, 2026.
You can find out more via the collective’s Instagram here
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