Hera aims to elevate Greek cuisine with opening at Stratford Cross

Recently opened restaurant and bar promises traditional flavours and dishes from Greece with a twist in presentation and approach

Hera is located at Stratford Cross between East Bank and Westfield Stratford City

Subscribe to our free Wharf Whispers newsletter here

A s I walk into Hera in Stratford for the first time, I receive a warm, unabashed and vocal welcome from the staff.

While the interior of its expansive, double-height space has been filled with high-end decor, it immediately manages the challenging trick of coming off as welcoming.

Its owners might be from a different part of the Mediterranean, but they’ve successfully extracted the bonhomie from a bustling Athenian taverna and transplanted it to a ground floor restaurant at Stratford Cross.

Located off the main drag between Westfield and the Queen Elizabeth Olympic Park, Hera has opened its doors with a weather eye on the future.

It’s opposite V&A East Museum, which is set to become a major pull for visitors from 2026 and is right beside a new footbridge to the cultural and educational hub whose full complement of organisations will include the London College Of Fashion, BBC Music Studios and Sadler’s Wells East.

Visitors and students need to eat and drink and the owners are betting Hera, with its views over the park to the Hackney Wick skyline, will be well-placed to serve them.

Hera's main dining room
Hera’s main dining room

elevating Greek cuisine

“There aren’t many options in London for elevated dining when it comes to Greek food,” said Stefan Petrushev, the establishment’s marketing manager.

“While we look in some senses like a fine dining restaurant, we wanted to make our food and drink accessible – Stratford Cross is a modern area and we wanted to reflect that.

“The menu is Greek through-and-through, using seasonal ingredients with beautiful presentation on the plate.

“With the menu, we wanted to reflect different aspects of Greek cuisine such as seafood, vegetables and meat, but to make the dishes a little more intricate and sophisticated than you’d find in a casual dining setting.

“For example, with our starter of melitzano salata, everything is made fresh. It’s about taking people’s expectations and going beyond them with the flavours and the way the dishes look.

“One of the wonderful things about Greek cuisine is that there’s a simplicity to it – you can really taste everything that goes in.”

Marketing manager at Hera, Stefan Petrushev
Marketing manager at Hera, Stefan Petrushev

small plates at Hera

Hera’s menu is split into starters ranging in price from £4 to £9.

Beyond that, it’s essentially a small-ish plates place with dishes split into Cold And Raw, Garden, Farm and Sea.

There’s a bone-in sirloin for £40 and a whole grilled sea bass for £35, but the majority come in between the mid-teens and mid-20s.

The aim is to encourage sharing and sampling, with dishes arriving when ready rather than in sequence.

“In the run up to our official launch, we’ve tried to think of everything,” said Stefan, who grew up in Canning Town.

“It’s lovely during the day but at night it’s especially beautiful with all the lights visible through the window.

“The location doesn’t seem perfect yet, but it will be.

“With all of the openings at East Bank, we’re playing the long game. 

“We’ll be right in the heart of it, especially with the unveiling of the new bridge, which will be the quickest way to reach the park from Stratford International station. 

“In addition to the restaurant we will also have a winter garden which will be enclosed and fully heated in the winter and can then be opened up in the summer and that will be great. 

“We’re also set on making sure we don’t replicate the formality of a West End restaurant.

“In terms of hospitality, we’re taking the things that work to ensure people get a professional service, but also the warmth of the Greek welcome.

“We’ll have the perfect lighting and the sexy groove of the music in the evening but without that intimidating atmosphere some restaurants can have.”

A warm, sweet pillow of Feta Saganaki, £13
A warm, sweet pillow of Feta Saganaki, £13

indulging in drinks

Beyond the food, there are the drinks and Hera boasts an illuminated wall filled with colourful, inviting bottles.

“We felt there was a space for a really nice wine and cocktail bar in Stratford,” said Stefan.

“We only have our signature cocktails on the list alongside plenty of Greek wines – sparkling, white, red and orange.

“They’re so nice they can be a little dangerous to play with, especially the white.”

It’s a list designed to pair well with the dishes on offer, which feature a panoply of Greek flavours.

There’s a dish of baked feta, wrapped in kataifi and bathed in a rich bath of lemon honey. 

Grilled octopus comes with a thick mashed swirl of fava beans, while beef meatballs are rich with mint and jazzed up by a little pile of tzatziki.

These are dishes to dip in and out of, a less stuffy and traditional take on a series of well-known classics.

Everywhere there’s honey, thyme and aubergine.

Stefan said: “If you’ve never really tried Greek food, we’re a great place to start because we focus on making things just that bit more special.

“If you’re going to a restaurant, you want to have an experience and that’s what we offer.

“We have an incredible space here and we want people to feel that personal touch – that this is food made by people who really care.” 


Grilled octopus with fava beans at Hera
Grilled octopus with fava beans at Hera, £19.90

key details: Hera

Hera is located on Arber Way at Stratford Cross and is within easy walking distance from Stratford International and Stratford stations.

It’s open daily from 11am-11.30pm. The winter garden is set to open in due course. 

Find out more about the restaurant and bar here

Read more: How Mike Joslin’s Bombe uses tech to help companies understand customers

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

V&A East Storehouse to bring something fresh to museum sector

V&A deputy director and COO Tim Reeve on the institution’s ambitions and plans for the Here East site

An artist's impression of V&A East Storehouse - image Diller Scofidio + Renfro
An artist’s impression of V&A East Storehouse – image Diller Scofidio + Renfro

Subscribe to our free Wharf Whispers newsletter here

“I hope it will feel welcoming, but I also really like the idea of visitors wondering if they’re really allowed access to all these space, that maybe they’re somewhere they shouldn’t be,” said Tim Reeve, deputy director and COO of the V&A and chair of the East Bank Board.

We’re talking about the first of two sites that the museum is set to open in Stratford as it expands its offering across the capital.

V&A East Museum is set to launch in spring 2026 at East Bank and will celebrate making and the power of creativity to effect change in the world.

V&A East Storehouse, however, goes far beyond conventional displays and promises something entirely new.

Housed at Here East about a 10-minute walk across the Queen Elizabeth Olympic Park from East Bank itself, the V&A is creating a vast publicly accessible facility where its diverse non-display collection and archives can be looked after for the next century. 

Spread over some 173,000sq ft, it is set to arrive first, opening its doors to the public on May 31, 2025.

V&A COO and deputy director Tim Reeve - image Jon Massey
V&A COO and deputy director Tim Reeve – image Jon Massey

a second site

“While we were engaged in the process of working out what V&A East Museum would be – how it would be distinctive and reflect the local geography and demographic of the people around East Bank – we were also talking to the Government about the future of Blythe House,” said Tim.

“That’s the place in West Kensington where we stored all our non-display collections – about 250,000 objects, 350,000 books and 1,000 archives.

“It was made clear to us, along with the Science Museum and British Museum – which also use it as  store – that we needed to leave because the building was to be redeveloped.

“That was a pain, because you don’t want to be moving a collection of our sort more often than you have to, due of the delicacy of the objects and the expense.

“However, it was also a clarifying moment for the V&A East project with the idea that we could find a place for our Blythe House objects, books and archives and that we could create two sites in east London.

“We just needed to find a space big enough and close enough to East Bank to make sense. Looking at the two sites together, you get a complete 360-degree view of the contemporary museum world.”

An artist’s impression of V&A East Storehouse – image Diller Scofidio + Renfro

tucked away: V&A East Storehouse

While V&A East Museum, with the dramatic angles of its purpose-built home at East Bank, will be the more visually striking, in content it will probably feel the more familiar of the two with galleries, exhibitions, a cafe and a shop.

