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Greenwich: How the Art Of Zero Living brings sustainable products to shoppers

Store in Greenwich Market stocks more than 400 eco-friendly lines with no plastic packaging

Art Of Zero Living founders Justas Kanapeckas and Vita Viskackaite
Art Of Zero Living’s Justas Kanapeckas and Vita Viskackaite – image Matt Grayson

Vita Viskackaite and Justas Kanapeckas would love you to bring your own containers when you visit their shop in Greenwich Market. But if you don’t it’s no bother. The Art Of Zero Living is as ready to serve curious passers-by just as any convenience store would. But it does it without resorting to single-use plastic.

Opened two months ago, the shop carries more than 400 product lines – all carefully selected by the couple to meet their exacting environmental standards – including 240 kinds of food with 85% certified as organic. 

how did you come to start the Art Of Zero Living? 

Vita: It was born during the pandemic, when we were at home for eight months doing nothing, and we couldn’t shop zero waste, because there was nothing around, so we decided it was the perfect time to start something.

I was working at Itsu in the logistics department as a supply chain coordinator.

Justas: I’d been working in a restaurant as a manager for the last 10 years, so I’m from a retail and hospitality background and Vita knew about supply and logistics, but retail was new for us.

One morning over coffee – we’d already watched a lot of Netflix – and we said, as we were locked at home, we should use the time for something.

The storefront in Greenwich Market – image Matt Grayson

where did you find inspiration?

Justas: We’d read a book by Bea Johnson, who coined the term Zero Waste. We’d always been into nature and, because we have a daughter, we thought it was important to work on that area.

Vita: Bea gave me a kick up the arse. Her ideas had already pushed me to make changes – we refused to buy food in single-use plastic packaging, but during the pandemic we were forced to go back and buy it, because we didn’t have anywhere to buy it locally in Greenwich. When you’re purchasing this stuff every day, you don’t realise – you think it’s normal. 

But when you start living a different lifestyle and then you have to go back, you realise that it isn’t at all.

Food products ready to be dispensed into containers – image Matt Grayson

what will people find in the shop?

Vita: High quality, natural, sustainable food and other products – absolutely nothing that has chemicals in it.

It’s all about being able to trace each product from the beginning to the end of the supply chain. We can provide all the information customers need and we believe in organic food and use all the products ourselves. I’m happy to stand by every single one – if we didn’t like it, we wouldn’t sell it.

Justas: We’ve done eight months of homework and we’re still doing it if we decide to bring in a new line.

Customers can buy as much or as little as they like because the things we sell are mostly not pre-packed. We try to eliminate as much packaging as possible. 

Of course, for first-time buyers we provide paper bags and containers free of charge. We live this lifestyle so we know how to encourage people.

The shop also sells many non-food products – image Matt Grayson

how does it work?

Vita: We explain that to everyone who comes through the door for the first time. Either people go back home and get their jars and containers, or use our bags.

I remember my first time shopping in such a store – it’s very strange if you’re used to a supermarket. You’re afraid to drop the beans or that you might put something in the wrong place, because it’s complete freedom for you to help yourself.

But nobody should worry – we’re always there to advise customers that it’s fine, that they can make a mess and it’s normal. The shop is designed for this. Then they laugh and we make them feel welcome. We want Greenwich to know that we exist, because we are affordable. We said that we were not going to be expensive, even though we are organic. People should be able to afford this food and bring their own containers.

Justas: We’ve had Australians come to our shop – many of them – and they’ve said shops like this are on every corner in their country and wonder why it’s not like that in the UK. We are the first shop like this in Greenwich.

how would you like to develop the brand in future?

Vita: Business is getting better and better – we knew that at the beginning it was going to be very hard.

No-one made a shop work in two or three months, it takes time – one year, maybe two – we don’t know. But this is our idea, it’s our lifestyle and it comes from the bottom of our hearts, so we’re going to fight for it.

Justas: One of the good things is that everyone can buy from us, because they are not forced to buy a lot. We have literally had people spending 83p on nuts or some pasta.

I hope this shop will bring us more attention in general, and maybe we’ll start a bigger project, perhaps open a few more or maybe teach kids in schools – that would be nice. It’s not only business, it’s spreading a message.

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Wapping: How Stirling Eco is bringing art to the booming world of electric vehicles

Founder and CEO Robert Grace is building a moped-focused brand that’s filled with creativity and a flare

Stirling Eco founder and CEO Robert Grace – image Matt Grayson

Creativity courses through Robert Grace like the electric mopeds he designs and sells flow through the streets of London. The founder and CEO of Stirling Eco began his career in decorative ceramic tiling, rising through an apprenticeship to the pinnacle of the industry with a company – Grace Of London – that produces intricate mosaic designs using 12, 18 and 24-carat gold, other precious metals and Swarovski crystals.

So what prompted him to launch an electric vehicle company and base his operation on The Highway in Wapping? 

“Stirling Eco came about because I was asked to decorate a bike – an electric moped – about three years ago by a German company because of my reputation with gilding and ceramics and so on,” said Robert. “I said: ‘Sure, send it over’. This bike was to be decorated for a big fancy show in America and, when I got it, put it together, sat on it and tried it out, I realised there was nothing much like it in the UK.

“We actually stock that model in the showroom now – it’s called the Ridgeback. So we did a bit of product research and we were so far ahead of the curve.