Somewhat tucked away in the former Media And Broadcast Centre built for the 2012 Olympics, V&A Storehouse is deliberately radical.

Storehouse will be a place where our objects live and where we look after them,” said Tim. “We know people want to see what they’ve been told they can’t – where the magic happens.

“So V&A East Storehouse has been created to facilitate people’s exploration of the bit of our organisation that would normally be hidden – a visitor experience that’s self-guided and free every day of the year.

“We have an absolutely enormous, amazing space, where we can fit everything in, with some space to spare as the collection grows.

“We’re building some of our showpiece objects into it such as architectural fragments from the Robin Hood Gardens estate and we’ve come up with a public network of spaces intertwined with the collection. 

“That will be a 60 to 90-minute, self-guided tour of exploration as people burrow their way up through the building and arrive in this incredible atrium.

“From there you can keep exploring and see how far you can get – it’s been designed to allow visitors to get as far as possible.

“Moving all our stuff from Blythe House is incredibly expensive, so we thought we might as well create a new world with it and that’s what we’ve done at Storehouse.

“The idea is you will breathe the same air as the objects we hold.

“A visit is the start of a journey and we hope people will come back when they realise they can browse as much as they like.

“Here East is a warehouse, an industrial building – not a marble-clad museum. It’s humble and we want as many people as possible to visit. 

“It’s also a source to be mined and returned to, constantly changing as it’s also a working building with objects going out on loan or for conservation.”

A section of the Robin Hood Gardens estate is installed at Storehouse
A section of the Robin Hood Gardens estate is installed at Storehouse – image by V&A

east London influence

Designed by architects Diller, Scofidio + Renfro, Storehouse will be home to an extensive and varied collection including creative works from The Glastonbury Festival Archive, PJ Harvey and Elton John’s costumes, vintage football shirts, Dior and Schiaparelli haute couture, Roman frescos, samurai swords, mid century furniture and the iPhone.

A dedicated David Bowie Centre will showcase artefacts from the musician and performer’s archive with rotating displays set to open in September.

More than 100 miniature displays on the ends of storage systems will highlight specific exhibits including those relating to this part of the capital.

 “There will be lots of east London influence in the way we’re displaying and interpreting the collection,” said Tim.

“Our piece of Robin Hood Gardens was the first thing we installed here because it’s so enormous.

“It’s one of the first things visitors will see when they climb the stairs. 

“Our collection is international and so we want to bring out its full splendour, depth and range and there are some really wonderful east London stories we want to showcase, drawing inspiration from the connections with the local community we have built. 

“I think walking in on opening day will be a really emotional moment. 

“Colleagues across the institution have poured so much time and energy into it, through some really tricky moments, of which we’ve had more than our fair share.

“It’s the most important thing I’ve done in my professional life, and will probably be the most important thing I ever do.

“I feel I’ve been really lucky to be involved in creating such a project since 2013. 

“You have a light bulb moment and think what it would be like to see it happen – to be around from beginning to end.

“There were moments when it felt like it might never happen.

“But as an institutional lift, it doesn’t get any better.

“And we are here for the long term.

vWe have a 100-year lease at Here East and 200 at East Bank.

“One of the biggest treats for us is seeing people who were here before the Olympics realising that these things are being created for their benefit.

“The interplay between the different types of organisations at East Bank make the future very interesting – a special destination.”

An artist's impression of the David Bowie Centre - image by IDK
An artist’s impression of the David Bowie Centre – image by IDK

key details: V&A Storehouse

V&A East Storehouse is set to open on May 31, 2025, at Here East on the Queen Elizabeth Olympic Park.

Entry will be free. The David Bowie Centre will open on September 13.

V&A East Museum will launch in spring 2026 at East Bank in Stratford. 

Find out more about the openings here

Read more: Will you take on the Santa Stair Climb in Canary Wharf?

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

Sadler’s Wells East unveils programme for first season in Stratford

Associate artistic director Rob Jones on what the new venue will bring to London’s dance ecosystem

Image shows Sadler's Wells associate artistic director Rob Jones
Sadler’s Wells associate artistic director Rob Jones

Subscribe to our free Wharf Whispers newsletter here

“We’ve been talking about it for so long, now is the time to do it,” said Rob Jones, associate artistic director at Sadler’s Wells.

“We want people in the building, for them to be curious, to come along and have a cup of tea and meet friends – everyone’s welcome and we want them here.”

We’re discussing the opening of Sadler’s Wells East in Stratford.

While construction issues and re-jigs have delayed the launch, dates have now been released for the venue’s inaugural programme.

One of five organisations that make up East Bank on the edge of the Queen Elizabeth Olympic Park, the opening is especially significant for the campus as it’s the first building on site with a clear mission to bring visitors in.

For Rob and the team, it offers a theatre and facilities created specifically to address demand in London’s dance sector.

But it’s equally important to them that the new venue makes good on links the organisation has been building locally.

“We’ve been working with community groups for about six years now – a lot of groundwork to lay foundations,” he said.

“The content of the programme is important – we wanted to make sure there were multiple moments where local people could come and be in the theatre, whether that’s to watch performers on the community dance floor, take part in a monthly disco or just be in the space by visiting the cafe.

“Even in our first season we’ve included community casts for shows such as Our Mighty Groove, which will open the venue or Skatepark (April 10-12, 2025), where Danish choreographer Mette Ingvartsen has worked with local skaters.

“It’s about making sure we have those connections, going into local schools, for instance, with balletLORENT from Newcastle for their production of Snow White (April 16-19, 2025).

“We’ve been trying to make sure there’s something for everyone with as many access points as possible – not self-indulgent programming, but good quality dance.

“I think it’s going to feel really exciting and this first season is a test for us, in a way –  we want to see how the community connects with the theatre and the programme, especially the free elements.

“That’s where the work really begins – making sure that the theatre belongs to local people.”

Image shows image of Sadler's Wells East in Stratford
Sadler’s Wells East is set to open in February 2025 – image David Hewitt

an opening spectacle at Sadler’s Wells East

Sadler’s Wells East will kick off its first season with Vicki Igbokwe-Ozoagu’s Our Mighty Groove with five performances split over February 6-9, 2025.

Inspired by New York club culture, it includes local dancers in the cast, with plans to bring it to the stage for more than a year.

“It’s existed in an immersive format before, but this is a new version and it’s had a whole revamp,” said Rob, who joined Sadler’s Wells a little over two years ago having worked extensively as a producer for the likes of Dance Umbrella, Roundhouse and Brighton Dome And Festival.

“It’s difficult to pick highlights, because you can’t have favourites but we’ve got a lot of work from companies in London coming to Stratford.

“For example, there’s Impact Driver (April 24-26, 2025) by artist and performance maker Eve Stainton where the seats in the theatre go away and it takes place in a container in the middle of the space.

“It’s an incredible immersive happening.

“It’s got live welding, guitars and sound systems set up on either side. 

“When I first saw it, I wasn’t sure I would get it, but it’s one of the most magnetic performances I’ve watched in a long time – it’s really beautiful.

“Completely different, is a piece by choreographer Emma Martin from Ireland making her Sadler’s Wells debut as we spotlight international voices.

Birdboy (February 20-22, 2025) is a work for family, suitable for ages 7+ all about being a loner and an outsider.

“But the character is also a superhero – a mash up of Batman – with a car that’s a time machine and a projector. It’s very vivid.”

Image shows dancers posing in promotion of Ourr Mighty Grove
Vicki Igbokwe-Ozoagu’s Our Mighty Groove will open the venue – image Camilla Greenwell

shows and education

The venue has announced more than 20 shows for its first season, including eight UK premieres and 10 commissions or co-commissions from the theatre.

That’s a statement of intent in itself, with a sense that Sadler’s Wells is firmly focused on making the most of the facility now it’s finally arrived.

“It’s a project that’s been a long time in the making,” said Rob.

“It began more than a decade ago as part of the legacy of the Olympic Games.

“The main space at Sadler’s Wells East has 550 seats and a stage that’s as large and agile as our main auditorium in Islington.

“Those seats can also go away so you have a giant black box that can host completely immersive productions.

“This reflects how people are working in dance now – increasingly moving away from traditional formats.

“Within the building, we also have studios and a very large space, which is the same size as the stage, where we can make projects to perform in the theatre.

“We’ve never had this facility before.

“There will also be two schools based at Sadler’s Wells East.

“The Rose Choreographic School supports artists to explore their practice and is led by leading choreographers.

“Then there’s Academy Breakin’ Convention, which will offer the UK’s first free Level 3 Extended Diploma In Performance And Production Arts specific to hip hop theatre to 16-to-19-year-olds.”

Image shows a dancer in Birdboy, a man bending over a smoking car
Emma Martin’s Birdboy will be performed in February – image by Luca Truffarelli

open to the community

“There are also the public-facing parts of the building,” added Rob.

“It’s really exciting, because people will have the opportunity to be more creative than they may have had in other dance spaces in the city.

“There’s a huge community dance-floor in the foyer, and you can see into one of the studios.

“I had this realisation earlier in the year – I’d been to see ABBA Voyage near Pudding Mill Lane and walking back it was clear that passers-by would be able to see people working and dancing at Sadler’s Wells East when we’re open.

“Often when visiting theatres you might see dancers milling around but unless you’re in the auditorium, you don’t see them dancing or get a real sense of the incredible magic which is being created in the building.

“That’s why this new space will have a completely different energy.

“It will be open all day and there will be an ‘always on’ feel.

“It will be a social space alongside all these other cultural institutions at East Bank.

“I think it’s going to be a crucial part of the hub. 

“The five organisations at East Bank already meet monthly to discuss how we can collaborate and we’re all looking forward to being fully open.

“For Sadler’s Wells, the new venue is also going to broaden the lens of what we can do.

“With everything that’s going on in the world and how difficult arts funding is in the UK, artists need to be able to dance at mid-scale venues like this one.

“Our theatre in Islington has a capacity of 1,500 and there’s a studio that seats 80.

“This gives us something in the middle, which is important because we can support artists at the start of their careers, as they grow and at the top.

“There aren’t many places of this mid-scale size in London, so this provides a whole new facility for what’s possible in the capital and it’s a really exciting moment both for artists in the UK and internationally.”

Impact Driver features live welding as part of the performance – image by Anne Tetzlaff

diary dates for the first season

Tickets are set to go on general sale on September 25 for Sadler’s Wells East’s first season, so here are a few not to miss:

  • Top of the tree is obviously Our Mighty Groove, the show selected to open the venue – complete with local performers in the cast.  Catch it from February 6-9, 2025
  • Looking further ahead, Inside Giovanni’s Room by Phoenix Dance Theatre tackles the themes of love, sexuality, guilt and self-acceptance in James Baldwin’s novel. See it June 11-14, 2025
  • Then, Over And Over (And Over Again) by Candoco and Dan Daw promises to take audiences to a place where “everyone is welcome; where you love doing something so much that you never want to stop”. July 2-4, 2025

key details: Sadler’s Wells East

Sadler’s Wells East will officially open its doors on February 6-9 , 2025, with five performances of Vicki Igbokwe-Ozoagu’s Our Mighty Groove.

Tickets for this (from £15) and other shows will be on sale later this month.

Full listings for the venue’s first season are available here

Read more: How Boat Sales By Aquavista offers residential moorings in east London

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

Greenwich + Docklands International Festival ready for ‘all change’

We catch up with artistic director Bradley Hemmings as east and south-east London prepare for a full programme of free performances

Image shows spectacular fireworks being let off for GDIF production Silence
Silence is set to open Greenwich + Docklands International Festival 2024

Subscribe to our free Wharf Whispers newsletter here

Once again areas across south-east and east London are set to be filled with free, often breathtaking performances.

Now in its 29th year, the Greenwich + Docklands International Festival (GDIF) is back for 2024, bringing its traditional blend of awesome spectacle and thought-provoking shows to locations straddling the Thames.

In charge since the very first show, artistic director Bradley Hemmings and his team have put together a series of blockbusters and smaller happenings aimed at delighting residents, local workers and visitors.

We sat down with him to go over a few of the highlights to help you plan your diary.

“We’ve long been associated with very surprising and unusual events that pop-up and happen in locations across Greenwich and east London,” he said.

“This year we’re opening with a phenomenal performance by a French company – Les Commandos Percu.

“The show is called Silence and will take place at 8.30pm on August 23 at the Royal Artillery Barracks in Woolwich. 

“This awesome parade ground space will be filled with a fusion of pyrotechnics and percussion.

“With people going though difficult times, having something joyous and uplifting like that will be just the tonic.

“They’re a company we’ve worked with before – way back in 2016 – so we’re very much looking forward to welcoming them back.”

Image shows an artist's impression of a kiosk at Greenwich + Docklands International Festival 2024
GDIF will feature World Kiosk in Green Street

Greenwich + Docklands International Festival – the small things

“We work across all sorts of different scales, it’s not all about large spectacles,” said Bradley

“For many people who come to the festival, it’s about having transformational experiences that disrupt the rhythm of the everyday.

 “This year’s theme is All Change – we’re inspired by Gandhi’s message to be the change you want to see.

“We’re going through seismic times and something that brings people together to reflect, think and have a great time is really important.

“One of the highlights for me will be smaller in scale, but very intimate and considered.

World Kiosk will be in Green Street from noon-6pm from August 29 to September 1. 

“It invites people to take a breath – a moment outside the busyness of life – and provides a window into other people’s lives.

“Visitors are welcomed to the kiosk, which then serves them tea in a very ritualistic and beautiful way.

“Then they listen in to voices from people in other parts of the country who have been through this same process, sharing stories.

“It’s a sublime and beautiful experience, a wonderful reprieve from daily life.”

Image shows a performer on the edge of a 2/5 tonne block of ice suspended from a crane
Thaw takes place on top of a 2.5 tonne block of ice suspended from a crane

melting away

“At the other end of the scale, at Royal Albert Dock, we have an extraordinary spectacle from an Australian company called Legs On The Wall called Thaw,” said Bradley

“This production takes place on a 2.5 tonne block of ice suspended above the dock on a crane.

“Each day it runs for eight hours with a performer on top trying to navigate the changing shape of the block as it starts to melt.

“There’s a sense of jeopardy but also a wonderful soundscape that provides a chance to reflect and think very hard about what’s happening to the planet and the climate emergency.

“I think this will be one of the abiding images of this year’s festival – it runs on August 24 and 25, from 1pm-9pm at the University Of East London’s Royal Docks campus.”

Image shows dancers in tartan kilts, white shirts and blue trousers
Dancing City is set to take place in Stratford this year

miraculous movement

On September 7, from 1pm-6pm, a number of areas in Stratford will be awash with many forms of movement.

Dancing City is an event that is really dear to my heart,” said Bradley.

“We set it up at Canary Wharf in 2003 and people have come to really love that event.

“This year it will take place at East Bank, the Queen Elizabeth Olympic Park and in Stratford town centre.

“There’s a phenomenal range of dance companies taking part.