“During the first lockdown, I was fortunate that I was staying for three months in Poole, in my friend’s beautiful house, 80 metres from the sea, sitting in the garden and thinking about what the world was going to be like. When you set up a business, you try to imagine how things will be in five years, but the virus turned everything on its head.

“We couldn’t really see beyond 12 months at the time, but I wanted to work out what could set us apart if we went into this market, just as I was set apart from my peers as a tile fixer by the creative component to what I was doing. We decided it would absolutely be the art side of the business that set us apart with the bikes, so we set about designing something really stylish.

“Primarily it had to be functional because people would buy it to get to and from work – it had to work correctly, but beyond that there was no reason it couldn’t be sexy and fun as well.”

The result was the Electro Ride, a low slung collection of curves evoking classic chopper motorcycles but built for modern urban riding. Powered by a 2,000W motor it boasts a 45mph top speed although comes limited to 30mph, has a range of 30 miles on a single four-hour charge and starts at £2,410 for the entry level model. 

A gilded Electro Ride with Swarovski crystals - image Matt Grayson
A gilded Electro Ride with Swarovski crystals – image Matt Grayson

 “You can buy an electric motorbike that does 70mph for 100 miles, but that isn’t the market that we’re in,” said Robert. “We want to transform the way people travel around cities – that’s the nucleus of our idea, that’s where everything begins. The components we use are pretty much standard – a moped is two wheels, handlebars and a throttle but electric vehicle technology is so fluid at the moment. The motors are getting more efficient, the batteries are lasting longer and controllers are evolving.

“So changing the motors on these to upgrade them is relatively inexpensive – it’s not like changing an engine in a car – and the maintenance on them is really simple. Really it’s just tyres and brake pads.

“That’s why we’re an art-orientated business – we can decorate bikes personally for clients and then upgrade the technology as it becomes available.” 

Walk in to Stirling Eco’s showroom and there’s little doubt that you’re at a dealer with a difference. As well as selling the Electro Ride, the company stocks a range of other electric vehicles including the Vespa-style Trento.

Part art gallery, part den for electric vehicle enthusiasts, it boasts street art murals and paintings and a red carpet area for those seduced by the glitz and glam of celebrity.

Taken as a whole it forms the perfect backdrop to the mopeds – especially the art bikes, which include one gilded in 24-carat gold and festooned with sparkling crystals, available for £25,000.

“It’s the usual analogy of being a very small fish in a very big pond because we’re competing with big brands,” said Robert. 

“If we were in the same room as them we couldn’t compete – we’d get torn apart. So that’s why we’re here on The Highway. What we’ve decided to be here is the most exotic fish in the tank and this is our aquarium. That’s why people’s eyes are drawn to us.

“We’ve got graffiti artists here, but we didn’t want the showroom to look like Camden Town, so there’s a really good objective mix of artwork here, combining the work of the Bickerton Grace Gallery, which I set up with photographer Anne-Marie Bickerton, with what we were doing with the bikes.”

Stirling Eco creative director Tee Blackwood models the Electro Ride
Stirling Eco creative director Tee Blackwood models the Electro Ride

A quick glance through Stirling Eco’s social media channels reveals a brand that’s unafraid to have a bit of fun while creating some buzz, tempting celebrities to mount its bikes and even collaborating with Ryan Reynolds’ stunt double in the Deadpool movies. 

Look beyond the hype though and there’s both a solid business case and an environmentally conscious core to the firm’s operation. 

At the time of writing London’s Ultra Low Emissions Zone (ULEZ) is set for a significant expansion, potentially affecting millions of car owners in just over 120 days.

Robert said: “There’s a massive number of people who will, all of a sudden, have to think about paying £12.50 a day to keep their car in the zone if it doesn’t fit in with the new restrictions.

“Many of those will be two-car families where they need two modes of transport. A lot of our clients are coming in because they can’t afford to keep two cars and they’re seeing us as an alternative. They need to keep one car to visit people outside London because our bikes aren’t allowed on the motorway, but they’re looking to us for a vehicle that’s ULEZ compliant, totally tax-free and that you can ride into the City without paying the congestion charge or polluting the atmosphere.

“We’re doing things properly. You need a CBT at least to ride one of our bikes and they have to be insured. But you also get flexibility – you can take the battery out and into your house to charge it, which costs about £1 for 30 miles.

“As a company we really want to look after people. The batteries are guaranteed for 12 months and we pride ourselves on really good aftercare and like to stay in touch with our clients. We even organise rides and people are welcome to join us.

“The nice thing about these bikes is that when you pull up at the traffic lights you get people asking about them – they really turn heads.

“I’d like to share the story of a client of ours called Greg. He works for a big law firm in IT and used to get the Tube every day from Golders Green to Moorgate and used to arrive at work angry every day.

“He came in the other day and we asked him how the bike was as he’d been riding it for about two months.

“He said: ‘Rob, I arrive at work happy every day’. It was really nice to hear him say that – now in terms of the commute he’s in control, there’s no-one around him, breathing on him, that’s freedom.”

There’s a sense that Stirling Eco, which launched in 2020 is very much at the start of its journey and with a showroom filled with art and creative people it’s a space that demands attention.

As for Robert’s tiling, he’s accepted Wharf Life’s challenge to create a special edition of the Electro Ride decorated with his signature mosaics. We’ll watch this space with interest.

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