 We’re working very closely with Sadler’s Wells East and East London Dance as well as other partners including Stratford Cross, UCL and the London College Of Fashion. 

“What will be wonderful about it is that it will be taking place in the midst of the Paralympic Games in Paris.

“I co-directed the London 2012 Paralympic opening ceremony, so there’s a personal history there and we’ll be presenting work led by deaf disabled artists.

“It feels wonderful to be continuing that Olympic legacy 12 years later.

“One of the pieces is called Synergy and has been choreographed by Mark Smith, who worked on the Paralympics with me.”

Image shows a woman with a pram participating in a Parkworks event at Greenwich + Docklands International Festival 2024
Parkworks is set to bring a day of family fun to Stratford

this year and the future

“One of the things that we will be doing next year is marking our 30th anniversary,” said Bradley.

“It’s enormously satisfying to see that GDIF is still there thanks to our partners.

“It seems to me that this will be a moment where we should be taking stock and thinking about what the next three decades will look like.

“Back to this year and we have A Ballad Of Thamesmead on September 6 and 7 at 8.30pm.

“It typifies what we aim to do – to create something miraculous and wonderful that reveals the story of this emerging part of London.

“Dante Or Die have created a piece around a clock tower, which originally sat in Deptford before the GLC transported it by barge down the Thames and rebuilt it as the centrepiece of Thamesead town centre.

“An 18th century structure improbably located in the middle of the 1980s development.

“Then my final highlight is festival of family funParkworks, which takes place on August 25 and 26 from 1pm-6pm in Stratford Park.

“There will be a giant interactive climbing frame built from bamboo and parents with prams choreographed with headsets.”

key details: Greenwich + Docklands International Festival

The Greenwich + Docklands International Festival runs from August 23 to September 8, 2024.

All events are free to attend. These highlights are the tip of the iceberg.

Find full listings for the festival here

Read more: How Toby Kidman created a pub with soul at the Pacific Tavern

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

W’air Sneaker Laundry offers sustainable cleaning in Canary Wharf

Brand has expanded its east London operation using air, tapwater and detergent to get stains and muck off fabric trainers

A man cleans a fabric trainer with a W'air device at the brand's Canary Wharf branch
A W’air device is used to clean fabric trainers at the Canary Wharf branch

Subscribe to our free Wharf Whispers newsletter here

The world increasingly lives in trainers.

Rewind 20 years and a typical Tube train on a weekday would be filled with commuters in smart leather shoes.

This was the boom time for cobblers and manufacturers of shoe polish. 

But the world turns. The pandemic accelerated a process that was already well underway.

A more casual attitude to clothing in many workplaces has now found its feet – for comfort, for style and for simple economic reasons, the trainer has won out. 

The logic of having a completely separate wardrobe for work and play, when so many industries no longer demand it is faltering.

But that also leaves us with a problem.

While a brush and a pot of polish were enough to refresh a pair of brogues, sneakers come in a much wider variety of styles and materials, providing a greater challenge when it comes to cleaning.

One might spend a painstaking evening with an old toothbrush, purchase an esoteric collection of products for the purpose or chuck them in a washing machine in a pillowcase – the latter not great for either the footwear or the appliance.  

But there are other options. Recently opened in Canary Wharf, W’air Sneaker Laundry offers services specifically tailored to shoes featuring fabrics in their design – elements that are especially prone to staining.

It all started with a machine developed to clean clothes.

W'air Sneaker Laundry in Canary Wharf, with two men working behind the counter
W’air Sneaker Laundry is located under One Canada Square in Canary Wharf

the origin: W’air Sneaker Laundry

“The device started life at Unilever, where it was designed before being picked up by Pilot Lite Ventures, which launched it as the world’s first eco-friendly handheld fabric care device,” said Kate Rixon, retail lead at W’air Sneaker Laundry.

“It uses cold tapwater and air with a bit of detergent, so it got its name as a blend of water and air. 

“I’d spent 30 years working for retail giant Arcadia until it went into administration in 2021 and joined Pilot Lite as a consultant.”

Initially, Kate sold the W’air  services into retail businesses such as Tommy Hilfiger and Calvin Klein, using it to spot clean stains and refresh garments in their stores.

“The whole ethos of W’air is sustainability,” said Kate.

“Garments in shops can get stained from children’s sticky fingers, make-up and even blood.

“Historically, those might be sent to landfill if they weren’t cleaned. W’air is about preventing that and also about reducing water use.

“Often garments don’t need washing, the stain just needs to be removed. 

“The W’air device only uses cold water and air plus a mild detergent which gives clothes a fresh smell so you’re saving on water and electricity.”

Adding another string to the company’s bow, the decision was made to target trainers with a consumer-facing venture.

Image shows W'air Sneaker Laundry operations manager Oliver Grout, a man with long brown hair and a moustache in a blue top
W’air Sneaker Laundry operations manager Oliver Grout

dipping a toe in

“We decided to diversify into sneaker cleaning and opened a kiosk at Westfield Stratford City to test the market,” said Kate. “Now we’re in Canary Wharf too.

“People are wearing trainers a lot more now, so that’s one reason we went down this route alongside our garment cleaning business.

“The W’air device is a pressure pump and it works a bit like a steam cleaner only with cold water. It flushes out stains on fabric like oil, make-up, red wine and soy sauce.

“Then you just need to let whatever you’re washing dry overnight and it’s ready to go.

“Because there’s a slight fragrance with the detergent, it also refreshes clothes and sneakers, removing any odours without using chemicals like Febreze.”

As operations manager, Oliver Grout is the man charged with running the Canary Wharf and Stratford sites.

Now aged 21, he embarked on a retail career with Waitrose before swapping the supermarket for W’air. 

“After training, we started off in Westfield and had a really good year before deciding it would be worth dipping our toes in Canary Wharf,” he said.

“The W’air device is part of our cleaning toolkit – it’s not a magic machine that can get rid of everything.

“But it does an amazing job on fabric trainers including suede and canvas, where the dirt can be embedded.

“It’s a targeted cleaner, and works very well with old stains which might otherwise be difficult to remove with your normal equipment. That’s where it really shines.

“It’s also good at removing excess dirt.

“If you’ve been out in fields with your shoes caked in mud, using a brush can just embed the dirt more deeply in the fabric.”

blasting away

“With the W’air device, you aim it at the dirt and it blasts it up and away from the shoe, rather than smudging it in further,” added Oliver.

“In addition to cleaning, we also offer deoxidisation.

“For example, white soles on trainers can start to bleach from exposure to direct sunlight, so we have machines which will reverse that process and restore the shoes back to their proper colour.

“Having had staff members with connections to Canary Wharf, we thought it would be a good area for our services.

“You get a lot of people passing through the malls whether they live here, work here or are just visiting.

“It’s hard to pinpoint our typical customer, but we see a lot of lifestyle sneakers because they get taken out and worn so much.

“People do bring in shoes that have been lying there for ages or hidden away in cupboards for anything up to a year.

“We won’t always be able to make shoes look like new, but we can smarten them up so they can be worn again.”

W’air recommends purely leather trainers are best taken to the cobbler, as its technology is much more geared towards cleaning fabric.

To that end, the firm also offers spot cleaning for garments and handbags at its sites.

The focus, however, is on trainers and W’air Sneaker Laundry will be popping up outside Waitrose on August 14, 2024, to demonstrate its cleaning powers to Wharfers in more detail.

Alternatively, drop into one of its branches and find out more.

key details: W’air Sneaker Laundry

You can find W’air Sneaker Laundry’s Canary Wharf branch in the mall underneath One Canada Square.

The business is weekdays from 8am-6pm and from 10am on Saturdays and 11am on Sundays with the same closing time. 

Standard cleaning services for sneakers start at £30.

The business also has a branch at Westfield Stratford City.

Find out more about the brand here

Read more: How Toby Kidman created a pub with soul at the Pacific Tavern

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

William College opens in Stratford with two law degree courses

We talk to former barrister and Planet Education Networks director, Professor Cedric Bell, about the group’s new east London operation

Image shows Planet Education Networks director Professor Cedric Bell, a man with white hair and glasses wearing a blue suit
Planet Education Networks director Professor Cedric Bell

Subscribe to our free Wharf Whispers newsletter here

William College is set to open its doors in Stratford, welcoming students on its first two courses in September, 2024.

The campus will initially offer an LLB in law over three years plus a business and management (law) course with a foundation year over four.

Both will be accredited by a leading university.

The launch is the latest from Isle Of Dogs-based Planet Education Networks (PEN), which now operates a total of seven organisations including the Elizabeth School Of London and the Victoria College Of Arts And Design.

PEN director, Professor Cedric Bell, said: “William College will be where we have our law, criminal law, policing and criminology courses to complement what we’re doing with business and management at the Elizabeth School Of London.

“There is a real synergy between business and law and the latter is very popular with our student constituency.

“We don’t tend to have traditional university students – ours are often older, in their mid-to-late 20s or early 30s, and have domestic caring responsibilities.

“A lot of them are interested in studying law, whether to become solicitors in their own right or because they want to provide support for people in their communities on human rights or immigration issues. 

“Having been a lawyer myself at one stage, I see it as a good qualification.

“It opens up a range of great career opportunities.”

Image shows the exterior of William College in Stratford, an office block with yellow window frames
William College in Stratford is set to open in September 2024

reaching full potential

PEN’s philosophy is very much about providing opportunities for “lifelong learning” as an agent of societal advancement – an ethos common across its operations and one that especially resonates with Cedric.

“I have a sympathy with people who may not have attained their full potential as yet,” he said.

“When I was younger, I struggled academically – I couldn’t read until I was seven – and the teachers at the school I attended in Belfast were not keen to encourage me because they felt I wasn’t up to it.

“I did better at A Level than I was expecting and, as a result, felt studying law was more realistic and attainable.

“I decided to take my future into my own hands and went to university.

“Personally, I don’t think you can judge a person by what they’ve achieved in their teens or when they were younger.

“That’s why we’re keen on widening access to give people a genuine opportunity to fulfil their dreams.

“By and large the students we have take a conscious decision. They don’t rush into it.

“For many who have been away from formal education for a number of years, it’s a huge step of faith to come back into it – but once they find they have the courage to do that and once they realise they’re in a supportive environment, they work very hard, because they’re more conscious of the commitment.

“For this reason we’re comfortable about offering law, because it’s a serious discipline, and it resonates with some of the decision-making of our students.”

Image shows William College's reception area with LED lighting and a silver logo
The college will offer two law-based degree courses when it opens

at the heart of Stratford: William College

The new campus is based on Stratford High Street, a few minutes’ walk from the area’s main station, offering connections to the Elizabeth Line, Jubilee, DLR, Overground and national rail services. 

“The facilities we offer are excellent, William College is very well appointed,” said Cedric.

“We have a large reception area and spaces over a number of floors, which all emphasise that students are in an environment where they can connect with other like-minded people, a place that’s conducive to their needs.

“We’ve put a lot of resources into it, which we’re happy to do, because we’re in it for the long term.

“Choosing Stratford was both historical and an extension of our philosophy at PEN.

“We’ve always been in east London, so our roots are very much here, and we’re very committed to working with those from less fortunate backgrounds. 

“If you look across the group, we’ve positioned our campuses in big cities so the communities we want to serve can access them easily. 

“Stratford is also very good in terms of travel – it’s become a thriving place.”

Image shows Willaiam College's library with shelves, seating and computers for students to use
Facilities at William College will include a library area

aimed at a local audience

“Nearly all our campuses concentrate on attracting students from the UK rather than people from overseas. 

“Increasingly, more and more young people are asking themselves why they should do a degree course.

“What I’ve found is they ask two questions – will this course increase my employability and is it good value for money?

“The two main dynamics are employability and affordability. I’m not saying that a university degree is the best way forward for everyone.

“But I always say to young people: ‘Don’t put a glass ceiling over your head’. If you aspire to do something, you’re more likely to achieve it.

“The majority of people who studied law with me at university expected to practise as solicitors or barristers throughout their careers and I’m sure most have done that.

“But I enjoyed teaching law more than practising as a barrister and I had an opportunity within business and I built up a company, working in Malaysia and Africa.

“I can’t say that I thought while I was at university that my career would take the steps it has done.

“While law will obviously be our flagship course – with policing and criminology an extension from that, forming a group of courses – business and management are natural partners too.

“I work on the principle that you might be a very distinguished and capable musician, but to harness those talents you need to know something about how to run a business. 

“An awful lot of law in practice is dealing with business, so we want to optimise our students’ skills for their post university careers.”

Image shows a meeting room at William College with leather chairs and a blue and white colud design on the ceiling
William College’s degrees will be accredited by a leading university

key details: William College

William College is located in Stratford and is currently offering two degree courses, one in law and one in business and management (law).

Find out more about the courses here

Read more: How Toby Kidman created a pub with soul at the Pacific Tavern

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

East Bank director Tamsin Ace on collaboration at Stratford campus

How Sadler’s Wells East, London College Of Fashion, UCL East, BBC Music Studios and V&A East are coming together at the cultural hub

Image shows Tamsin Ace, a woman with curly blonde hair in a black denim jacket in front of buildings at Stratford's East Bank
East Bank director Tamsin Ace

Subscribe to our free Wharf Whispers newsletter here

East Bank is, arguably, the final great piece in Stratford’s Olympic legacy jigsaw.

Comprising significant bases for five totemic institutions, it’s set to be fully open by the end of 2025 – 13 years after the 2012 Games put east London in the global spotlight.    

Building on the successes of the Queen Elizabeth Olympic Park – including all the former sports venues and the extensive residential and commercial regeneration that has taken place locally – East Bank delivers something different for the area.

Even if just one of the London College Of Fashion, the V&A, the BBC, Sadler’s Wells and UCL had chosen to create a new base in Stratford, it would have been seen as a triumph for the architects of the Games.

That all five are committed to the project gives East Bank a kind of cultural and educational heft that hasn’t been seen in the capital for decades.

With four of the organisations sitting proudly overlooking the park on the edge of the River Lea and UCL a short walk away, the concentration of is palpably powerful.

Image shows a sculpture of the Earth hanging inside a large concrete atrium at UCL East on the Queen Elizabeth Olympic Park
UCL East is now fully up and running

greater than the sum: East Bank

There’s a wealth of potential for collaboration and interaction between the five, but the project isn’t leaving things to chance and happenstance.

Tamsin Ace arrived as director of East Bank in September last year – more or less at the same time the London College Of Fashion began welcoming staff, students and visitors to its new campus.

With UCL East also fully open and Sadler’s Wells East set to launch later this year, it’s her job to help maximise interaction between the organisations for the benefit of all – cementing the cultural legacy of the Games.

“My role is to support and enable all these institutions to come together and to make sure they build on each other’s ideas and resources, while also thinking about how they can connect better,” she said.

“It’s a gift, because all of these partners want to be here and to connect.

“They all want to put down roots and have a home in east London, to listen and learn from the amazing heritage and history of the creative communities that have been in this area long before East Bank was even a twinkle in London’s eye.

“To do that I have the full support of the project’s board, which is made up of the principals of the five main partners.

“I’ve got a pass to all of the buildings so I can work from any of them and also understand their programmes and the different ways they work.

“We have creative working groups to discuss opportunities and plans, so my job is to have my ear to the ground, to know what everyone’s thinking and planning.

“It’s also to be out in the community, being really visible, talking to people and hearing what their priorities are so I can help create links.”

Image shows a computer generated picture of the London College Of Fashion, V&A East, BBC Music Studios and Sadler's Well's East at East Bank
An artist’s impression of how East Bank will look when work is finished

cultural programming

Having studied drama at university, Tamsin initially headed for the classroom after realising that acting and “being a Spice Girl” weren’t really for her.

But life as a teacher wasn’t right either and she wound up working for small arts centres instead.

“I was engaging with children and young people and through that found out about this kind of role – developing ways to get different audiences involved and to unlock and learn from their creativity,” she said.

“I love it when the magic comes together and something you hadn’t thought possible is created.”

After more than a decade doing just that at the Southbank Centre – “implementing festival methodology to create the feel of a bustling port city at arts venues by programming around central themes” – and roles at the Museum Of The Home in Shoreditch and at the London College Of Fashion, she’s come to East Bank to help fulfil its 2012 legacy promise.

“All five of our institutions have got public-facing programmes and my job is to connect the dots,” she said.

“We’re all talking all the time. It’s about collaboration, sharing resources and ideas, and it’s also about embedding ourselves in the community.

“It’s also about being open with our priorities and aims, and properly connecting with people who are living and working here.

“Over the last seven years, the organisations have all been building links with key partners such as schools to build programmes that respond to the needs and values of the people locally.

“Ultimately, we want visitors, students and staff to be able to navigate East Bank’s five buildings and understand how they connect to each other.

“In 10 years’ time I would love to see large-scale programming across all of the organisations that builds on their amazing creativity and skills.”

Image shows a curved concrete staircase at the London College Of Fashion in Stratford
Students and staff are already enjoying the London College Of Fashion’s new base

a new hub for creativity

“I think this place can be as successful as the Southbank Centre – there will be enough for everyone here – but I think they are two very different offers,” added Tamsin.

“There’s a magic about coming to this part of the city with its busy, bustling shopping experience at Westfield and then East Bank for culture and creativity.

“I think if we get the local story right and have a programme that is relevant to the community then we’ll get the world right too.

“Tourists will come because they want to feel they are part of events that really do mean something.”

While University College London and the London College Of Fashion are up and running, something of a watershed moment is coming for the project with the opening of Sadler’s Wells East later this year.

“That will be the first of our cultural partners to have an offering as part of the night-time economy and it will be really exciting to see how the evening shows and workshops change this space,” said Tamsin.

“Sadler’s Wells has also got its hip-hop academy opening, so we’ll have 16 to 19-year-olds learning and practising on-site.

“The building has been designed with an outside and inside feel, so we’re hoping people will get the idea of dance tumbling out into the public realm and people will come to see the next generation of dancers performing or warming up.

“I’m really excited about this summer because this is the time we’re really starting to build that  excitement and buzz – that East Bank is a place you can come and bump into amazing art and ideas.

“It’s a bit of a taster of what’s to come as we build and grow towards total opening by the end of 2025.

“It’s exhilarating and I can’t wait to see how it feels when all five organisations are open. 

“You might be walking from UCL over to the Stratford waterfront and know you’ve got a BBC orchestra rehearsing in one of the studios, a big exhibition at V&A East, dancers performing on the community dance floor outside Sadler’s Wells East and a fashion show being cooked up at the London College Of Fashion. 

“I want everyone who comes here to feel that same sense of excitement and pride we all felt around the 2012 Games themselves.”

Image shows a dancer dressed in black interacting with a staircase ahead of Greenwich + Docklands International Festival in Septemeber
Greenwich + Docklands International Festival is set to come to Stratford in 2024

coming up at East Bank

This summer is when things really start to happen at East Bank in 2024.

Activities kick off with the Great Get Together on June 15 – a free community event at the Queen Elizabeth Olympic Park with activities spanning music, dance, arts, sports and, naturally food.

Then, there’s the UCL Festival Of Engineering on July 15, a celebration of 150 years of advancements in technology, problem solving and creating things.

July will also see London College Of Fashion students present their work, with an exhibition at the East Bank campus, while V&A East will unveil its Made In East London commission – artworks that will be displayed on its exterior.

August is all about the hip hop, with breaking sessions at Sadler’s Wells East scheduled for 3, 5-8 and 9-10. 

Then, September 7 sees the Greenwich + Docklands International Festival pitch up at neighbouring Stratford Cross with its Dancing City programme.

Find our more about the campus here

Read more: How Third Space has expanded its offering at Canary Wharf

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com

Subscribe To Wharf Life

Eclipso Life Chronicles brings evolution to Westfield Stratford City

Virtual reality experience sees guests transported back in time to meet exotic creatures of the past

An image of four people wearing black virtual reality visors to explore Eclipso Life Chronicles
Visitors don VR headsets to explore Eclipso Life Chronicles

Subscribe to our free Wharf Whispers newsletter here

Eclipso has unveiled Life Chronicles, the latest virtual reality presentation to arrive at its Westfield Stratford City facility.

The experience is a collaboration with content producer Excurio and the Museum D’Histoire Naturelle of France, takes visitors on a time-travelling romp from the first creatures in the primordial soup to the emergence of early humans.

It’s the second immersive experience to play at the east London facility and is now running concurrently with pyramid exploration adventure Horizon Of Khufu.

Lasting 45 minutes, Life Chronicles sees participants don VR headsets to pursue a robot guide called Darwin and scientist Charlie as they travel through 3.5billion years of evolution on a quest to return to the present.

Along the way they both offer snippets of information about the environments and some of the animals encountered.

While the story is linear in nature – a quest to recover lost pieces of tech – the various places presented can be explored freely by visitors, who can get up close with a range of sharply rendered digital flora and fauna.

Images shows a rendering of ghostly humanoid shapes in a forest environment from Life Chronicles
Visitors appear as ghostly shapes, guided by Charlie and Darwin

excited by Eclipso Life Chronicles

“We’ve been super excited about this content coming to London,” said venue director and UK spokesperson for Eclipso Karl Blake-Garcia.

“It’s been a year in the making and it’s a topic that people may not have revisited since they were at school.

“What we find, especially with adults who bring their children, is that they fall in love with the subject all over again.

“What we wanted to do was present these environments so people can have those moments of nostalgia while learning about evolution and dinosaurs when seeing them as if they were standing right there.

“It’s an incredible experience and there’s nowhere else you can do something like this.

“While the most popular part of the experience is probably the Jurassic era, the more obscure moments in Earth’s history are also really appealing to a lot of people because not everybody knows about them.

“Personally, I love entertainment that gives me that ‘wow’ reaction.

Image shows an artist's impression of dinosaurs meeting Triceratops in the VR experience
The experience features and encounter with dinosaurs

finding a favourite

“My favourite part of Life Chronicles is probably walking on the edge of a cliff just after encountering some prehistoric dwarf elephants – that’s very cool.

“But I also love being under the sea and seeing the ancient aquatic life in the oceans swimming past.    

“No matter what you’re interested in, there are things that will resonate.

“The experience covers plant and animal life as well as early human history and it’s very important, because the Earth’s past is a really big part of who we are today and why we are the way we are.

“The biggest joy we get at Eclipso is seeing the raw, unfiltered emotion from people leaving the experience.

“With our Egyptian experience, I’ve seen people come out in tears of joy because they’ve got to experience the pyramids.

“VR is like magic – I love that Eclipso is able to create these really beautiful moments for people – it’s touching and amazing to think that all they are doing in reality is walking around an empty space that has some black and white stickers on the wall.

“I can’t wait to see what the reaction will be to Life Chronicles as we see more and more people join us for the experience.”

Images shows an artist's impression of prehistoric sea creatures in the VR world under the ocean
Visitors travel back to the ancient ocean

accessibility at Eclipso Life Chronicles

Eclipso’s VR jaunts are suitable for a wide range of participants including children – although those visiting will need to be able to stand and walk for 45 minutes without a break.

 While in the virtual landscape, participants see people in their group as named ghostly outlines, while participants in other groups simply appear as anonymous human shapes (so visitors can avoid bumping into each other). 

Real walls appear as bright red grids to prevent the immersed from bumping into them.

This rendering shows microscopic creatures as they appear in Eclipso Life Chronicles
Life Chronicles includes a trip to the primordial soup

tried and tested

While significant efforts have been made to ensure the info imparted by Charlie and robot cube and time travel device Darwin, is historically accurate, the attraction of Life Chronicles is really in its visual chutzpah.

There’s some sort of plot that means it’s necessary to collect techy orbs, strewn throughout our evolutionary past, but the joy is more in the journey, than the destination. 

With VR goggles on, a wonderful, if somewhat stylised carousel of worlds unfolds as we ride a trilobite, narrowly miss a collision with an Icthyosaur and get caught in a Mexican stand-off between T-Rex parents and a group of Triceratops. 

But as each new location pops into view, there’s an irresistible temptation to simply kneel down and fixate on the subtle textures employed to render a tiny insect or the feathers on a parrot. 

While there’s a spot of video game gimmickry as we shrink, grow and fly on imaginary platforms, the real magic comes in simply seeing extinct animals wander out of the undergrowth.

It’s as close as the current tech will currently allow to that burst of excitement when one encounters a real wild animal.

The only frustration I felt was that I couldn’t pick up a tiny prehistoric horse and bring him home – maybe that’s the 4.0 iteration.

Images shows a painting of dwarf elephants as they appear on a cliff edge as part of the experience
Dwarf elephants feature in Eclipso Life Chronicles

need to know

Life Chronicles is currently running at the Eclipso Center at Westfield Stratford City.

The facility is open from 9am at weekends and from 11am on weekdays. Adult tickets start at £21 with tickets for under-18s and concessions costing £18

Find our more about the experience here

Read more: How The Body People brings movement to East Wick And Sweetwater

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

How The Body People brings fitness to Eastwick And Sweetwater

Muti-purpose venue near Stratford and Hackney Wick is Chloe Redmond’s first movement studio

Chloe Redmond, entrepreneur and owner of The Body People – a young woman with long dreadlocks in a black top in front of a green, gold, black and white geometric wax print fabric
Chloe Redmond, entrepreneur and owner of The Body People

Subscribe to our free Wharf Whispers newsletter here

“The Body People is my baby,” said Chloe Redmond.

“She’s my first experience of owning a studio – a place where I could bring all forms of movement together, fitness, aerial disciplines and dance.

“But I also wanted it to be a space where you can mix and blend – focus on spoken word, photography exhibitions or rehearsals, for example – a place that would be multi-faceted.”

And The Body People in East Wick And Sweetwater – a residential development on the western edge of the Queen Elizabeth Olympic Park – is just that. 

Pale green silks hang neatly braided from the ceiling, squares of wax print fabric in green, gold, white and black hide exercise bikes from view and golden poles run floor-to-ceiling in readiness for forthcoming acrobatics.

Everywhere there’s wood, splashes of colour and foliage.

For studio owner Chloe, it’s a dream made real – the culmination of 14 years working as a dance and fitness instructor in and around her native Walthamstow.

Chloe Redmond, wearing a khaki tracksuit with a crop top raises her hands in a fitness studio while participants practise Pilates movements on the mat
Chloe teaching Pilates at her studio in east London

starting to move

“I’ve always moved,” she said.

“I’m dyslexic and have certain processing disorders that meant I was classed as a dumb person at school. But I was strong and fast.

“I was really fortunate to be supported by my parents and to be able to do everything from gymnastics to athletics and dance.

“I graduated as a filmmaker, but I decided teaching people dance and fitness was what made me feel alive – it took me to another level.

“When I came back from university, I thought I ought to do some dance classes.

“When I couldn’t afford my gym membership any more – they said that they’d heard I taught and that, if I were to teach classes, I’d get access for free.

“So I retrained. I just love seeing people’s eyes come alive when they feel good and experience that confidence.

“Also, you get applause at the end – you don’t get that in every job.”

A woman tries out aerial silks at The Body People. She is wearing a purple top and grasping two lengths of green silk suspended from the roof
The Body People offers a wide range of classes including aerial silks

finding a spot for The Body People

“When you’re just a teacher on your own, running around to other gyms, you’re limited in what you can do,” said Chloe. 

“That’s why I started looking for a space.

“I knew I wanted somewhere I could pull communities together, somewhere I could put my unique black woman’s touch on – a place I could make beautiful the way I wanted it. 

“But I struggled to find somewhere – I had so many offers rejected in Walthamstow.

“Then this place came up and it made sense, being in the middle of Stratford and Hackney Wick.

“You’ve got the old and the new here, which is important to me – those born to the sound of Bow Bells and people who have moved out of the City.

“It’s really nice to be a part of creating this new community. 

“We’ve had a lovely reaction from the local residents who live above and around us.”

A woman practices pole dancing on a brass pole hanging upside down with her hear loose
Pole dancing is available at the Eastwick And Sweetwater venue near Stratford

interior vibes at Eastwick And Sweetwater

Since opening the doors in November, Chloe has unquestionably put her stamp on the place, creating a backdrop packed with personality.

“It’s important to me that people come in and see a well-seasoned place – we have hot sauce in the fridge,” she said.

“I didn’t want it to be bland, sterile or stagnant because that has been my experience in some places.

“It was a concrete shell, and I wanted to keep something of that in the studio.

“But It was also important to me to get my Africa-print fabric from a Nigerian woman in Liverpool Street and to include items such as masks and fans that have been in my family from Ghana or Kenya for years.

“My background is also English and Irish and I wanted a place where people could walk in and feel a black woman’s touch.

“That’s in the textures of the plants and the things I’ve put in here.

“We’ve got boxes and baskets for people’s belongings while they train instead of lockers, to create a woody, earthy feel. 

“Then there are bolsters for Yoga made by my mum, Jo Redmond.

“One thing I do know is that when other black women come here there is this connection – a moment of things looking familiar to them.” 

A group of people participate in a spin class on exercise bikes at The Body People
The class timetable also includes spin sessions for cardiovascular fitness

building The Body People timetable

At the core of The Body People’s offering is its class timetable, with a wide range of sessions on offer.

“You can be up on the ceiling, down on the floor, on a bike, working out on a mat or moving to music,” said Chloe. 

“What you want to do depends on their interests and background.

“Some people may come in and say they’re bored with the gym – that they want something exciting and different and want to do it with a group of people led by an instructor.

“For them, we might recommend the more exotic classes like aerial silks or pole dancing. 

“Then there are people who are pregnant or who have just had a baby and want pre or postnatal classes, which we also offer.

“Some people have become die-hards and this studio is now their second home.

“Others just fancy a nice mixture of things like a step class, which is much more dance-like than it was back in the day – a lot less robotic.

“We also offer dancehall and commercial dance for those who want that variety.

“When designing the timetable, I wanted a full spectrum, imagining someone who would be able to come to a class every day and do something different.”

A group of people participate in a step fitness class wearing workout gear and trainers
Step classes are on offer at the venue

living the dream in east London

“I am a very sensitive and emotional person and I feel it’s important to champion more women who are business owners and in touch with a full range of emotions,” said Chloe.

“I’ve had moments where I’ve been in tears – happy and sad – times feeling really chuffed with myself or frustrated with the little things.

vBut I have to keep going – life isn’t perfect.

“There have been some really lovely moments where I’m teaching a Pilates class and thinking that, 14 years ago I started this kind of movement, knew I wanted my own place and now I’m in it and it’s beautiful and lovely.

“For the most part it’s a really happy experience.

“Every morning I walk in and say hello to my baby – the studio – and she speaks back to me when the music plays.

“Everyone who comes in feels they have come into a tranquil space – it just feels safe and inclusive.

“While I don’t have a favourite class – that would change daily – I have had some very special moments teaching Pilates when it’s felt like things have come full circle.

“I remember feeling nervous and anxious in the earliest days of teaching Pilates at my mum’s health practice in Walthamstow, but also that I loved it – supporting others.

“I knew then that I wanted my own place, not just for Pilates, but for dance and fitness too. 

“I’d always kept my eye out for spots which were coming up, and teaching here – 14 years later – means I’m getting my dream.

“Now I just want to keep doing what I’m doing.”

An image of The Body People studio which has a brown wooden floor and concrete walls with silks hanging from the ceiling and foliage down the walls
The Body People is a multi-purpose studio space between Stratford and Hackney Wick

need to know – The Body People

The Body People is located in Copper Street at East Wick And Sweetwater and operates a varied timetable over seven days.

Standard single session prices start at £13.

Memberships start at £146 per month, with full gold membership covering all classes in both E20 and Walthamstow is £162 per month.

Find out more about the studio here

Enter Wharf Life’s prize draw to win a cruise on a Hot Tub or BBQ Boat here

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life

Stratford: How Awoke Plants is serving up peat-free greenery to east Londoners

Sioḃán Wall’s mini-garden centre can be found at View Tube on the edge of the Olympic Park

Sioḃán Wall, founder of Awoke Plants

Subscribe to our free Wharf Whispers newsletter here

Coincidentally, Sioḃán Wall’s career has consistently featured the earth beneath our feet and the places that we live in.

Having studied German literature at university, she embarked on a career in logistics, working for DHL as it consulted on what to do with all the excavated matter from the forthcoming construction of Crossrail. 

A move into project management saw her transfer to Bechtel, directly working on the epic scheme she’d helped plan – shifting millions of tonnes of material, dug out for the Elizabeth Line’s tunnels, to help build Wallasea Island Wild Coast – an RSPB nature reserve covering the Crouch and Roach estuaries in Essex.

Following that, a job in the housing industry beckoned, as head of construction and logistics at Barking Riverside – the vast east London regeneration scheme on the banks of the Thames.  

“After nearly four years, I was made redundant and I really wanted to work for myself,” said Sioḃán.

Awoke Plants is my first little business and I opened it last year.

“My local garden centre – Growing Concerns, on the edge of Victoria Park – had just closed down and I’d been doing community gardening with the local Women’s Institute.

“We were all mutually disappointed by this because we felt there was a need for one. People still wanted to buy plants locally, get advice and enjoy browsing.

“Garden centres aren’t just about plants – you can get everything you need – gifts, cards, pots, tools and accessories.

“Outside London they are often day trip destinations – you get a lovely experience, cake in the cafe and so on. In the capital we miss a bit of that. 

“I started Awoke to learn the trade and switch over to gardening.

“I did a future gardeners course, sponsored by the London Legacy Development Corporation, which employs Idvere – a garden maintenance firm.

“That included work experience on the Queen Elizabeth Olympic Park and really introduced me to horticulture as a career.

“It also allowed me to make contacts at Idvere, so I continue to work part-time for them – this winter I was out on the park.”

Sioḃán took all that experience and poured it into a small unit at View Tube on The Greenway in Stratford – a community of small businesses, housed in former shipping containers at the edge of the park.

Awoke Plants, in addition to a wide selection of grown specimens, sells seeds, pots, gifts and kids’ kits – pretty much anything the urban gardener might want available online or in person.

Awoke Plants boasts an extensive array of plants, products and gifts

Reopening its doors in March, the business sells troughs, baskets and upcylced containers of plants – all of which have been grown without peat.

“It’s a natural resource that can’t be replaced in our lifetimes,” said Sioḃán.

“It takes hundreds of thousands of years to make – it’s essentially rotted down mosses, leaves, vegetation and trees, that lived millions of years ago and decayed to form bogs, moorland or fens.

“For centuries humans have been draining the land, drying out the peat and digging it up to use in horticulture.

vBy doing this we’re taking something that absorbs and holds carbon and releasing it. 

“It’s currently hard to find plants which have been grown entirely without peat, but that’s what we offer here.

“And there are great alternatives. I’m using a mix of coia, which is chopped up bits of coconut husk, worm castings for nutrients, sand or grit and compost.

“All of these hold moisture and micro-nutrients, which help support a healthy root structure and growth period.

“In this area, gardening is all about how to decorate our small gardens and balconies with as much attention as we would give to our kitchens, dining rooms or bedrooms.

“There’s so much you can do. You can grow food, flowers or exotic plants in small spaces.

“The key elements are making sure you’ve got a container which will fit in the space and some light.

“Then, you just need to remember to water, feed and look after the quality of the soil.

“We can also fill our homes with houseplants.

“I’d like to encourage people to experiment. Some species will work on widow sills, for example. 

“If you’re thinking of growing vegetables, then summer leaves, micro-greens – seedling salad leaves, bean shoots and so on – only need to grow to one or two inches before they’re ready to harvest – they’re a really quick turnaround for salads and are packed with nutrition.

“They can be the most expensive things to buy in a supermarket, and they’re so easy to grow.

“If you do have some outdoor space, even if it’s small or north-facing, think about having flower boxes on the railings, or use a corner to do a rockery-type garden – a container with sedum or mosses, and low-growing plants that love shade.

“All of this is possible in London.

This potted specimen costs £9.99 at Awoke

“Not only do plants give you something to look at, they can be used to screen you off from tall buildings and they take in carbon dioxide and release oxygen.

“They’re also generally good for your mental health and wellbeing.”

Sioḃán has big plans for her small garden centre, including expanding to a bigger site when the time is right.

“It was really exciting to open last year and it’s evolved since then,” she said.

“Once I’d got myself into the mindset, with my children now at school, I thought that I should just go for it. 

“Working for myself, the only limit is my self-belief in how far I can go.

“I really want to make my business meaningful for this area – there’s a lot of possibility and a lot of growth potential.”

Watch this space. 

  • Awoke Plants reopens to the public in March, 2024. In the meantime, orders can be collected from the garden centre or Bridget’s Cafe in E20. Bike delivery options are also available in selected east London postcodes for a fee of £5.  

Find out more about Awoke Plants here

Awoke Plants is based at View Tube near Pudding Mill Lane DLR

Read more: How Canary Wharf Group has launched Wharf Connect, a network for early career professionals

Read Wharf Life’s e-edition here

Subscribe to our free Wharf Whispers newsletter here

- Jon Massey is co-founder and editorial director of Wharf Life and writes about a wide range of subjects in Canary Wharf, Docklands and east London - contact via jon.massey@wharf-life.com
Subscribe To Wharf Life